Two-wheeler advertising in print drops 30
pc in H1 2008 – AdEx Analysis
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Subject: Overview of Two Wheelers advertising in Print
during H1 ‘08
(Note: The entire analysis is based on Col*Cm) |
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| Highlights:
• Print advertising of ‘Two Wheelers’
decreased by 30% during H1 '08 compared to H1 '07.
• ‘Motorcycle' garnered a high share of
71% of 'Two Wheelers' advertising in Print during H1
'08.
• ‘TVS Motor Company' was number one advertiser
under 'Two Wheeler' category in Print during H1 '08.
• ‘TVS Motor Company' was
number one advertiser under 'Two Wheeler' category in
Print during H1 '08.
• ‘Two Wheelers’
advertising skewed towards Non Metro Newspapers during
H1 '08. |
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Share of Two Wheelers advertising in Auto* Sector during H1
08 |
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• ‘Two Wheelers' category
had contributed for 29% share of overall Auto* sector advertising
in Print during H1 '08.
Note: Auto* sector includes Cars/Jeeps, ‘Two
Wheelers’, ‘Commercial Vehicle’, ‘Tractors’
and ‘Two/Three/Four Wheeler Range’. |
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Volume Growth of Two Wheelers in Print during H1 08
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• During H1 '08, 'Two Wheelers'
category has seen a drop of 30% in Print compared to H1 '07.
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Share of Two Wheelers advertising (Retail and Non Retail)
during H1 '08
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• During H1 ’08, Print advertising
by the Non Retail and Retail advertisers of Two Wheelers in
the ratio of 92:8.
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Share of Sub Categories of Two Wheelers in Print
during H1 '08
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• During H1 '08, 'Motorcycle' category
had the largest share i.e. 71% of overall 'Two Wheelers' advertising
in Print followed by 'Scooterette' and 'E-bike' with 9% and
8% share respectively.
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Top Advertisers of Two Wheelers in Print during H1 '08
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• During H1 '08, 'TVS Motor Company',
'Hero Honda Motors Ltd' and 'Bajaj Auto Ltd' were the top
3 advertisers and had contributed for 67% share of overall
advertising of 'Two Wheelers' in Print..
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New brands of Two Wheelers advertised in Print during H1 '08
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During H1 '08, 'Yamaha Gladiator SS/RS' and 'Honda Aviator'
and 'TVS Scooty Teenz Electric' were the Top 3 new Two Wheeler
brands advertised in Print.
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Advertising of Two Wheelers
in Newspapers and Magazines in the ratio of 98:2 during H1
’08.
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Advertising of Two Wheelers in (Non Metro, Metro and Mini
Metro) Newspapers
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• During H1 '08, 68% of
‘Two Wheelers’ advertising in Non Metro Newspapers
followed by 'Metro' and 'Mini Metro' Newspapers with 19% and
13% share respectively. |
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Advertising of Two Wheelers in (Non Metro, Metro and Mini
Metro) Newspapers
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• During H1 '08 among the
Sales Promotional ads, maximum usage of 'Add on Promotion',
followed by 'Multiple Promotion' and 'Finance Schemes'. |
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Watch out for the sequel of the Newsletter which will show
an in-depth analysis of advertising in Print. , Which will
include TV and Radio Promotion in Print, Top New Brands
advertised in Print, Usage of Sales Promotion and more …
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For
more such analysis click here...
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