Banking & financial services
advertising in print up 6 pc in FY09: AdEx Analysis
|
|
|
Subject:
Overview of ‘Banking & Financial Services’ advertising
in Print during FY 08 -09
(Note: The entire analysis is based on Col*Cms)
|
|
|
|
Highlights:
• Print advertising of 'Banking &
Financial Services' has seen a rise of 6% during the
FY 2008-09 compared to FY 2004-05.
• 'Banking-Services & Products'
was the top category under 'Banking & Financial
Services' sector advertised in Print during FY 2008-09.
• 'SBI (State Bank of India)
was the number one advertisers of 'Banking & Financial
Services' sector in Print during current fiscal year.
• Non Metro and Metro Newspapers had almost an equal
advertising share of 'Banking & Financial Services'
sector during FY 2008-09. |
|
Volumes Growth of ‘Banking
& Financial Services’ in Print during FY 2008-09
|
|
| •
During FY 2008-09, Print advertising of 'Banking & Financial
Services' has recorded a decline of 9%, compared to FY 2007-08. |
Quarterly
advertising share of ‘Banking & Financial Services’
in Print |
|
| •
More than half of the Print ad volumes of ‘Banking &
Financial Services’ were during the 2nd half of the
current and last fiscal year. |
| Contribution
by the Categories of ‘Banking & Financial Services’
in Print during FY 2008-09 |
|
|
• During FY 2008-09, 'Banking-Services & Products',
'Fixed Deposits' and 'Mutual Funds' were the Top 3 categories
of 'Banking & Financial Services' sector together accounted
for 59% share in Print.
|
| Top
Growing ‘Banking & Financial Services’ Categories
in Print |
|
• ‘Other NBFCs Services’, ‘Corporate/Brand
Image-Financial Institutions’ and ‘Fixed Deposits’
were the Top 3 categories of ‘Banking & Financial
Services’ to record maximum growth in its Print ad
volumes during FY 2008-09 compared to FY 2007-08.
|
| Top
Advertisers of ‘Banking & Financial Services’
in Print during FY 2008-09 |
|
•
'SBI (State Bank Of India)' with 22% leads in advertising of
'Banking & Financial Services' sector in Print, followed
by 'Union Bank Of India' and 'ICICI Bank Ltd' with 7% and 6%
share respectively during FY 2008-09.
|
|
Top Brands of ‘Banking & Financial Services’
in Print during FY 2008-09 |
|
• 'SBI(State
Bank of India)', 'UBI (Union Bank of India)' and 'ICICI Bank'
were the Top 3 brands of 'Banking & Financial Services'
advertised in Print during the current fiscal year.
• Top 10 brands contributed for 36% share of overall 'Banking
& Financial Services' advertising in Print during FY 2008-09.
|
|
Advertising of ‘Banking & Financial Services’
in Newspapers and Magazines was in the ratio of 95:5. |
|
Contribution of Metro, Non Metro and Mini Metro Newspapers
in advertising of ‘Banking & Financial Services’
|
|
| • 'Non Metro'
Newspapers contributed the maximum in overall advertising share
of 'Banking & Financial Services' in Newspapers, closely
followed by the 'Metro' Newspapers with 44% share during FY
2008-09. |
| |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
