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| About
Print Innovation Monitor:
It called PIM-Print Innovation Monitor. The Print Ad industry is very dynamic in nature. This dynamism even boils down to the different forms of advertisement layouts that keep on changing – depending on the needs of the product category or the reader (target audience). A specialized monthly service from AdEx India which updates you on the latest ‘out-of-the-box’ ad shapes and designs used in Print Advertising across India. In addition to the shapes and designs like Plus Shape, U-Shape, S-Shape & Circular/Oval-Shape which are very commonly used, described below are some recent innovations:
Advertisement with Product Sample: Along with the product sample,
the publication features the advertisement of that very product for
increased recall.
Die Cut: A bleed ad, cut to its shape back-to-back as a part of publication.
Die
Cut Pop Up: A bleed ad, cut to its shape back-to-back and pasted within
the publication.
Figured Outline: The specialty of this form of advertising is that
it fuses with the editorial format of the publication.
Free
Product Sample with Publication: A trial pack of the product is either
pasted or provided along with each copy of the publication for use.
Creative print ad layouts have witnessed different shapes and sizes over the last few years. Interestingly, the level of importance assigned to this area can be gauged by the fact that the spends for this form of advertising were around Rs 73 crore for Jan-Sep 2004 alone. This increase came after a jump of 37% from the same period last year. Jan-Dec 2003 saw a total spend of around Rs 79 crore. Both
advertisers and ad agencies are increasingly wanting to keep track
of this trend. In keeping with this requirement, AdEx India, a division
of TAM Media Research, is launching PIM CDs, which will contain a
compilation of creative print ad layouts since January 2003. Be it
advertisers or ad agencies, it will be a useful reference point for
even the remotest publication in any corner of the country. |