With the entry of the electronic media in India, over the past few years, Publications have strongly felt the need for niche publications in order to attract specific types of readers. This has resulted in a growing number of Special Interest Publications by the day. But still, amongst them Business publications are the leaders in terms of gains from advertising. Normally one would think of only Magazines as niche publications, but because there are a lot of happenings in the Biz world everyday, Newspapers are equally dominant in this category. Business publications have accounted for 8% of all print advertising for the three quarters this year. Amongst the Special Interest Publications, Business Publications dominate by a long way, contributing more than 60% of the revenue share. The following graph illustrates this.

The different readership reflects on the top categories advertising in Business Publications too. On analyzing the top categories, we see a clear dominance of Business/Financial categories. Audited/Unaudited Financial Results is the top category. Though Cars/Jeeps figures amongst the top three categories here, Two Wheelers the other dominant Automobile category on Print is not even in the Top 20! Other top categories include Mutual Funds, Insurance and Corporate Image-Bank. Business Publications are usually full of advertisements of Seminars on topics like Management, HR etc. resulting in Events ranking 5th here. Software, Properties/Real Estates and Airlines are other interesting ones featuring here.