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Media news of October 11	Prasar Bharati moves SC over Delhi HC’s order asking it to carry 3 Zee channels INCL Group to handle communications for Italian modular kitchen Co Cucine Lube Sanjay Bhatla joins Sieger Solutions as VP, Sales HDFC Standard Life takes to music for better communication UTV syndicates satellite rights for 21 films to Zee TV Rosebys Interiors appoints Soha Ali Khan as brand ambassador Cell18 takes the minimalist peg for Mahindra Scorpio’s automatic version Boost unveils new brand campaign – ‘More I Play, More I Learn’ CNN-IBN and IBN7 to salute citizen journalists’ efforts on October 16 Marie Claire announces winners of Made in India Fashion Awards 2008
Media news of October 10	Rates high, ratings not; Stage set for yet another challenge in Hindi GEC space Mindshare India beefs up senior management to fructify new structure OMD and AOL turn the focus on India’s ‘Supermoms’ OOH Media and The Nielsen Company unveil findings of OOH Metrics research Small screen, big plans: Hindi GECs line up slew of new shows Impact Roundtable - Part 2: Is there is a world outside the numbers? Festival marketing: Companies go all out to loosen consumers’ purse strings Vir Sanghvi to discover distinctive Asian lifestyles on Discovery Travel & Living ECO India extends date for receiving entries for Environment TV spot contest Cricketnirvana grows 25 pc month-on-month; mobile version in three weeks IDA gives more teeth to Wrigley’s Orbit Sugarfree gum Sudip Nandy Axel Hilgers Mallika Kapur
Media news of October 09	And now Colors is the distinct No. 2 Hindi GEC; overtakes Star Plus in the youth TG Ravi Rao to lead Mindshare Team Unilever operation across South Asia Activate signals of ETV channels to Den Networks: TDSAT to Ushodaya Enterprises Cadbury's unveils a dark secret with ‘Bournville’; gets creative help from O&M Limca joins the festival bandwagon; unveils ‘Freshness of emotions’ campaign BMC’s Vision 2050 for Mumbai’s street line Jump Games kicks off first mobile game based on Man U Starcom MediaVest Group partners IIM-A for B-School case study competition
Media news of October 08	Mudra launches integrated event solutions unit, Celsius Rediffusion drops Dentsu from its name, to be known as Rediffusion Y&R BEI Confluence adds Business Today, Evok Retail, SL Group, Hello Basmati Rice to its kitty Avian Media to handle PR mandate for GoAir Arms Crestra to handle HR-initiated employee branding for Bharti Telesoft DishTV, ICICI Bank join hands to bring banking to TV screens Tourism Ministry, BBC World News to showcase nation in ‘Travel India’ series Amrita TV lines up special programmes for Vijaya Dashami EncycloMedia Networks creates 3D illusion to promote HP’s ‘all-in-one’ printers Zoom garners 1.2 million views daily from Nautanki.tv platform Airtel Digital TV – coming to a screen near you on October 9
Media news of October 07	Airtel embarks on Rs 50-cr campaign blitz for DTH service; JWT India is creative partner Neo Cricket eyeing Rs 310 cr ad revenue from India-Australia & India-England series Indian Government centrestage at CASBAA Convention 2008 Rediffusion DYR brings on board Wasim Basir as Group EVP TDSAT directs MSM Discovery to provide channels to Sun Direct Pooja Puri resigns as National Sales Head of Hindustantimes.com Rajasthan Patrika appoints Anil Malik as AVP, Marketing Brooke Bond Lipton Tea assigns OOH & digital duties to OgilvyAction on project basis Bright Outdoor Media bags 120 billboards on Mumbai’s Mira Road-Bhayander stretch Kapil Dev bats for Tata’s Raisina Residency; O&M Mumbai handles creative campaign Royal Bank of Scotland forays into India; embarks on multimedia campaign with Sachin Sony India rolls out new campaign for Vaio and Bravia brands Nominees for Teacher’s Achievement Awards 2008 announced NDTV Profit Business Leadership Awards: Mukesh Ambani, Sunil Bharti Mittal among top winners impact Roundtable - Part 1: Language press face a mindset block
Media news of October 06	Ogilvy tops Nielsen AgencyTrack 2008; JWT India and McCann Erickson follow Godrej Sara Lee assigns creative duties of Hit to Lowe India PerceptH adds Springwel Mattress, MTNL GSM accounts to its kitty Laqshya Media bags 5-year OOH ad rights for Coimbatore Airport for Rs 31.20 cr Turner appoints Ashish Thukral as Marketing Head for Cartoon Network and Pogo Publicis Groupe’s Phonevalley sets up APAC offices in India, China and Singapore Zee Sports, Ten Sports all geared for ICL Season 2; on-ground events high on the cards Coca-Cola unveils integrated communication drive for festive season MotoYuva A810 TVC recreates the joy of doodling ‘Top Gear’ switches to third gear; celebrates with special mega issue Internet portals advertising in print jumps 89 pc in Jan-Jul 2008: AdEx Analysis impact Roundtable: Need to change attitude towards Indian language newspapers urged
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