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Advertising
Leo Burnett makes McDonald’s do the Shake-Shake
McDonald’s has recently launched what can be termed as ‘DIY fries’, wherein one gets to mix spices of one’s choice to their favourite McDonald’s fries in a paper bag and shake things up. A TVC to promote these ‘Shake Shake Fries’ have gone on air recently. The film is the brainchild of Nitish Tiwari, Executive Creative Director, Leo Burnett.
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Bates141 bags creative mandate for Nirula’s
Bates141 has bagged the creative mandate for Nirula’s following a multi-agency pitch. Competing with four other leading agencies, it won the mandate on the basis of its in-depth and thorough understanding of the brand and their line of business. Bates141, Delhi, will be responsible for all ATL and BTL communications for Nirula’s.
Effie Awards 2008: ‘Effies as an institution is very effective and respectful’
The Effie Awards 2008 was held in Mumbai on November 26 amid news of a series of terror attacks in India’s financial capital. However, it failed to deter the spirits of all those present at the glittering Awards ceremony. This year’s Effies saw a 50 per cent increase in the number of entries. exchange4media spoke to some industry people to know their views about Effie Awards 2008.
Effie Awards 2008: JWT India leads; O&M India & Lowe India follow
It was a rich haul for JWT India at the Effie Awards 2008. The agency bagged the maximum metals – nine in all – totalling to a figure of 100 points. Ogilvy & Mather India follows closely with 80 points. Third in the race is Lowe India with 45 points.
Effie Awards 2008: JWT replaces Ogilvy as ‘Effie Agency of the Year’
It was JWT all the way at the Effie Awards 2008, organised by the Advertising Club Bombay on November 26. Apart from winning various other metals, JWT has bagged the ‘Marico Uncommon Sense Award’, the ‘Yahoo! Big Idea Award’, the ‘Grand Effie Award’ and above all, the ‘Effie Agency of the Year’. Colvyn Harris, CEO, JWT India, is hoping for a repeat performance in 2009 as well.
Mediaedge:cia bullish about digital plans with MEC Interactions; appoints National Director
Post the launch, Mediaedge:cia is now looking at more for key engine growth in its digital plans. As the first step towards this direction, MEC Interactions, the digital arm of Mediaedge:cia, has beefed up its team by roping in Vamsi Vanka as National Director.
Flashed Yesterday: Leo Burnett bags Rs 15-cr creative mandate for The Express Group
The Express Group has assigned its creative duties to Leo Burnett. Senior Indian Express sources have pegged the account size at Rs 15 crore. While Leo Burnett Delhi will be handling Indian Express and Financial Express newspapers, the agency’s Mumbai branch will handle Loksatta and Screen publications. VGC is the incumbent agency. The media duties for The Express Group are being handled in-house.
Stage set for IAA Creative Lantern Awards in Mumbai on November 28
The India Chapter of International Advertising Association (IAA) has announced the IAA Creative Lantern Awards, which will see the who’s who of marketing, advertising and media gather in Mumbai on November 28. The invitees will witness the presentation of IAA’s first Creative Lantern Award at the hands of Nobel Laureate Dr Rajendra Pachauri.
Globally affiliated businesses to set the ball rolling for BBH India
Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.
Leo Burnett bags Rs 15-cr creative mandate for The Express Group
The Express Group has assigned its creative duties to Leo Burnett. Senior Indian Express sources have pegged the account size at Rs 15 crore. While Leo Burnett Delhi will be handling Indian Express and Financial Express newspapers, the agency’s Mumbai branch will handle Loksatta and Screen publications. VGC is the incumbent agency. The media duties for The Express Group are being handled in-house.
Effie Awards 2008: Case study presentations over, now the lookout for the winners
The case study presentations over and now the stage is set for ‘judgement day’ at Effie Awards 2008. The winners would be announced at a grand ceremony in Mumbai on November 26. Already, several industry experts predict that JWT’s Lead India campaign and Ogilvy’s Bingo campaign could have a healthy share of the metals.
Bajaj Allianz Life Insurance assigns Capital Shield account to PerceptH on a project basis
Bajaj Allianz Life Insurance is bringing in other agencies to handle some of its capital products on a project-wise basis even as it continues with its main agency TBWA/India. After M&C Saatchi’s campaign featuring Olympian Vijender Singh some time back, PerceptH has now come on board for yet another product.
OMD India sharpens its communication planning; launches Pathway Study
OMD, the media services division of Omnicom, has released its ‘Pathway Study’, which focuses on the consumer shopping journey. By identifying the touch points at the key stages in the journey, the Study helps the agency in sharpening its communication strategy. Florence Oong, Communication Insights Director, OMG Asia Pacific, on her visit to India speaks to exchange4media.com on how their various researches help Omnicom in its communication strategy.
ASCI brings 27 ads under scanner; 9 ads withdrawn, 5 modified
The Advertising Standards Council of India (ASCI) has released its report for the period July-September 2008 on ads that were either withdrawn or modified. A total of 27 ads have been brought under scanner, out of which nine ads have been withdrawn, five have been modified, while 12 were not upheld by the Consumer Complaints Council (CCC), and one was considered to be a non-issue by the CCC.
The Meltdown: Time for the dreaded pink slip in the advertising industry? – Part 2
Continuing with the focus on the economic slowdown and its impact on the advertising industry, in this second part, exchange4media turns its attention on the media agencies. As in the case of the creative agencies, media agencies, too, have taken a cautious approach towards hiring, but there have been no firings, yet.
Muttiah Muralitharan carries forward the finger lickin’ legacy of KFC
KFC has roped in Sri Lankan off-spinner Muttiah Muralitharan to promote its ‘Zinger’ Burger. A new TVC that broke across channels on November 21, uses the Murali’s unique bowling action to drive home KFC’s ‘Finger Lickin’ Good’ brand proposition. The campaign has been conceptualised by O&M’s Piyush Pandey.
AME Awards 2008 winners announced; JWT only agency from India to bag a Gold
The AME Awards for Advertising and Marketing Effectiveness announced the winners for its 2008 competition today. Two Grand Trophies were awarded, as well as 10 Gold awards, 17 Silver and 24 Bronze awards. Twenty-nine entries also received Finalist Certificates. From India, JWT Mumbai is the only agency that has struck Gold for its De Beers Wedding Program, ‘Diamond Bride’.
Mudra launches sports marketing unit, ‘10 integrated’
Mudra Group has on November 20 announced the launch of its sports marketing unit, called ‘10 integrated’. Mohit Bhagchandani will spearhead the 10 integrated venture. This unit will offer its clients services such as sports related activation, sports research, licensing and merchandising, celebrity management consultancy, etc.
Flashed Yesterday: JWT Delhi, Crayons Delhi win Rs 20-cr Delhi Pradesh Congress Committee campaign
JWT Delhi and Crayons Delhi have won the advertising mandate for the Delhi Pradesh Congress Committee (DPCC). Official sources close to the development have confirmed the news. The account size has been pegged at Rs 20 crore. This campaign will be for the Delhi Assembly elections that begin tomorrow in the National Capital.
Dentsu Marcom bags Rs 10-cr Oceanic Consultants account
Dentsu Marcom has been assigned the Oceanic Consultants account worth Rs 10 crore. The business will be handled from Delhi. Oceanic Consultants specialises in student advisory services for higher education in Australia, New Zealand and the UK.
Effie Awards 2008: 149 entries received; winners to be declared on November 26
Stage is set for the presentation of the Effie Awards 2008 on November 26. The Ad Club Bombay has announced 30 shortlisted entries from the total 149 entries received this year. Agencies like Lowe, O&M, JWT, Mindshare India, McCann Erickson, Rediffusion Y&R, Bates 141 and Mudra Multiplier presented their case studies on November 20.
Effie Awards 2008: Lead India, Bingo campaigns strong contenders, say industry experts
The judging process and the case study presentations for the Effie Award 2008 are over and now the industry awaits the declaration of the winners. According to jury members, this had been an overall interesting year as some of the work was not limited to mass media alone, but had been implemented on larger platforms.
The meltdown: Time for the dreaded pink slip in the advertising industry? – Part 1
With the economy facing its worst ever crisis in years, various sectors are in the ‘rightsizing’ mode and everyone is dreading when and where the next pink slip axe will fall. Usually complaining of a talent crunch, the advertising industry, too, is just about beginning to face the impacts of the slowdown. exchange4media speaks with ad hochos how the industry is holding up.
JWT Delhi, Crayons Delhi win Rs 20-cr Delhi Pradesh Congress Committee campaign
JWT Delhi and Crayons Delhi have won the advertising mandate for the Delhi Pradesh Congress Committee (DPCC). Official sources close to the development have confirmed the news. The account size has been pegged at Rs 20 crore. This campaign will be for the Delhi Assembly elections that begin tomorrow in the National Capital.
BBH officially launches India ops; presents ‘When the World Zigs, Zags’ philosophy
BBH India officially commenced its operations from November 19. Marking the agency’s presence in India, top three BBH Worldwide officials – Sir John Hegarty, Nigel Bogle and Simon Sherwood – presented their ‘When the World Zigs, Zag’ philosophy at an event organised by Ad Club Bombay.
Leo Burnett Mumbai ranked 19th in Ad Age’s creativity list
Leo Burnett Mumbai has made it to the Ad Age’s annual creativity list for the year 2008. With a tally of 180 metals collected over the year at the top 10 awards shows across the world, Leo Burnett Mumbai has been ranked 19th in the elite list, which represents the ‘Top 20 award-winningest companies’.
The Meltdown: Are clients looking at mid-sized agencies during economic slowdown?
At this time of economic slowdown, where various sectors facing a standstill of sorts, a new debate is emerging in the advertising fraternity. Are clients looking at leaving the huge commissions and expenses that come with a large agency and move their businesses to mid-sized agencies? Even as many may be thinking on those lines, exchange4media finds out from industry experts that the switch is not already happening on ground.
SafePoint Trust UK carries forward WHO’s Safe Injection campaign in India
Guided by the World Health Organisation (WHO) on Safe Injection Policy, SafePoint Trust, a UK based charity, has launched an intensive awareness campaign in India on the dangers of using unsafe injections. The total campaign spend for the week for the launch of the awareness campaign is over €700,000 Euros and is touted as one of the biggest media spends in India for the launch week.
Zenith Optimedia wins MicroMax and Bharat Hotels businesses worth Rs 20 cr
Zenith Optimedia, a unit of Publicis Groupe, has bagged the media duties of MicroMax, a company creating life-enhancing mobile phone solutions and wireless technologies, and Bharat Hotels. The accounts are worth Rs 20 crore.
 Zenith Optimedia wins MicroMax and Bharat Hotels businesses worth Rs 20 cr
Zenith Optimedia, a unit of Publicis Groupe, has bagged the media duties of MicroMax, a company creating life-enhancing mobile phone solutions and wireless technologies, and Bharat Hotels. The accounts are worth Rs 20 crore.
Dentsu Creative Impact bags Rs 20-cr ICICIdirect.com account
Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – ICICIdirect.com and ICICIdirect. The account moves from Pickle and is estimated to be around Rs 20 crore.
Dentsu Creative Impact bags Rs 20-cr ICICIdirect.com account
Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – ICICIdirect.com and ICICIdirect. The account moves from Pickle and is estimated to be around Rs 20 crore.
Starcom MediaVest Group restructures Asia; change in Ravi Kiran’s portfolio
Starcom MediaVest Group (SMG) has restructured its operations in Asia. A few markets have been identified as the emerging areas that are expected to add to the overall SMG growth in the time to come. Amongst the other changes, the Asia restructuring would see Ravi Kiran, CEO, SMG South Asia focus and build India further. In this new structure, he would also lead the specialist solutions practices for all of the emerging markets.
The Meltdown: Industry shifts focus to BTL activities
The current economic slowdown has been leading to several changes in the industry, media and advertising spends. A gradual shift is beginning to emerge from above-the-line to below-the-line activities, which is due to, in part, the result of changing consumer attitudes and a more sophisticated consumer demand relevant messaging.
Flashed Yesterday: Tata Sky consolidates Rs 60-70 crore creative business with O&M
Tata Sky has consolidated its entire creative duties with O&M India. The business has been pegged in the region of Rs 60-70 crore. Rediffusion Y&R is the incumbent agency. O&M India already handles the recently launched Tata Sky+ account. Tata Sky+ is the personal video recorder (PVR) service. Maxus is the media agency on the account.
Wockhardt Hospitals finally opts for Grey Bangalore
Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey.
Tata Sky consolidates Rs 60-70 crore creative business with O&M
Tata Sky has consolidated its entire creative duties with O&M India. The business has been pegged in the region of Rs 60-70 crore. Rediffusion Y&R is the incumbent agency. O&M India already handles the recently launched Tata Sky+ account. Tata Sky+ is the personal video recorder (PVR) service. Maxus is the media agency on the account.
BSA Motors launches eScooters in India; ropes in JWT as creative partner
BSA Motors, a business unit of Tube Investments of India (TII), has launched five models of BSA eScooters. The company has assigned its creative duties to JWT. The size of the business is estimated to be over Rs 10 crore. Mindshare continues to handle the media duties for the entire TII Group.
The Gunn Report 2008: India drops to No 17; Ogilvy & JWT score higher than 2007
The Gunn Report for 2008 has been released and the news is not a very happy one for India, which has slipped in its performance as compared to last year. While India was the 15th most awarded country in 2007, this year, it was down two places at the 17th position. O&M Delhi and JWT Mumbai are the two agencies that have scored better in this year’s results.
Air Asia appoints Carat India as its media AoR
Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business. Industry sources informed that the account size would be in the vicinity of Rs 15 crore.
Air Asia appoints Carat India as its media AoR
Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business. Industry sources informed that the account size would be in the vicinity of Rs 15 crore.
Manas Mishra quits MEC, joins Mudra Connext as EVP
Manas Mishra has put in his papers at Mediaedge:cia. He has joined Mudra Connext as Executive Vice President. He will take charge as National Head, overseeing its operations across six cities of India and would be based in Mumbai. Mishra brings in 13 years of experience and would be working with Chandradeep Mitra, President, Mudra Max.
Bates 141 in search mode; on the lookout for NCD, ECD and Mumbai Brand Head
Following its restructuring and constitution of the Executive Committee, Bates 141 is all geared for some more new appointments, further beefing up its creative team. The creative agency is now looking to filling up the posts of Executive Creative Director, Mumbai Branch Head, and a National Creative Director.
Big Bang 2008: Local flavour rules the Awards; M&M Connect is Agency of the Year
The Advertising Club, Bangalore held its annual Big Bang 2008 Awards over the weekend. M&M Connect won the coveted the Ad Agency of the Year Award, while Media Agency of the Year Award was won by Maxus. Lenovo bagged the Award for Client of the Year.
HDFC Bank’s new campaign explains why not to make HDFC your landmark
HDFC Bank has come up with a new campaign to emphasise on its large network. The campaign comprising two TVCs, titled ‘Lost boy’ and ‘Moon’, breaks on November 8 across all channels. Euro RSCG and Starcom Worldwide handle the creative and media business, respectively, of HDFC Bank.
Bajaj Allianz new TVC focuses on Early Start Plan
‘It pays to start anything early in life – be it a sport or an investment’, it this message that the latest campaign of Bajal Allianz Life Insurance seeks to convey, and the company has none other than Olympic Bronze medalist Vijender Singh to convey this message.
ING Vysya Bank, opening doors to more convenience
Many of us might have dropped names to get our way at some point or the other. So, imagine a friend who helps open doors. It is this premise that ING Vysya Bank is emphasising in its new campaign for its Orange Savings Account. Conceptualised by JWT Bangalore, the 360-degree campaign sports the tagline ‘Jiyo easy’.
New-look Dabur Chyawanprash gets the ‘Dhoni touch’
Close on the heels of signing up India captain MS Dhoni as brand ambassador, Dabur India Ltd has come up with a TVC that is breaking across all entertainment and news channels on November 10. The TVC will convey the new packaging for Chyawanprash and all its variants.
Healthcare Communications: Changing rules of the game
The emergence of a new India and new Indians has seen a remarkable change in the healthcare scenario in the country. With this has emerged a sophistication in healthcare communication, where the rules of game are changing, albeit at a slower pace. exchange4media takes a look at how far this specialised communication come.
New businesses; new people; new agency… a busy 2008 for McCann Erickson
It has been a good year for the McCann WorldGroup. Between the advertising agency and the healthcare arm, the company has added close to 30 businesses in the year. The agency had recently announced the entry of TAG, a new age communication outfit in India. McCann Erickson has also steadily added new people in the last few weeks.
It’s Orchard for Colors; creative account pegged at Rs 25-30 cr
Colors, the Hindi GEC from Viacom 18 which had been scouting for a creative agency, has appointed Orchard Advertising to handle its creative duties. Sources close to the development have confirmed this. According to them, the account size is in the region of Rs 25-30 crore. Rediffusion Y&R is the incumbent agency.
The Advertising Club Bangalore readies for Big Bang 2008 on November 7
The Advertising Club Bangalore is gearing for its annual awards – Big Bang 2008. The awards recognise the fraternity for excellence in advertising and media. This year, Big Bang is slated to take place on November 7. More than 31 agencies have sent entries for 33 categories, totalling nearly 500 entries this year.
Flashed Yesterday: Real Global Broadcasting appoints OMD India & BBDO India for its ad biz
Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has partnered with OMD India and BBDO India for its media and creative duties respectively. Industry sources say that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
M&C Saatchi - Digital & Direct set to win creative duties for new Turner channel
Turner Broadcasting System is set to launch its Hollywood movies and series channel in association with Warner Bros. According to industry sources, Turner is expected to award the creative business of this new channel to M&C Saatchi - Digital & Direct. The ad spend is pegged at Rs 10 crore plus. MPG will be handling the media duties.
Victorinox signs up PerceptH for its integrated marketing campaign
Victorinox India, the Indian arm of Swiss company Victorinox, has assigned its integrated marketing duties to PerceptH following a pitch process. Sources close to the development have pegged the account size at around Rs 3 crore. The company represents high quality products inspired by the ingenuity of the original Swiss Army Knife.
Rediffusion Y&R Chennai assigned creative duties for Schwarzkopf Professional
Rediffusion Y&R Chennai has been appointed the agency on record for the creative duties of Schwarzkopf Professional. The size of the business is estimated to be Rs 3.5 crore.
Real Global Broadcasting appoints OMD India & BBDO India for its ad biz
Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has partnered with OMD India and BBDO India for its media and creative duties respectively. Industry sources say that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
Kinetic Motors account expected to move following acquisition by M&M
Post the acquisition by Mahindra & Mahindra (M&M) in July 2008, there had been no communication regarding Kinetic Motors’ marketing and communication plans. It is now believed that the media and creative agencies handling the Kinetic Motors account are likely to lose out the business to the agencies handling the M&M account.
Reliance Communication quells media speculations on its advertising duties
Just about all kinds of stories have made rounds in the media circuits on the agencies partnering with Reliance Communication for its mobility and direct to home brands. Putting all speculations to rest, RComm officials have informed that they are closely following the ‘club agency’ concept with every business assigned a lead agency.
Flashed Yesterday: Star Union Dai-ichi empanels Rediffusion Y&R, O&M, Interpublic, Madison for creative biz
Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has decided on the agencies that would handle its creative duties. The agencies empanelled for the business are Rediffusion Y&R, O&M India, Interpublic and Madison. The account size is pegged at Rs 15 crore to Rs 16 crore.
Star Union Dai-ichi empanels Rediffusion Y&R, O&M, Interpublic, Madison for creative biz
Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has decided on the agencies that would handle its creative duties. The agencies empanelled for the business are Rediffusion Y&R, O&M India, Interpublic and Madison. The account size is pegged at Rs 15 crore to Rs 16 crore.
Coca-Cola invites people to ‘bite’ into new Fanta Apple
For years people have been used to the tangy, orangy taste of Fanta. Now, Coca-Cola has launched Fanta Apple to challenge people’s taste buds and is inviting them to ‘Go Bite’ the new flavour. The beverage company has also signed up the spunky Aditi of ‘Jaane Tu Ya Jaane Na’ – Genelia D’Souza – to bring in the zing to the campaign.
Advantage political advertising as parties look for an image shine before elections
With the Government declaring the poll dates for Assembly elections in five states, the great India election Juggernaut has been set rolling. With it begin the high decibel rhetorics, relentless campaigning, mega money and one of the few occasions when ad agencies and political parties directly collaborate with each other. exchange4media takes a look at the emergence of political advertising in India.
Kareena joins Saif, Juhi and Dhoni as brand ambassador for Pepsico India Foods
PepsiCo India Holdings (Frito-Lay Divison) has roped in Kareena Kapoor as the brand ambassador for its snack food products. Kapoor will join Saif Ali Khan, Juhi Chawla and MS Dhoni as brand ambassadors for PepsiCo’s snack food products.
Flashed Yesterday: Lodestar Universal bags Rs 35-cr media duties for ING brand campaign
Lodestar Universal has bagged the media duties for ING’s brand campaign following a multi-agency pitch. Industry estimates put the business in the region of Rs 35 crore. It is also learnt that the creative duties for the business is slated to go to McCann Erickson.
Political advertising not so easy: Controversy rises over BJP Delhi election campaign
BJP’s campaign for Delhi Assembly elections is already attracting media attention and not all of it that the party would like to be involved in. BJP (Delhi Pradesh) had been in talks with various agencies and creative directors for its Delhi election campaign. Now, the creative heads inform that BJP as not hired any of them for the campaign, but have given the work to an agency called The Hive instead. What’s more, it is alleged that The Hive has ‘lifted’ the creative ideas made during the presentations and is claiming them to be their own.
IRS 2008
IRS 2008 R2: Total Readership flayed as a fallible readership currency
The Indian print industry is vehemently divided between those who support total readership (TR) and those who are for average issue readership (AIR). The Malayala Manorama team of Varghese Chandy, Senior General Manager, Marketing Operations, and Tomson J Thundathil, Manager, Marketing Research, speak their minds on why TR is a 'fallacy' for them.
Guest Column Retrofit: So, who is numero uno?
Banquo’s ghost came back to haunt the readers of Delhi's English dailies last week and how. The day Obama won, both The Times of India and Hindustan Times in Delhi also ran stories proclaiming that they were the numero uno in the Capital. Veteran journalist Sandeep Bamzai brings out the traditional fight for the No. 1 spot between the two leading dailies.
IRS 2008 R2: Understanding Indian DTH Market from IRS Window
Though predominantly a study of readership trends in India, the Indian Readership Survey (IRS) has also thrown significant light on the direct-to-home scenario in the country. Suresh Nimbalkar, Vice President, Hansa Research shares with exchange4media the DTH growth story.
IRS 2008 R2: And there are magazines that have shown growth too
The Indian Readership Survey (IRS) has shown a decline trend across most publications and a severe drop for magazines. The data available with exchange4media show figures of as many as 161 magazine titles. Of these, only 19 titles have shown growth. And of these, 13 publications have shown single digit growth.
IRS 2008 R2: English magazines witness a decline
English magazines have registered a decline in readership as per the Indian Readership Survey (IRS) 2008 Round 2 data. However, there are few genres among English magazines such as women’s, general interest and travel-based magazines, where at least one or two players have seen an increase in average issue readership (AIR).
IRS 2008 R2: English business publications, too, see a dip in readership
Business publications show a mixed trend as per the Indian Readership Survey (IRS) 2008 Round 2 numbers. While a general decline trend is seen in English business publications, Mint and Economic Times are the exceptions, showing a good growth in their readership.
IRS 2008 R2: No change in AIR's language-wise leaders; some languages see magazines score & dailies lose
Much like it has been with any other aspect of the Indian Readership Survey (IRS) 2008 R2 findings, the language wise leadership trends on the average issue readership (AIR) numbers, too, do not throw any surprises. Indian language publications that have reigned as the leaders in their respective segments continue to hold on to their numbers. A significant number of publications have dropped in AIR.
IRS 2008 R2: Seven of the top 10 dailies decline on AIR
Prior to the releasing the Indian Readership Survey (IRS) 2008 R2 data, Hansa Research officials had explained that the print medium has grown overall and the trend is driven by the increase in readership of dailies. The average issue readership (AIR) numbers of the IRS 2008 R2, however, has seen seven out of the top 10 dailies lose readership. For many in the industry, this further highlights the broad point that in the changing media scenario, total readership would find some relevance.
IRS 2008 R2: MRUC targets 2010 for evolved magazine readership data
Saras Salil leads the top ten magazines chart in India, as per the IRS 2008 R2 data. The average issue readership (AIR) numbers show significant decline for all periodicals. The only player that seems to be holding on to its numbers is Hindi monthly Pratiyogita Darpan. MRUC officials divulge that the proposed new readership data for the magazine industry is not expected to be in place till 2010.
IRS 2008 R2: AIR Vs TR - publishers perplexed
Most newspapers and magazines have taken more than the usual time to crunch data in IRS 2008 R2 when the data CDs reached media houses on November 5. The MRUC and Hansa Research have changed some of the crucial aspects of the data, and unlike in the previous rounds, where the fronting metric was average issue readership (AIR) numbers, in this round, total readership (TR) takes charge. The feedback from the print fraternity varied from sheer confusion to rage; some are still coming to terms with the changes. MRUC explained that this was done to bring "cross-media parity in measurement".
IRS 2008 R2: HT reclaims leadership slot in Delhi; TOI continues Mumbai rule
The Indian Readership Survey (IRS) 2008 R2 data released by the MRUC and Hansa Research shows that Hindustan Times has nabbed the leadership position back from The Times of India in Delhi with an average issue readership (AIR) figure of 20.11 lakh. TOI, on the other hand, has continued its lead in Mumbai with an AIR figure of 15.53 lakh.
IRS 2008 R2: All media show a declining regularity of consumption
The top line readership data presented by the Media Research Users Council (MRUC) at an industry meet held in Mumbai on November 4, doesn’t present a happy picture. According to a presentation made by Hansa Research’s Ashok Das, all media show a declining regularity of consumption in terms of daily consumption over weekly reach.
IRS 2008 R2: Print reach shows higher growth; dailies driving reach growth
The next few weeks will see intense debates and discussions over the IRS 2008 R2 data, released at an industry meet organised by Media Research Users Council (MRUC) on November 4. According to a presentation made by Hansa Research’s Ashok Das at the meet, print reach shows a higher growth, and within print, dailies are driving reach growth.
IRS 2008 R2: Circulation grows, readership doesn't... MRUC explains why
The discussion on the readers-per-copy (RPC) subject comes up just about every time members of the newspapers and magazines industry question the recurrent decline in readership numbers, despite the increase in circulation. The Media Research Users Council (MRUC), in its address to the industry on November 4, attempted to explain some of the factors that lead to this decrease in readership.
IRS 2008 R2 released: Top order remains unchanged; but decline trend continues
MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
IRS 2008 R2 released: No surprises in the top order; decline trend high in magazines
MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
Media
Gill India Communications to launch two magazines in December
Gill India Communications, a publishing house of travel and leisure magazines, is set to launch two magazines in of December 2008 – a women’s magazine titled ‘What Women Want’ and a lifestyle magazine titled ‘Lifestyle Living’. The magazines would be priced at Rs 30 and Rs 100, respectively, and would be launched pan India.
Mumbai terror attacks fail to shake up Hindi GECs’ plans
The Hindi general entertainment channels’ plans are on track despite the terror attacks in Mumbai. The Hindi GECs, which had also been hit by the recent FWICE-producers dispute, have lined up quite a few new initiatives and are going ahead with their plans undeterred.
I&B Ministry notice to India TV for airing interview with Mumbai attacker
The I&B Ministry on Friday served notice to India TV for broadcasting a conversation with a terrorist holed up inside Nariman House in Mumbai. The Ministry has demanded an explanation from the channel by December 1, failing which it would consider taking ‘stringent action’ against India TV.
Flashed Yesterday: Mumbai Siege: MIB summons news media owners; objection on coverage
The Indian news broadcasting media faced some heat from the police and the Government on November 28 over the coverage of the terror attacks in Mumbai. The police had issued a notification to cable operators to plug out the news channels, which was subsequently cancelled by the Government. Later in the day, however, the I&B Ministry called upon the news media owners to express concern on the extent of the coverage that, according to the Ministry, had caused harm to the police operations against the terrorists.
Mumbai Siege: MIB summons news media owners; objection on coverage
The Indian news broadcasting media faced some heat from the police and the Government on November 28 over the coverage of the terror attacks in Mumbai. The police had issued a notification to cable operators to plug out the news channels, which was subsequently cancelled by the Government. Later in the day, however, the I&B Ministry called upon the news media owners to express concern on the extent of the coverage that, according to them, had caused harm to the police operations against the terrorists.
Sports channels see an ally in movies for audience engagement
While there have been numerous movies with sports as the main theme, there is a growing trend being seen where sports channels are entering into strategic partnerships with Bollywood movies. P9 integrated claims to be the only movie marketing company to launch such initiatives.
Mumbai Siege: Assembly elections coverage takes a backseat
Even as the entire nation, and the world, watched in horror at the terror attacks in Mumbai, the Assembly elections taking place in five states have all but gone out of everyone’s focus, including the media’s. All TV channels have devoted air time exclusively to the horrific tragedy unfolding in India’s financial capital, so much so that the passing away of former Prime Minister VP Singh, too, got lost amid the gunshots.
HomeShop 18: Breaking few myths
HomeShop 18, the 24-hour shopping channel from the Network 18 Group stable, is six-month old player in the market, but the channel has been witnessing a steady growth in transactions happening every month. However, despite the growth, HomeShop 18 is fighting many myths that have formed, courtesy the tele-shopping slots on various channels.
Genre Check: Cartoon Network, Hungama emerge leaders among kids’ channels
The kids’ channels have been mostly spared the vagaries of wild fluctuations. TAM Media Research shows that for weeks 1 to 46 for the C&S 4-14 in the all market, Cartoon Network is still the leader. In the Hindi speaking market, Hungama shows a leading trend from weeks 1 to 30.
NGC to launch 4 new channels; seeks licences for 4 Fox channels in India
National Geographic Channel (NGC) is all set to rev up its offering to its viewers. Not only is NGC planning to add four new channels under its umbrella, it has also launched .FOX Network and announced its foray into the online advertising space. NGC has also applied for downlink applications for a few global Fox channels.
FWICE Vs Producers: Hindi GECs to air fresh content from Dec 1; ratings dip continues
Hindi GECs are geared to air fresh content from December 1, 2008. Even though this still means dealing with advertisers for cancellations and compensations, at least the advertiser holdback problem would be solved now. The drop in numbers that the genre had seen last week due to repeat programming continues in this week as well.
NDTV completes 20 years; seeks greater interplay between TV, Internet and mobile
It has been 20 years since NDTV began its journey, during which it has transformed from a mere TV channel to a full-fledged media group. To mark this special occasion, NDTV Group CEO KVL Narayan Rao shares exclusively with exchange4media NDTV’s two-decade long journey and the major plans ahead.
Media Tranasia to launch Italian magazine ‘Casaviva’ in India in January 2009
Media Tranasia will be launching design and interiors magazine ‘Casaviva’ in January 2009 under a licensing agreement from the Mondadori Group of Italy. Priced at Rs 100, the magazine is targeted at women in the 24-44 age group. Anubha Charan has been appointed as Editor for ‘Casaviva’ India.
Neo Sports hikes ad rates to Rs 3.5 lakh for 10-second spot
Neo Sports on November 25 hiked its ad rates from Rs 2.75 lakh to Rs 3 lakh for their 10-second spots. The hike announced is for the India-England series. Neo Sports, which has eight sponsors for the series, also claims to have 90 per cent of the inventory utilisation.
Spreading across regions is the mantra for news channels
Increasing presence across geographies has become a mantra to capture a wider market. In keeping with this trend, Zee News is gearing for launch in the Andhra Pradesh and Uttar Pradesh markets. With an election year coming up, this strategy makes huge sense. Plus, a wider portfolio gives news channels a better proposition and helps get more advertisers.
TDSAT directs ESPN to provide its signals to Sun Direct at half the cable rates as per TRAI
TDSAT has directed ESPN to provide its signals to Sun Direct at half the cable rates specified by TRAI. The case has been listed for hearing on February 10, 2009. TDSAT also made clear to Sun Direct that if ESPN gets the order in its favour, the DTH operator would have to pay tariffs in accordance with that final order.
Ten Sports acquires Pakistan Cricket Board rights through 2013
Ten Sports has acquired the rights for Pakistan Cricket Board up to 2013, which includes production and telecast rights for all international cricket tours of Pakistan. The rights would include all Test, One Day International and T20 matches.
FWICE vs Producers: Shooting resumes, but broadcasters in a ‘wait and watch’ mode
The FWICE on November 24 reiterated that the cine workers’ strike had been called off and that shootings had resumed completely. However, there were reports of trouble brewing in certain locations. Dinesh Chaturvedi, General Secretary, FWICE, was quick to refute these reports and confirmed that a core committee formed would sort out all differences between the workers and the producers.
High share of print advertising for independent retailers during Jan-Oct ’08: AdEx Analysis
High share of Print advertising for independent retailers in the retail sector was seen during January-October 2008. Pantaloons Retail India led the retail sector in print advertising during this period. Sales promotional campaigns constituted 48 pr cent share of total retail sector ads in print during January-October 2008.
Pay subscription charges to ESPN on the basis of SMS, TDSAT tells Tata Sky
TDSAT has asked Tata Sky to make payments of subscription charges to ESPN on the basis of SMS (subscriber management system) reports of number of subscribers from October 1, 2008. Both Tata Sky and ESPN will follow TDSAT interim order of July 24, wherein the Tribunal had allowed the DTH operator to beam the sportscaster’s channels on a la carte basis.
Genre Check: Boosted by cricket, Neo Cricket leads the pack
Recent TAM ratings on sports channels show Neo Cricket emerging as No. 1 hands down, followed by Ten Sports and Zee Sports, which have maintained steady second and third positions. ESPN, Star Sports, DD Sports, Neo Sports and Star Cricket are sailing on the same boat with really low market share.
FWICE Vs Producers: Strike continues officially; but shooting expected to begin from today
The FWICE has formed a core committee that would attempt to resolve all issues in context to the spat between the Federation and the producers, and the Federation officials are of the opinion that this would be done by December 10, 2008. In the meanwhile, shooting for fresh episodes is expected to commence full-fledged from November 24, 2008. However, the broadcasters were officially not informed of this even by November 23, 2008.
Bhaskar Group announces Kritikar Bhaskar Creative Awards 2008
Bhaskar Group announced the Kritikar Bhaskar Creative Awards 2008 to recognise and celebrate creative talent at regional and local levels. The last date for receiving entries for the Awards is November 30, 2008. This year, the Awards have added the category of Radio Communication in addition to Print, Outdoor and Direct Marketing.
PromaxBDA Asia 2008: Multiscreen Media, Bindass Movies shine with 3 Golds
Multiscreen Media and Bindass Movies from India made their mar at the PromaxBDA Asia 2008 awards ceremony in Singapore. The other winners that also shone included MTV Networks, Vh1, Star India, Zee Entertainment, and INX Media, among others.
FWICE Vs Producers: Hindi GEC programming problems back to square one
Barely a day after the industry was rejoicing the resolution of the dispute between the producers and the Federation of Western India Cine Workers (FWICE), things have taken yet another turn. FWICE at a press briefing on November 20 announced that it had decided to revoke the MoU it had signed with the producers the previous day.
Hyderabad-based Kapil Group to foray into television space with 24-hour news channel
Kapil Group, a well-diversified group headquartered in Hyderabad, is all set to foray into the television space through its subsidiary company, Hyderabad Media House. The Hyderabad Media House is gearing up to launch a 24-hour news and current affairs channel called HMTV.
FWICE Vs Producers: Strike called off; channels to decide on date to begin airing fresh programming
The standoff between the Federation of Western India Cine Workers (FWICE) and the producers has been sorted out. The FWICE and the producers met on November 19 and signed an MOU that tackles the problems of the workers’ wages. The producers have also met with the broadcasters to inform them on the terms agreed at this meeting. At least for now, channels are deciding on a date when they would all begin fresh programming.
Genre Check: Hindi GECs drop 7 per cent in repeat week; movies & sports gain
The week 46 of 2008 would go down as one of the most unusual weeks for television, when the Hindi general entertainment channels were airing only repeat programming, with the exception of ‘Bigg Boss’ on Colors. TAM Media Research data shows that for the week’s ratings, the Hindi GEC viewership dropped by 7 per cent on the all day numbers, and by 14 per cent in the primetime numbers. The biggest gainers in the week were Hindi movies and sports channels.
Taking stock of ‘new’ print players’ performance in Delhi
The last one year saw the launch of print titles like Mint, Mail Today and Metro Now in the Capital with much fanfare. A year down the line, have they been able to deliver their initial promise? Are they on track with their revenue returns and expansion plans? To what extent have they stood up to the established players in the competitive Delhi market? exchange4media finds out from industry experts.
FWICE Vs Producers: Strike called off
The standoff between the Federation of Western India Cine Workers (FWICE) and the producers has been sorted out. It is understood from sources close to the development that the strike has been called off. When asked, a few broadcasters said that they had not officially heard about this yet. A formal communication from the producers is expected only by 6.00 pm today.
Femina sets out to solve the problem of ‘What to Wear’
Femina has launched a new title, ‘What to Wear’, targeted at the 25-plus Sec A metro style-conscious woman. Priced at Rs 30, ‘What to Wear’ is currently being given complimentary with Femina in metro markets including Mumbai, Delhi and Bangalore.
FWICE Vs Producers: Countdown for compensation from broadcasters begins
The standoff between the Federation of Western India Cine Employees (FWICE) and the producers has led to 10 days of repeat programming on primetime Hindi GECs. The ‘grace period’ given by the advertisers to the broadcasters to resolve the issue gets over on November 19. From November 20, advertisers and agencies would get into bilateral discussions with the various broadcasters to seek compensation on the days when their ads were shown on repeat programming.
FWICE Vs Broadcasters: Producers meet on Nov 17; no change in standoff status
The various producers’ bodies met on November 17, 2008, over the standoff between the producers and the Federation of Western India Cine Workers (FWICE). The producers are looking at various measures that would bring the Federation to see their point, and some of the ongoing initiatives include the formation of a uniform rate card. On the downside, it appears that matters relating to the standoff don’t seem to have progressed much, adding further uncertainty to what the duration of this strike would be.
The Meltdown: UTV cuts down investment in broadcasting arm by Rs 200 crore
In a bid to cut down on its projected losses, UTV has steeply cut down on its investments in its broadcasting arm. After taking a sharp view over the last 60 days, UTV is “rationalising costs”. It has decided to cut down investments by over Rs 200 crore and would be saving on Capex, carriage fees and overhead costs. The media major has also decided to phase out its Delhi operations of broadcasting and operate all four channels from Mumbai.
INMA: Much needed event in the crisis situation, say industry leaders
Industry leaders have welcomed the various sessions and discussions at the two-day INMA South Asia Conference, held in Mumbai on November 13-14 under the theme ‘Building value in the newspaper enterprise’. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.
STAR establishes national footprint with the Jupiter JV
STAR India’s move to closely follow its Bengali and Marathi channels with a JV with Jupiter Entertainment that owns the Asianet brands for the South region, has given a quick access to the media house in the South market. Industry leaders have said that even though this still means that STAR Jupiter needs to crack three of the four South markets, it has helped STAR skip the launch stage and directly get on the consolidation one. STAR India is suddenly more attractive in the national media plans.
FWICE Vs Producers: ‘News, movies & cricket to benefit during repeats on GECs’
November 17, 2008, marks the completion of one week of repeat programming on Hindi general entertainment channels. The fate of the situation depends on the decision that the producers’ bodies and the FWICE arrive at in their meeting today, provided the meeting does take place. In the meanwhile, media observers have identified news, movies, sports, and, to some extent, even the kids’, as genres that would benefit from the current situation.
OTC sector advertising in print up 22 pc during Jan-Sep ’08 – AdEx Analysis
OTC sector advertising in print went up by 22 per cent during the period January-September 2008 as compared to the corresponding period in 2007. Range of OTC products had the maximum share of overall OTC sector print ad pie, while Maharashtra publications saw the maximum advertising of OTC sector during the period.
INMA: ‘Newspapers have to evolve from passive disseminator of news to active engagers’
The concluding day of INMA South Asia Conference saw industry leaders discussing on new strategies to build newspaper readership. The event was held in Mumbai on November 13-14 under the theme of ‘Building value in the newspaper enterprise’. While industry leaders are optimistic about readership growth in India, they want newspapers to become active engagers now.
Southside Story: Star, Jupiter form JV; to have majority stake in Asianet Communications
Star and Jupiter Entertainment have got together to form a new joint venture – Star Jupiter Entertainment Television Ltd. The JV will have a majority interest in leading Malayalam channels Asianet and Asianet Plus, Kannada channel Suvarna, Telugu channel Sitara, while Tamil channel Vijay TV will now come under STAR Jupiter. besides any future GECs for South Indian audiences.
Southside Story: Star, Jupiter form JV; to have majority stake in Asianet Communications
Star and Jupiter Entertainment have got together to form a new joint venture – Star Jupiter Entertainment Television Ltd. The JV will have a majority interest in leading Malayalam channels Asianet and Asianet Plus, Kannada channel Suvarna, Telugu channel Sitara, while Tamil channel Vijay TV will now come under STAR Jupiter. besides any future GECs for South Indian audiences.
The Meltdown: Is the Hindi GEC bubble bursting? Part 2
Most Hindi general entertainment channels have said that the need of the hour is to be ‘rigorous’ in watching the cash outflow of the company. However, newcomer Colors is clear that the channel wouldn’t make any “knee-jerk” reactions that could “slow down its momentum”. Most channels are confident that they would be able to make it through the current situation; the better channels would survive the bubble burst.
Genre Check: Hindi GECs see marked increase in latest TAM week; all contribute
Next week’s numbers from TAM Media Research would be very interesting, given the repeat programming mode that Hindi general entertainments are in. The latest data for week 45 does not yet show the impact of repeat programming and marks one of the better weeks that that genre has seen. All players have added to their overall ratings and the genre GRPs have increased from 1064 to 1203.
TRAI seeks barring political & religious bodies from entering public broadcasting
TRAI has made it clear that state governments, local bodies, political parties and religious bodies would not be allowed to enter the field of public broadcasting and distribution activities such as cable services, DTH, etc. The regulator made this statement as part of its recommendations on issues relating to entry of certain entities into broadcasting and distribution activities.
Industry looks forward to learning from TAM’s News Content Track
Broadcasters and media players alike have welcomed News Content Track (NCT), the new service announced by TAM Media Research to further strengthen individual content tracking of channels. The industry reaction suggests that this new service will be very helpful in taking tactical learning results. It will also help advertisers identify the type of content they want to be associated with.
Star and Zee battle it out for a larger slice of the Maharashtra pie
The Maharashtra market is witnessing a fight between media majors STAR India and Zee TV for a larger audience share. Both the channels already have presence in the news genre, where Star Majha is leading over Zee 24 Taas. Zee has a strong hold in the Maharashtra market with Zee Marathi in the general entertainment channel space. Now, Star is set to heat up this space with the launch of its Marathi GEC, Star Pravah.
INMA Conference to dwell on building value in the newspaper enterprise
The International Newsmedia Marketing Association (INMA) will hold its 2nd Annual South Asia Conference on November 13-14 in Mumbai. The theme this year is ‘Building Value in the Newspaper Enterprise’. impact, the weekly magazine on advertising, and marketing magazine Pitch, both from the exchange4media Group, are media partners for this event.
The Meltdown: Is the Hindi GEC bubble bursting? Part 1
A GEC may be the largest consumer of ad revenues, but it also is the most expensive genre for investment. Needless to say, this genre has been the worst hit by the economic slowdown. Broadcast chiefs are calling SOS meetings to identify all areas where the industry can cut costs. In this first part of the report, exchange4media looks closely at some of the problems that the genre is facing, and the steps that the top execs of three media companies are taking to address the situation at hand.
FWICE Vs Producers: Stalemate continues, even as all three stakeholders urged to meet
The dispute between the broadcasters and the producers shows no signs of a resolution. The members of the AMPTPP, IMPPA and the Producers Guild that together constitute almost all TV producers and motion picture makers, addressed the press on November 11. Mukesh Bhatt, Chairperson of the Producers’ Committee, at present, is the ‘official spokesperson’ of the producers, who have said that a solution could be arrived at if the broadcasters, FWICE and the producers got together on the matter.
Sadhna News to launch Bihar-Jharkhand centric Hindi news channel in December
Delhi-based Sadhna News, which runs a Madhya Pradesh-Chattisgarh centric 24-hour Hindi news channel, is set to launch another regional news channel in Hindi centered on Bihar-Jharkhand on December 20. This will be the third Bihar-centric channel after Sahara Samay Bihar and ETV Bihar.
Voting on for ‘impact Person of the Year 2008’
It is that time of the year again, and the process to determine who would be the ‘impact Person of the Year 2008’ is on in full swing. ‘impact’, India’s leading media, advertising and marketing weekly from the exchange4media Group, has engaged AC Nielsen as research partner for the Award.
The Meltdown: Competitive tactics help; slowdown fails to dampen DTH spirit
The direct-to-home rollout in India is happening on schedule, global economic meltdown or not. The increasing competition, more players entering the field, introduction of personal video recorder service, etc. are areas to watch out for. exchange4media takes a look at this growing sector that so far has remained upbeat despite all odds.
FWICE Vs Producers: Broadcasters united on fresh content blackout; advertisers support for now
In the single most high-powered press address that has happened in recent times in Indian broadcasting history, top execs from across Hindi GECs got together to announce their decision to block out fresh content on their channels. The objective of this address was to show that the otherwise bitterly competing fraternity is absolutely united on this cause. The broadcasters, for now, have the support of the advertising agencies and advertisers too. The key, however, is how long the blackout would last.
Mythology takes centrestage, but reality still reigns among Southern GECs
When it comes to television viewing, Indian viewers like to be as much grounded in reality as they would like to take fantasy flights. Southern GECs have found a happy balance between mythological shows and reality shows that is proving to be a win-win for channels and viewers alike. exchange4media takes a detailed look.
TAM sharpens content tracking of channels with News Content Track
In a move that would further strengthen individual content tracking of channels for industry subscribers, TAM Media Research has announced the launch of News Content Track (NCT) for the broadcasting industry. In the initial phase, TAM has incorporated only two Hindi channels – Aaj Tak and Star News – and two English channels – Times Now and NDTV 24X7 for the new service.
The Meltdown: Sale or no sale – INX Media & INX News caught in a speculations storm
The economic slowdown has impacted many business plans, and not in the most positive way. INX Media and INX News, too, are caught in the midst of a speculations storm, triggered by the economic meltdown. Rumours ranging from senior level exits to company sale were discussed widely in the last week. Some of the touted names in context to the sale included the Bhaskar Group and Balaji Telefilms. Indrani Mukerjea, Founder and CEO, INX Media and INX News clarified on all of these speculations.
Magazine ad volumes up 7 pc during Apr ’07-Mar ’08: AdEx Analysis
Newspapers and magazines were used in an advertising ratio of 95:5 during the April 2007 - March 2008 period. Magazine ad volumes recorded a 7 per cent growth during April 2007 - March 2008 as compared to April 2006 - March 2007. English language magazines saw the maximum advertising during this period.
Zee Kannada pumps in Rs 1 cr to promote new show ‘Tata Indicom Daddy No. 1’
In celebration of the special bond between father and child, Zee Kannada is launching a game show – ‘Tata Indicom Daddy No.1’, which goes on air from November 10. This is a huge property for the channel and it is leaving no stone unturned to market the property.
IBN7 launches Hindi news portal, IBNkhabar.com
IBN7, the Hindi news channel from Network18, has spread its reach online with the launch of its Hindi news website, ibnkhabar.com. The website will compliment IBN7 in the digital space with a host of news and interactive content, including live streaming of IBN7, videos from across different genres of news, blogs in Hindi on a single platform.
UK’s Haymarket’s magazine ‘Stuff’ set to hit Indian newsstands in December
UK’s Haymarket is all set to launch the Indian edition of its gadget magazine, ‘Stuff’. The launch was announced in Mumbai recently. The first issue will hit newsstands in December and will be priced at Rs 100. The distribution of ‘Stuff’ will be through their regular arrangement with IBH.
TDSAT asks TRAI not to force for ESPN’s disconnection
TDSAT has directed TRAI not to take any action against ESPN in a case related to alleged violation of guidelines on pricing plan for direct-to-home operators. During the proceedings, the TDSAT Bench directed TRAI not to take any further step over suspension of ESPN’s downlinking licence as it was going for a final hearing.
Mid-Day, Maxposure to jointly launch culture and lifestyle magazine ‘Beat’
Mid-Day Multimedia and MaXposure Media Group India (publishers of ‘and’ magazine) have entered into a 50:50 joint venture to launch a culture and lifestyle monthly magazine, ‘Beat’, in Delhi. ‘Beat’ will be available free to all Mid-Day subscribers every month, and will be available at Rs 10 separately on newsstands through the month.
FWICE-producer row: Channels instruct programming teams to run repeats from Nov 10
In the absence of any resolution or feedback from the producers on the dispute between the producers and the Federation of Western India Cine Employees (FWICE), Hindi GECs have instructed their respective programming teams to be geared for all repeat programming beginning November 10. The only channel that would see an exception in this is Colors for its show ‘Bigg Boss’. At the same time, 9X’s directive to its programming team to stop shooting completely is seen in a different light.
Genre Check: Star, Colors, Zee maintain numbers despite increase in repeat content
The full impact of the increased repeat programming bands on Hindi GECs is yet to reflect on channel ratings, however, week 44 has seen more than the normal airing of repeat programming on leading Hindi channels on various day parts. The data from TAM Media Research for the week 44 shows that Hindi GECs have managed to put out strong GRP numbers despite the present hiccups seen in programming.
Vaartha Group launches lifestyle magazine ‘Jade’ priced at Rs 100
Vartha Group of Publications has expanded its portfolio with the launch of its lifestyle magazine, ‘Jade’. The South-focussed magazine is priced at Rs 100. With a content of high-end lifestyle and trends, ‘Jade’ will target the urban SEC A segment of readers nationally and in South India.
Layoffs, new channels & new relations: Voice of India in hi-action mode
The economic slowdown has had another in its grip – Voice of India. The Hindi news channel from Triveni Media Ltd (TML) has let go of almost 250 employees lately. AT the same time, the group is also aggressive pushing ahead with plans to launch three more channels. VOI has also placed minority stakes with leading media houses with the intention of strengthening its content and branding.
FWICE Vs Producers: Broadcasters to meet agencies & clients for support in ‘troubled times’
The broadcasters may be hopeful that the dispute between the Federation of Western India Cine Employees (FWICE) and the various production houses would resolve soon, but they are not taking any chances. In preparation for the worst case scenario that may lead them to air only repeat shows, officials from all Hindi GECs are meeting agencies and clients to request their continued support in ‘troubled times’.
India TV forays into interactive media; appoints Arvind Mahendru as Senior VP, New Media
Rajat Sharma’s India TV has formed a new company, India TV Interactive (ITVI) Pvt Ltd, to lead its foray into various new media platforms and value-added services. Arvind Mahendru has been brought in as Senior VP (New Media), ITVI. He will be reporting to Ritu Dhawan, MD, India TV. He moves from GroupM, where he was Managing Partner.
India TV forays into interactive media; appoints Arvind Mahendru as Senior VP, New Media
Rajat Sharma’s India TV has formed a new company, India TV Interactive (ITVI) Pvt Ltd, to lead its foray into various new media platforms and value-added services. Arvind Mahendru has been brought in as Senior VP (New Media), ITVI. He will be reporting to Ritu Dhawan, MD, India TV. He moves from GroupM, where he was Managing Partner.
Radio promotion in print jumps 63 pc during Jan-Sep 2008: AdEx Analysis
The main of newspapers saw the maximum advertising in print during the period January-September 2008. While TV channel promotion in print grew by 25 per cent in this period, radio promotion in print jumped by 63 per cent. The period also saw a 13 per cent hike in sales promotional ads in print.
Zee News picks up 26 pc stake in Sky B, announces strategic partnership
Zee News Ltd and Sky B (Bangla), a leading media player of Bengal, have entered into a strategic partnership, wherein Zee News would now handle marketing, ad sales and programming initiatives of Sky B’s Akaash Bangla against an agreed fee structure. Through a separate agreement, Zee News will also acquire a 26 per cent stake in Sky B.
News channels go into poll mode
With the dates for the Assembly elections in five states nearing, political parties have increased their poll activities and so have the news channels. Debates, talk shows, interviews, candidate profiles, political parties’ performance appraisals – the programme line-up is varied and exhaustive. exchange4media takes a peek at what to expect.
Broadcasters intervene in FWICE Vs Producers battle; advertisers watch with wary eyes
The problem between the Federation of Western India Cine Employees (FWICE) and various production houses has pushed broadcasters to their limit. The repeat programming on primetime slots has led broadcasters to issue an ultimatum to both FWICE and producers that if the problem is not solved by November 9, 2008, they would stop the commissioning of fresh episodes completely. Advertisers, too, say that if broadcasters resorted to repeat programming, it would pose a concern to them.
Channel [v] goes ‘Full On!’ with new game show
Channel [v] has brought on a little bit of, what it calls, ‘Indian madness’ with its new game show ‘Bingo (V) Full On!’, which went on air from October 31. The show airs on Fridays, Saturdays and Sundays at 7-7:30 pm. The channel has come with a campaign called ‘Ye Hai Indian Pagalpanti League’ to promote the new show.
NDTV in pact with UK’s ITV to distribute Granada TV in India
NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary shows such as ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, and ‘Airline’.
Marathi GEC Star Pravah to debut on November 24 with eight shows
Star Pravah, the new Marathi general entertainment channel from Star India, is all set to go on air on November 24. Along with its driver show ‘Raja Shivchatrapati’, Star Pravah has lined up eight original shows in its prime time band throughout the week.
Radio
Radio to the rescue of Mumbaikars in times of terror
Even as India and the world stayed glued to the TV coverage of the Mumbai terror attacks over three agonising days, FM radio channels proved to be a catharsis for the beleaguered Mumbaikars, giving them a platform to express their anguish and also providing them the much needed updates.
TRAI accepts Govt view on limiting sources of news and current affairs for FM radio
In a move that could hit the introduction of news on private FM radio, TRAI has accepted the views of the Government on limiting the sources of news and current affairs for FM radio and has recommended that a review for expansion of sources may be considered after three years.
Radio One, CommuteEasy partner to promote car pooling in Bangalore
With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.
Flashed Yesterday: HT Media okays demerger of radio business of HT Music & Entertainment Co
HT Media Ltd has informed BSE that the Board of Directors of the Company at its meeting held on November 28, 2008, inter alia, has approved a proposal for the demerger of the radio business of HT Music and Entertainment Company Ltd, a subsidiary company of HT Media.
HT Media okays demerger of radio business of HT Music & Entertainment Co
HT Media Ltd has informed BSE that the Board of Directors of the Company at its meeting held on November 28, 2008, inter alia, has approved a proposal for the demerger of the radio business of HT Music and Entertainment Company Ltd, a subsidiary company of HT Media.
Power FM relaunched in Kolkata in a new avatar
Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new logo and a new slogan keeping in mind today’s youth. Power FM, which till now was a functional radio station, now possesses the new gung ho attitude that the young at heart, trendy, opinionated yet sophisticated youth of today associate themselves with.
Political ads on radio allowed; FM radio expected to rake in Rs 120 cr by May 2009
The I&B Ministry has amended the All India Radio Code allowing political advertisements. Accordingly, such advertisements will now be allowed to be carried on AIR as well as private FM radio since they, too, adhere to the AIR Code. Such advertisement shall be subject to pre-broadcast scrutiny by the Election Commission.
Radio Indigo connects with the soul of Bangalore
Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.
AROI launches campaign to evangelise radio; Euro RSCG is creative agency
AROI has officially launched a campaign to evangelise radio, enhancing awareness about the effectiveness of radio as a public broadcasting medium. Initially print and radio will be used of which a print campaign has already been initiated. Euro RSCG is the creative agency for this campaign, while MPG is the media agency.
RAM Rambling: Mirchi leads in Kolkata among car listeners
Continuing with our focus on car listeners, this time exchange4media takes a look at the Kolkata market spanning 14 weeks – week 31 to 44. As per the RAM data, Radio Mirchi comfortably leads the pack, followed by Big FM. The third slot sees some intense competition between Friends FM, Fever FM, Red FM, Amaar FM and the Government owned AIR FM2 - Gold.
AP Parigi named 2009 Rensselaer Entrepreneur of the Year
Amba Preetham Parigi, Managing Director, Entertainment Network India Ltd, and Managing Director & CEO of Times Infotainment Media Ltd, is the 2009 William F Glaser ’53 Rensselaer Entrepreneur of the Year. The award will be conferred on Parigi at a special ceremony in New York in April 2009.
Radio One completes 2 years in Bangalore; expects another churn in the market
Radio One, which is completing two years in Bangalore, is now looking at building on the gains that have accrued thus far and strengthen its hold on its listeners by building strong communities.
RAM Rambling: Car listenership matters; Big FM leads in Mumbai
Big FM rules the charts in Mumbai as far as car listenership in India’s financial capital is concerned according to the latest RAM report for week 31 to week 44, a 14-week trend. This is followed by Red FM, Radio City, Fever FM, AIR FM2 - Gold, Radio Mirchi and Radio One closely contesting for the second slot.
FM stations celebrate the | 
