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IndiaMART.com appoints Quasar as its digital agency on record
September 08, 09
exchange4media News Service
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IndiaMART.com, touted as Indias largest online B2B marketplace, has appointed Quasar Media as its digital agency on record. Quasar will be responsible for IndiaMARTs digital marketing campaigns, media planning and media buying. Quasar, a WPP company, has been selected after a vigorous multi-agency pitch.
IndiaMART.com connects global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation. IndiaMART.com has been ranked Indias No. 1 online B2B marketplace by the Internet and Mobile Association of India (IAMAI) in its recent study done on Information, Communication & Technology (ICT) usage among Micro, Small and Medium Enterprises (MSMEs). The independent market research, with special focus on online B2B marketplaces, accords over 85 per cent preference for IndiaMART among B2B suppliers who go online, and who were interviewed by IAMAI. The study also states a 60 per cent market share for IndiaMART.com in India.
Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.
On winning the account, Deven Dharamdasani, Business Director, Quasar Media, said, We recognise IndiaMARTs leadership in the digital B2B space, and I am sure Quasars vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMARTs continued leadership in the B2B space.
Quasar Media has Microsoft, Monster.com, VISA, Kingfisher Airlines, Maruti Suzuki, GE and MakeMyTrip.com in its client list.
| Comments
to the Editor |
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Manage ur Buyer (Order Booking, Invoicing, Online Status Tracking),
Vender (Purchase Order, Store Receipt with QC),
Stock (Raw / Finish / Scrap Material),
QC with Individual Raw Material wise, During Production to Final Dispatch
Production Planning with SHORTAGE,
Labor Management (Status of Daily Production) Scrap with Causes,
CRM with Separate Reports,
Service after Sale (AMC, Sale of Semi Finish Goods with VAT & Accounting and Management Reports),
Invoice with Serial No, Buyer Other then Consignee, Transport, Insurance, Fright and Other Detail
And more about the Production & Factory with Several Reports Covering Labor Management, Material Management, Production, Accounting and Many More. Call Kumar at 9811864528
11/27/2009, by Vikas, Delhi
Can we have name of the agency handling the OOH
9/10/2009, by Ratna Rao , Pune
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Yahoo! India showcases NextGen designers at Wills Lifestyle India Fashion Week - March 21, 09
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CavinKares brand ambassador Asin unveils new Fairever Fruit Fairness crme - March 21, 09
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AOL launches Bebo in India - March 20, 09
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GoaFest 2009: Creative Abby Awards Jury announced - March 19, 09
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NewsX to reach 20 million via FAMS - March 19, 09
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HBO ready with its HPL series - March 19, 09
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Nautanki.tv goes global with partnership with ITN UK - March 18, 09
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Bigadda joins the Times | Audience Network - March 18, 09
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Amrita TV steps into the War Zone for the Lok Sabha elections - March 18, 09
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Webchutney launches mobile arm, Culture Mafia - March 18, 09
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EDO, Italys lifestyle mag comes to India with G2 - March 16, 09
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Reuters news to power The Economic Times new television channel March 16, 2009 - March 16, 09
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Kaushik Ghosh joins STAR as Vice President, Sales - March 13, 09
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Raj TV Networks Raj Musix Kannada channel goes on air - March 10, 09
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UM Malaysia CEO Prashant Kumar on Cannes Media Lions jury - March 10, 09
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Tata Nano appoints Rediffusion Y&R as its creative AOR - March 02, 09
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Niel Simons play The Good Doctor attracts media and advertising fraternity - March 02, 09
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Career Launcher unveils new brand identity; plans integrated communication - February 28, 09
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Ashwin Padmanabhan is new Station Director, Big FM Delhi - February 28, 09
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JWT extends AnxietyIndex to the Web platform - February 28, 09
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GoaFest 2009 to be held from April 2-4; registrations open from March 1 - February 26, 09
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Deepak Advertising wins Agency of the year award at Kritikar Bhaskar Creative awards, 2008 - February 26, 09
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Turner, Sesame Workshop join hands to promote Girl Power - February 26, 09
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Bhavneet Singh joins Viacom18 Board; replaces Amit Jain - February 25, 09
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DNA launches MAG, a special magazine with the Sunday newspaper - February 25, 09
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Rediffusion - Y&R Bangalore wins creative duties for Arrow - February 25, 09
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Spire World appoints Carat India as its media AOR - February 25, 09
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Wella Hair Cosmetics appoints AMO for its creative business - February 24, 09
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Mathrubhumi Group, Amrita TV join hands for Idea Mathrubhumi Amrita Film Awards - February 24, 09
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TME bags media mandate for Eveready Industries. - February 23, 09
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Big Pictures takes to online marketing to promote its film 13B - February 19, 09
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Sprite to bat with IPLs Kolkata Knight Riders team - February 19, 09
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Yahoo is official Internet partner for ICC - February 19, 09
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Media Direction shines at first Internationalist Awards for Innovation in Media - February 17, 09
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AdAsia publishes Agency of the Year 2008; Leo Burnett Mumbai ranks second best - February 13, 09
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Madison World launches Platinum Public Relations - February 13, 09
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Cartoon Network gets cricket closer to kids with Toon Cricket - February 13, 09
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DEN launches countrys first ever 24x7 music service in Bangalore - February 13, 09
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Mogae Digital launches digital Garden of Love - February 13, 09
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Mobile2win joins Altruist Group to create a new venture in mobile VAS space - February 12, 09
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9X on DD Direct from February 12 - February 12, 09
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Billu Barber, Hungama Digital join hands to rekindle old friendships - February 12, 09
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Team Chandrayaan leader Dr G Madhavan Nair is Malayala Manorama Newsmaker - February 11, 09
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Milind Dabke quits as CFO of Percept Pictures - February 11, 09
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NDTV Convergence launches social video platform Tubaah.com - February 09, 09
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Amrita TV unveils The Truth - February 09, 09
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Radhesh Uchil joins Platinum Media as General Manager - February 04, 09
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Percept/H adds French fashion brand Celio to its kitty - February 04, 09
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Edipresse Asia announces joint venture with Mediascopes Marzban Patel - February 04, 09
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Dabur announces nationwide hunt for Chyawan Super Champs - February 04, 09
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D Shivakumar, VP & MD Nokia India, to deliver the 28th Ayaz Peerbhoy Memorial Lecture - January 31, 09
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Idea Cellulars disruptive OOH campaign in Punjab creates the right buzz - January 31, 09
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Tata Sky launches The Great Personalities Week - January 31, 09
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Rediffusion Y&Rs Arvind Mohan on Global Planning Board of Y&R - January 30, 09
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Japanese design firm Bascos launches India operations - January 30, 09
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Sun Direct to air Neo Sports and Neo Cricket channels - January 29, 09
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Big FM Trivandrum celebrates 1st anniversary with the Money Machine - January 29, 09
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Star TV goes online on Nautanki.tv - January 28, 09
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Kings XI Punjab kicks off IPL fever with Kings XI Punjab Cup - January 28, 09
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One97 Communications names Sanjay Singh as Chief Technology Officer - January 28, 09
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Aggi-Padhi duo launches Roots India - January 23, 09
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Mithun Roy joins TBWA\Mumbai as Vice President - January 23, 09
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Star Plus, Shaadi.com join hands to celebrate Big Fat Indian Wedding - January 23, 09
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Mudra Mumbai bags communication mandate for Economic Times Power of Ideas - January 21, 09
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Superstar Business Solutions in strategic partnership with TBWA\India - January 21, 09
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Dainik Bhaskar announces Dry Ideas contest to promote dry Holi - January 21, 09
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Radio Mirchi Chennai launches devotional programme Mirchi Devaragam - January 21, 09
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Kids genre has a new player Spacetoon TV - January 15, 09
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Agnello Dias and Kamlesh Mehta on New York Festival 2009 jury - January 08, 09
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Russell Barrett joins Bates 141 as ECD Mumbai - January 08, 09
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KV Sridhar (Pops) on New York Festivals Television & Cinema Jury - January 05, 09
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Dabur forays into malted food drink category with Chyawan Junior - December 31, 08
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NDTV.com declared Most Popular Website of the Year by MetrixLab - December 31, 08
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NDTV Good Times to bring power ladies of business & entertainment up close and personal - December 31, 08
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PricewaterhouseCoopers acquires ECS Ltd - December 31, 08
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Linterland announces changes in senior management - December 29, 08
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BharatMatrimony launches matrimony website for the super-rich and celebrities - December 29, 08
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Dainik Bhaskar consolidates reach in Madhya Pradesh and Himachal Pradesh - December 29, 08
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Mid-Day launches Season 2 of Happy Hour At Work Contest - December 29, 08
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Mindshares K Satyanarayana elected Ad Club Hyderabad President - December 20, 08
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MAX announces two senior level appointments - December 20, 08
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Kadence India appoints Rohit Churamani as Executive Director - December 20, 08
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Indiamart.com wins Red Herring 100 Asia Award - December 11, 08
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Comma wins PR mandate for Audi India - December 11, 08
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Komli Media and PointRoll form exclusive rich media partnership for India - December 11, 08
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Amrita TV launches Citizen Impact as a follow-up to Best Citizen Journalist - December 11, 08
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Results International Group strengthens S Asia ops; appoints Nikhil Nehru as Chairman - December 04, 08
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Zee News ties up with VoA; to broadcast from the US - December 04, 08
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NDTV Profit and Reliance Money to launch investment series Our Money Forums - December 04, 08
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PIBs Deepak Sandhu appointed as Media Adviser to the Prime Minister - December 04, 08
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Amway India forays into e-commerce with launch of new web portal - December 04, 08
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Feminas fantastic 5 covers saluting Indias most beautiful women - December 04, 08
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Genesis Burson-Marsteller inks exclusive deal with Hand in Hand for CSR solutions - December 01, 08
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Bollywood bonanza on Zee Cinema and Zee TV complements holiday season in the US - December 01, 08
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International Advertising Association (IAA) function postponed - November 28, 08
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E-City Media forms strategic alliance with Lodestar Universal - November 26, 08
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ESPN-STAR Sports bags global television production rights for Champions League T20 - November 26, 08
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Sony Ericsson expands premium phones portfolio with Xperia X1 - November 26, 08
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BBC Worldwide appoints PV Shyam as Distribution Head for South Asian biz - November 25, 08
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Komli Media to deliver Vizu Corp's ad catalyst technology in India - November 25, 08
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Maya, BrilIP to co-produce Aditi Adventures animation IP - November 25, 08
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Amrutanjan goes for a makeover with Be ready campaign - November 24, 08
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For CNN, India Means Business - November 24, 08
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iris appoints Yogesh K Lall as AVP - November 24, 08
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OOH Media initiates 5-part news series, Zoom-In - November 24, 08
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Hungama TV goes on Mission Ha Ha Hungama - November 24, 08
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PerceptH showcases Bhartis new brand philosophy in new ad campaign - November 19, 08
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OOH Media ties up with Inorbit Mall in Vashi to provide digital screens - November 19, 08
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Times Now goes live on Nautanki.tv from November 19 - November 19, 08
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Britannia comes up with an interesting online initiative - November 19, 08
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Surya TV, Kairali TV shine at Kerala State Awards - November 19, 08
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RK Swamy BBDO bags maximum number of awards at ADEX 2008 - November 18, 08
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Havas reports organic growth of +5.8 pc for the first 9 months of 2008 - November 18, 08
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George Koshy joins Grey Delhi as Creative Director - November 18, 08
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Euro RSCG Delhi appoints Sheel Saket as Vice-President - November 18, 08
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JWT, Youth Dynamix jointly launch Trax Study focusing on Indian youth - November 18, 08
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Indias 40 richest wealth drops 60 pc; Mukesh Ambani is richest Indian - November 13, 08
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Anil Thomas and Vineet Mahajan join McCann Erickson - November 13, 08
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Amrita TV launches Season 2 of Best Citizen Journalist - November 13, 08
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The Hindu to host the Fourth Edition of its Friday Review November Fest - November 13, 08
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Hemant Sapre joins M&C Saatchi as Senior Creative Director & VP - November 13, 08
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MySpace launches Profile 2.0 - November 11, 08
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Disney Channel gives a desi touch to the music of 'Camp Rock' - November 11, 08
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DNA Twenty 20 Season 2 kick off on November 8, 2008 - November 10, 08
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