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mKhoj rebrands as InMobi; to launch in Europe
August 08, 09

exchange4media Bangalore Bureau
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mKhoj, a global mobile advertising network, is re-branding itself as InMobi and launching its services in Europe. After its successful start in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East, and now Europe.

Naveen Tewari, Founder and CEO, InMobi, said, So far, our focus has been on the Asian and African mobile markets. Now that we have achieved scale there, we feel it is the right time to make the leap to the global stage, especially given the requests from our partners for strong advertising and monetisation opportunities in Europe. In line with our entry into Europe, we are rebranding as InMobi to reinforce and simplify our service offering. InMobi not only speaks to our core offering, but also symbolises our long-term goal of being a global player in mobile Internet advertising.

The change will be inclusive in all 23 countries across Asia, Africa, the Middle East and Europe, and the global conversion is expected to be entirely complete today. The name, InMobi, is a reflection of the words in mobile and denotes InMobis key value proposition.

With the announcement of our entry into Europe, well continue improving our performance benchmarks, in terms of quality, transparency, innovation and customer service, with the goals of delighting our customers and setting new standards in the mobile advertising industry, said Abhay Singhal, Co-Founder and Head of Global Ad Sales, InMobi.

The companys first formal appearance as InMobi will be at the DigiDay Mobile trade show in New York during the week of September 14, 2009.

Founded in 2007, InMobi, formerly mKhoj, is a global mobile ad network that delivers the results to its partners through its intelligent mobile web advertising solutions. InMobi allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to earn advertising revenue.


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