Newspaper Advertising
With the advent of electronic media in India, the advertising
in India has changed phenomenally, the days of Shunu Sen and Alyque
Padamsee brainstorming over one “Lalita jee” ad is gone, in last
2 decades India has taken leap in advertising, with growing middle
class and consumerism, MNCs are entering due to increase in FDI
and same time local players in FMCG, Electronics, and service
sectors has brought about change in the structure. Catering to
a large middle class, these companies are still relying on print
carriers, especially News paper, to reach to the their TG, be
at SEC (Socio Economic Class) A+, A, B+, etc, Newspapers as a
medium for
advertising in India is still prominent and growing strong,
Despite the fact, we have myriad of News channels, radio channels,
websites and other means of Mass communication but to reach a
common man and tell him about a product, the safest and sure way
is Newspaper Advertising.
Over the period of time,
Newspaper advertising has changed in their look, strategy,
colors, and format. Whether it is designing an ad, directing a
photo shoot or organizing an entire media campaign, newspaper
companies can do it for you. They have assembled favorite advertisements,
brochures, catalogs and newsletters for their clients, to give
an idea of what can be done.
Nowadays Newspapers are not only giving global or local news
on sports, geo-politics, education, crime, etc, but there are
some newspapers which have carved a niche for them, talking about
“Impact”, a print venture of
www.exchange4media.com (which is the most visited website
for ad news, views and change in entertainment Industry), is not
like any other newspaper, it gives you information on Ad Industry,
talks about who’s who of ad world, talks about TV Industry, Production
Houses, jobs, people. Etc. Like “Pitch”, another wonderful magazine
by
www.exchange4media.com, “Impact” has definitely has impact
on minds of young ad professionals and biggies of the Industry.
There are no prospective competitors of “Impact”, though
there are a few more print Journals talking about the same, but
content wise Impact has clearly taken a big lead.
