Newspaper
Advertising
With the advent of electronic media in India, the advertising in
India has changed phenomenally, the days of Shunu Sen and Alyque
Padamsee brainstorming over one “Lalita jee” ad is gone,
in last 2 decades India has taken leap in advertising, with growing
middle class and consumerism, MNCs are entering due to increase
in FDI and same time local players in FMCG, Electronics, and service
sectors has brought about change in the structure. Catering to a
large middle class, these companies are still relying on print carriers,
especially News paper, to reach to the their TG, be at SEC (Socio
Economic Class) A+, A, B+, etc, Newspapers as a medium for advertising
in India is still prominent and growing strong, Despite the
fact, we have myriad of News channels, radio channels, websites
and other means of Mass communication but to reach a common man
and tell him about a product, the safest and sure way is Newspaper
Advertising.
Over
the period of time, Newspaper
advertising has changed in their look, strategy, colors, and
format. Whether it is designing an ad, directing a photo shoot
or organizing an entire media campaign, newspaper companies can
do it for you. They have assembled favorite advertisements, brochures,
catalogs and newsletters for their clients, to give an idea of
what can be done.
Nowadays
Newspapers are not only giving global or local news on sports,
geo-politics, education, crime, etc, but there are some newspapers
which have carved a niche for them, talking about “Impact”,
a print venture of www.exchange4media.com
(which is the most visited website for ad news, views and change
in entertainment Industry), is not like any other newspaper, it
gives you information on Ad Industry, talks about who’s
who of ad world, talks about TV Industry, Production Houses, jobs,
people. Etc. Like “Pitch”, another wonderful magazine
by www.exchange4media.com,
“Impact” has definitely has impact on minds of young
ad professionals and biggies of the Industry.
There
are no prospective competitors of “Impact”, though
there are a few more print Journals talking about the same, but
content wise Impact has clearly taken a big lead.
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