Indian
media monitoring
Media monitoring is collecting of data, tracking, recording and
analyzing of news, views, advertising, etc both published and
broadcast in print, electronic and online.
Both
the government and private agencies are monitoring media in India.
Government of India informally keeps the track of the media -
both electronic and print. Indian
Newspapers Society tracks the developments in the print media
in the country. It also keeps the records of circulations of newspapers,
magazines and periodicals in the country.
There
are scores of private Indian media monitoring agencies like exchange4media,
Business Wire India, Perfect Monitoring Services, Creativizt Communications,
AdEx India, a division of Tam India Media Research. There are
many other commercial Indian media monitoring agencies both net-based
and traditional media monitoring services. Business Wire Media
provides monitoring of print and online media in English, Hindi
and some regional languages across India. Perfect Monitoring Services
is net-based. Creativizt Communications is both net based and
tradition in monitoring media in India.
Exchange4media.com
is ahead of others because of its versatility in covering newspapers,
periodicals, television
news channels, radios, advertising and marketing in the country.
Exchange4media
which provides news, views, analytical information on media, marketing
and advertising, is also functioning as a public relations agency.
It caters services like writing press releases for business firms,
marketing consultancy, media planning, media relations and media
communications. It has also internet business services like internet
advertising, web development, search engine optimization,
web promotion and content writing.
Founded
in May 2000, exchange4media has earned a reputation for its credible
and reliable information, breaking stories and in-depth analysis
of events and trend forecasting. It has become the largest online
source of media, marketing
and advertising information in India. It has 12 special sections
at the site on various subjects. It has also a daily and a weekly
newsletter. It directly uplinks its clients portals like CNN,
Times Now, Star News, Aaj Tak etc. It is great to see the Home
page of the portal. Please log on to www.exchange4media.com
for more info.
