Indian media monitoring

Media monitoring is collecting of data, tracking, recording and analyzing of news, views, advertising, etc both published and broadcast in print, electronic and online.

Both the government and private agencies are monitoring media in India. Government of India informally keeps the track of the media - both electronic and print. Indian Newspapers Society tracks the developments in the print media in the country. It also keeps the records of circulations of newspapers, magazines and periodicals in the country.

There are scores of private Indian media monitoring agencies like exchange4media, Business Wire India, Perfect Monitoring Services, Creativizt Communications, AdEx India, a division of Tam India Media Research. There are many other commercial Indian media monitoring agencies both net-based and traditional media monitoring services. Business Wire Media provides monitoring of print and online media in English, Hindi and some regional languages across India. Perfect Monitoring Services is net-based. Creativizt Communications is both net based and tradition in monitoring media in India.

Exchange4media.com is ahead of others because of its versatility in covering newspapers, periodicals, television news channels, radios, advertising and marketing in the country.

Exchange4media which provides news, views, analytical information on media, marketing and advertising, is also functioning as a public relations agency. It caters services like writing press releases for business firms, marketing consultancy, media planning, media relations and media communications. It has also internet business services like internet advertising, web development, search engine optimization, web promotion and content writing.

Founded in May 2000, exchange4media has earned a reputation for its credible and reliable information, breaking stories and in-depth analysis of events and trend forecasting. It has become the largest online source of media, marketing and advertising information in India. It has 12 special sections at the site on various subjects. It has also a daily and a weekly newsletter. It directly uplinks its clients portals like CNN, Times Now, Star News, Aaj Tak etc. It is great to see the Home page of the portal. Please log on to www.exchange4media.com for more info.