Internet
Advertising
Internet
advertising is promotional display of a brand, a product and
concepts or ideas through an image which may be with few words,
of a designed size on the World Wide Web.
Exchange4media, India's premier portal providing news, views and
analytical information on media, advertising and marketing, is a
trend-setter in catering such business internet services.
In internet advertising, it is using the latest dynamic software
tools like Java, ASP and shockwave to give innovative impacts on
the ads. The portal displays banner ads with popup windows, ad flight,
above the fold, skyscrapers and interstitials. It also provides
beyond the banner service like digital mailers.
Various options are available for advertisers in its site and news
letters for internet advertising. It has space for banner ad on
the Home page and all inside pages, a single banner on its weekend
news letter and a single banner on the left panel or the bottom
of its daily news letter. Banner ad space is also there in its 12
specialized sections which are available both on the site and in
its news letters. In beyond the banner, it facilitates clients to
use its database of subscribers for digital mailers which can be
sent from clients e-mail Id to all the subscribers of exchange4media.
It also hosts ads in its Media Marketing Micro Site in which a complete
digital brochure can be created for clients on the net linking to
the banner.
Launched in May 2000, exchange4media is ahead of others and has
built a reputation for its credible information, breaking stories
and in-depth analysis of events or trend forecasting.
It is the largest source of media, marketing
and advertising information in India. It has news archive for
more than last one year. Its e-mail based news letters Inside Media-Daily
and Inside Media-Weekend have over 60,230 subscribers. It has 12
specialized sections on Media Research, Brands, Content Public Relations,
Radio, etc. Besides, it directly shows the latest news of its clients
like CNN, Times Now, Star News and so many.
As per the statistics as on March 3, 2005, its page views on the
site are 26,00,000 per month, number of unique visitors 18,000 per
day and number of Hits 75,00,000 per month. Exchange4media
targets a focused audience hence the quality of visitors is more
important than the numbers. Please log on to www.exchange4media.com
for more detail. |
