Advertising
Agency in India
With a huge Indian population and a growing economy, the advertising
industry in India finds interesting opportunities to establish itself
and make profits. Soon after independence there came a number of
Indian
advertising agency which were promoted by the public sector.
However, with liberalization, a number of multinationals came into
the country to set up offices and preferred agencies of the same
origin. Thus, as the Indian economy opened, Indian ad agencies started
selling out their equities to foreign agencies to earn great profits.
And today, we have multinational agencies with their offices in
India, holding the top positions in terms of annual profits. Not
just this, the Indian creative talent is also being recognized globally.
The multinationals are using the agencies in India, appointed by
them, to not only create advertising for the Indian market but also
for their international markets, especially Asia. Thus, the opportunities
for advertising
agency in India are immensely rising.
The
ad agencies in India today are not just developing creative ideas
for print and TV commercials, but are diversifying in a big way.
They are treading newer paths to reach customers. This they are
doing by harnessing the power of unconventional media such as ground
promotions in malls, events, movies, celebrity endorsements, etc.
For example, Lintas has a separate division for rural advertising,
called Linterland, and a division for promoting brands in the entertainment
sector including movies, music, etc., called Lintertainment.
Thus,
a single ad agency today, is providing a plethora of services from
content creation, developing the artwork, TVCs, radio jingles, internet
advertising, promotion in movies, outdoor advertising, POPs,
media planning, public
relations services, marketing consultancy services, amongst
others.
Exchange4media
is a publishing house that caters to the field of advertising, media
and marketing. It provides all the information from the industry,
from latest news updates, discussions, views expressed by prominent
people in the area, analytical information, brand updates, events,
latest trends and much more. With a vast consumer base and a good
reputation over the last 5 years in the industry, the company provides
great opportunities to advertisers to advertise with them and reach
out effectively to their clients.
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