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News Media India - Newspaper, TV, Radio, Internet
Media about media

Media buying, Media planning are better served if you have updated information on the news media. Exclusive from the exchange4media is the latest news on Indian media- televison (TV), newspapers & radio.
Click here to view the latest media news

So, you need past information. You need it 'right now' and it's very important. We at exchange4media have archived every faction of the Indian media industry in a concise manner. Covered through in-depth stories, accurate impact analyses, special reports and a real time record of the key developments in the industry. It also includes perspectives of media experts, events, account movement and people movements.

The archives are available in chronological order, just choose the category, time period and click go. Happy hunting...
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Read best perspectives in business. Dialogue with key media and marketing professionalz`
Recent Interviews Updated every week
Almost everything will be digital in 10 years' time, I think it will continue to grow. The end to the growth will be when everything will turn digital. The funny part is that some of the growth is mostly underestimated, because people always looked at shared advertising spend, which is all very little. Therefore, you need transformation of the whole media environment into a digital eccentric one, with the digital growing significantly.
Nigel Morris, CEO, Isobar - July 25, 08
Experiential marketing is a very general concept. It is a broad-based orientation. It does not work better or worse for certain types of categories. The touch points may be different, the way we create the experience may be different, but the most important thing about this is that it is a way of rethinking how marketing and management is done. It focuses on the customer rather than focus on the internal operations of the products. It is always important to understand the customer. So, you need customer research, and not just the traditional focus groups.
Bernd Schmitt, CEO, The EX Group - July 18, 08
The importance of a media agency in delivering a strategic output for brands or media planning has increased in the eyes of the client significantly in the last few years… Media function is the repository of all research that is done in India, and we as media agencies are at a position where we can value add to the brand planning much more than a creative person… We need to market ourselves better… We need to give media prominence, which is happening gradually, but needs to be escalated. Our time will come very soon.
Sudha Natrajan, COO & Joint President, Lintas Media Group - July 11, 08
"The readers market in this country (India) will grow substantially in the coming years and that is a huge opportunity for us. Magazines have a chance in this country to even be something like a status symbol. It is the size of the market in this country that is very promising. A niche market in India is bigger than the whole of Switzerland! We can one day get very significant circulation figures and advertising revenue from the Indian market."
Ralph Büchi, President, Axel Springer International - July 04, 08
In many ways, advertising awards, especially the international ones, are like p*****g in a dark suit. No one notices, but you feel damn good with the release. However, the most dangerous fallout of this is that today agencies are increasingly populated by young creative guys who don’t know how to create for the markets, their only concern is pushing the boundaries of lateral thinking in splendid oblivion.
Pushpinder Singh, Chairman, Saints and Warriors Communications - June 27, 08
"The next big step for Aegis Group in India will be to relaunch Posterscope. This time though we are going to relaunch Posterscope as an independent discipline. The OOH market in India is still very fragmented and I think it is going to take a long while before any measurement system comes into place. So, the key thing for Posterscope will be not only to prove that it can bring in all the modern technologies with regard to digital screens, but also convince clients to go for larger campaigns. Secondly, Posterscope will aim to consolidate the fragmented market with alliances and mergers."
Patrick Stahle, CEO, Aegis Media, Asia Pacific - June 21, 08
People keep saying TV advertising is dead, but that is rubbish. The reality is that TV advertising is an incredibly effective tool, and in some markets in Asia it is still very dominant. The reality is that there are many opportunities and that makes the industry so interesting. There a lot of changes, but there are many constants. A brand's best definition is a set of values and associations that exists in the minds of the consumer. The opportunity today to engage with your consumer is much greater.
Chris Thomas, Chairman & CEO, BBDO Asia - June 13, 08
Beyond Numbers: Analysis Updated every week
Overview of advertising by consumer durables on print in 2007: AdEx studyJanuary 08
Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx studyMarch 13
Advertising trend in Business magazines during Jan-Oct 2006: AdEx studyNovember 28
More such analysis
Two-wheeler advertising in print drops 30 pc in H1 2008 – AdEx AnalysisAugust 05
TV channel promotion in print jump 29 pc in Jan-June 2008 – AdEx AnalysisJuly 29
Print ad volumes up 5 pc during first half of 2008 – AdEx AnalysisJuly 22
More such analysis
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