'
   
Heard a buzz?
Want to share it
with industry,

click....
  Media News>Archive

News Media India - Newspaper, TV, Radio, Internet
Media about media

Media buying, Media planning are better served if you have updated information on the news media. Exclusive from the exchange4media is the latest news on Indian media- televison (TV), newspapers & radio.
Click here to view the latest media news

So, you need past information. You need it 'right now' and it's very important. We at exchange4media have archived every faction of the Indian media industry in a concise manner. Covered through in-depth stories, accurate impact analyses, special reports and a real time record of the key developments in the industry. It also includes perspectives of media experts, events, account movement and people movements.

The archives are available in chronological order, just choose the category, time period and click go. Happy hunting...
Archive
  Category :   
      

 Choose a date :

from to
Read best perspectives in business. Dialogue with key media and marketing professionalz`
Recent Interviews Updated every week
Clients are now becoming quite brave in terms of the choices that they might take, but I think it is still a slightly risk averse bravery. Clients are not in a position where they can endlessly experiment, so they need to know that if they are being brave there is a strong likelihood that there is going to be some kind of success at the end of the day
Stephen Li, CEO APAC, MEC - May 10, 13
Digital has to be our focus area, under that digital space you have got everything – from saying how do I use the data that the digital world is generating to give me better insights, better accountability to help clients put together the data that they already have. The definition of digital is going to change as more of us migrate more of our online behaviour to tablets or handphones. I don’t know yet whether the advertising dollars are necessarily flowing in as quickly to follow our behaviour. But that has certainly been a challenge as an industry for the last 20 years.
Neil Stewart, CEO, Asia Pacific, Maxus - May 03, 13
If you are talking about digital or traditional, you are obsolete; today everything is holistic. When consumers are exposed to different messages, they don’t think ‘now I’m going to watch traditional’ and ‘now is my time to watch digital’. They just watch. They are just impacted. It is all about how to be efficient to reach the consumer and to influence the consumer.
Mauricio Sabogal, Global CEO, Brand Programming Network - April 26, 13
Brand aesthetics and the financial impact cannot live in isolation, what you will see is more focus on the brand being able to financially justify themselves. Design of the brand is the best way for it to truly distinguish itself, as long as the design of the brand is representative of the experience consumers expect to have with it.
Nick Foley, President, Southeast Asia & Pacific, Landor Associates - April 20, 13
The readers are heading towards a zone of content and zone of information not necessarily bound by traditional vehicles. Readers are continuing to consume content, but their format is changing from access A to B. Hence, my feeling is that it is the peripheral people who had came in, who are dropping out, because the value that they were getting earlier because of some promotional activities are no longer available.
Satyajit Sen, CEO, India, ZenithOptimedia - April 12, 13
I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest Group
David Gould, Global Digital, Managing Director, Starcom MediaVest Group, Steve Simpson, Global Leader, Analytics, Starcom MediaVest Group - April 06, 13
India is far more complex, if you had to compare it with Europe. Yes, there are cultural differences in Europe as well but by and large the imagery is fairly consistent and homogenous; because the social stratification and education is such that you can have communication that works across the board. You regionalise it for bits and pieces and language, but you are not looking at the lowest common denominator when you are creating communication. So, India is complex from that point of view, which is why the extra science helps.
Chetan Sachdev, Regional Director, Craft Worldwide India - March 29, 13
Beyond Numbers: Analysis Updated every week
TV channel promotions in print up 7 pc during 2008: AdEx Analysis
sm
January 20
Overview of advertising by consumer durables on print in 2007: AdEx study
January 08
Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study
March 13
More such analysis
Snapshot of Non Aerated Soft Drink Advertising in Print during Jan – Dec ‘10
June 07
Aerated drink print ads drop 43 pc in 2010: AdEx Analysis
small
May 31
Snapshot of Corporate Image Advertising in Print during Jan – Dec ‘10
May 24
More such analysis
Home | About US | The Team | Contact US | In Press | Terms of Use | Advertise with us | Our Tour & Travel Operator | Articles | E-book | Press Releases | SMS Push | Site Map
Access exchange4media.com on your mobile www.exchange4media.mobi
 
This site is best viewed in Internet Explorer 6 & above at 1024 X 768 resolution.
Copyright © : 2010 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by