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News Media India - Newspaper, TV, Radio, Internet
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Media buying, Media planning are better served if you have updated information on the news media. Exclusive from the exchange4media is the latest news on Indian media- televison (TV), newspapers & radio.
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So, you need past information. You need it 'right now' and it's very important. We at exchange4media have archived every faction of the Indian media industry in a concise manner. Covered through in-depth stories, accurate impact analyses, special reports and a real time record of the key developments in the industry. It also includes perspectives of media experts, events, account movement and people movements.

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Read best perspectives in business. Dialogue with key media and marketing professionalz`
Recent Interviews Updated every week
The radio industry needs to ask itself the question as to why the listenership has declined. My point is that if you want to increase listenership in radio, you will have to increase the number of FM stations in the city. In our country, we need to create supply, because when you create supply, you also create demand as we are a starved economy. Hence, when you launch 20 more channels in Mumbai, then you will see that the 70 lakh reach that we see in Mumbai will go up to 150 lakh, but if you have only six private operators, from 70 lakh it will come down to 60 lakh. Therefore, I am not surprised at the decline in listenership. The industry should not appear worried about the decline in listenership. The fact is that we have to get our priorities right.
Prashant Panday, CEO, ENIL - March 05, 10
The year 2009 was tough for us, especially for the Mumbai branch, as we handle many financial and retail clients out of here, which were the two sectors that were mostly affected... But at the same time, we fortunately had some good business wins, and as a result the McCann Worldgroup India did really well... our unconventional advertising streams generated a lot... As far the growth target is concerned, we are cautiously optimistic. So, we are trying to grow as much as possible. But we know that it cannot be the way it was two and a half years back, where things were looking beautiful and good. We have to be careful, solid and serve our clients well.
Prasoon Joshi, Executive Chairman & Regional Executive Creative Director, McCann Worldgroup - February 19, 10
Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance.
Manish Vij, Co-Founder, Quasar - February 12, 10
The paradigms have changed, more is no longer merrier. Less has become more. There’s a new set of rules; earlier, it was ‘leave your mark on it’, now the winner is ‘the one that leaves no mark’. It’s the death of the metrosexual and the birth of the ecosexual. Progressive organisations have been quick to decipher the signals and have proactively started reporting their environmental and social performance along with their economic performance. This triple bottom-line reporting is termed as sustainability reporting and this new emerging communication is called sustainability communication.
Harsh Purohit, Executive Director, Cognito Advertising - February 05, 10
Mass media isn’t cost effective, but there are certain films for which you want to use outdoor more, but otherwise, it doesn’t pay off. Radio and online does well. We also have on-air spots on channels that have a similar target group. Most of the movie channels are not promoting their websites too much, but we are revamping our website and making it more interactive. The new website will be launched in the first week of February.
Sunder Aaron, Senior Vice President & Business Head, PIX - January 29, 10
One of the great things of working in India is that the competition here is good. In my opinion, some of the magazines that are being published now would not be there in two years’ time. I love competition – ‘Condé Nast Traveller’ would be helped by the fact that ‘Lonely Planet’ travel magazine is coming out from the BBC. ‘Lonely Planet’ is a backpacker’s magazine, so it is not the same readership as ‘Condé Nast Traveller’. But all those 18-20 year-old backpackers who swear by ‘Lonely Planet’, once they don’t need to walk around permanently with the backpack and are able to afford hotel rooms with locks, then they can start reading Traveller.
Nicholas Coleridge, Vice President, Condé Nast International - January 22, 10
Yes, we do get involved in pitches, but we are selective. However, we have never believed standing in the queue and pitching… We believe that we are consultants and need to be given that respect. People who don’t give us that respect, we don’t pitch for them. Hence, we are very selective. But again, there are certain categories where we would want to be a part of. So yes, as an agency, this is where we focus on pitches.
Joemon (Joe) Thaliath, COO, Interface Communication - January 15, 10
Beyond Numbers: Analysis Updated every week
TV channel promotions in print up 7 pc during 2008: AdEx Analysis January 20
Overview of advertising by consumer durables on print in 2007: AdEx study January 08
Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study March 13
More such analysis
Consumer durables advertising in print up 9 pc in 2009: AdEx Analysis March 09
Automobile advertising in print up 7% during 2009: AdEx Analysis March 02
FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis February 16
More such analysis
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