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Clients are now becoming quite brave in terms of the choices that they might take, but I think it is still a slightly risk averse bravery. Clients are not in a position where they can endlessly experiment, so they need to know that if they are being brave there is a strong likelihood that there is going to be some kind of success at the end of the day
Stephen Li, CEO APAC, MEC
- May 10, 13 |
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Digital has to be our focus area, under that digital space you have got everything – from saying how do I use the data that the digital world is generating to give me better insights, better accountability to help clients put together the data that they already have. The definition of digital is going to change as more of us migrate more of our online behaviour to tablets or handphones. I don’t know yet whether the advertising dollars are necessarily flowing in as quickly to follow our behaviour. But that has certainly been a challenge as an industry for the last 20 years.
Neil Stewart, CEO, Asia Pacific, Maxus
- May 03, 13 |
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If you are talking about digital or traditional, you are obsolete; today everything is holistic. When consumers are exposed to different messages, they don’t think ‘now I’m going to watch traditional’ and ‘now is my time to watch digital’. They just watch. They are just impacted. It is all about how to be efficient to reach the consumer and to influence the consumer.
Mauricio Sabogal, Global CEO, Brand Programming Network
- April 26, 13 |
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Brand aesthetics and the financial impact cannot live in isolation, what you will see is more focus on the brand being able to financially justify themselves. Design of the brand is the best way for it to truly distinguish itself, as long as the design of the brand is representative of the experience consumers expect to have with it.
Nick Foley, President, Southeast Asia & Pacific, Landor Associates
- April 20, 13 |
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The readers are heading towards a zone of content and zone of information not necessarily bound by traditional vehicles. Readers are continuing to consume content, but their format is changing from access A to B. Hence, my feeling is that it is the peripheral people who had came in, who are dropping out, because the value that they were getting earlier because of some promotional activities are no longer available.
Satyajit Sen, CEO, India, ZenithOptimedia
- April 12, 13 |
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I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest Group
David Gould, Global Digital, Managing Director, Starcom MediaVest Group, Steve Simpson, Global Leader, Analytics, Starcom MediaVest Group
- April 06, 13 |
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India is far more complex, if you had to compare it with Europe. Yes, there are cultural differences in Europe as well but by and large the imagery is fairly consistent and homogenous; because the social stratification and education is such that you can have communication that works across the board. You regionalise it for bits and pieces and language, but you are not looking at the lowest common denominator when you are creating communication. So, India is complex from that point of view, which is why the extra science helps.
Chetan Sachdev, Regional Director, Craft Worldwide India
- March 29, 13 |
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Analysis
