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News Media India - Newspaper, TV, Radio, Internet
Media about media

Media buying, Media planning are better served if you have updated information on the news media. Exclusive from the exchange4media is the latest news on Indian media- televison (TV), newspapers & radio.
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So, you need past information. You need it 'right now' and it's very important. We at exchange4media have archived every faction of the Indian media industry in a concise manner. Covered through in-depth stories, accurate impact analyses, special reports and a real time record of the key developments in the industry. It also includes perspectives of media experts, events, account movement and people movements.

The archives are available in chronological order, just choose the category, time period and click go. Happy hunting...
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Read best perspectives in business. Dialogue with key media and marketing professionalz`
Recent Interviews Updated every week
I don’t think recession is fun at all, far from it. I think they are very painful, I don’t think reducing headcount is fun. It can be described any way but that way. It is a difficult time. The prospects of the industry are strong because of different reasons -- globalisation, over capacity and shortage of human capital, internal communication, distribution importance for retailers, CSR, centralisation, rise of new types of country manager -- this is all good long-term stuff. But the short-term is very painful.
Sir Martin Sorrell, CEO, WPP - June 26, 09
During the start up, everyone jumps in everything. But now we have put together functional experts. We started putting structures. We identified areas and levels that we needed to build in, and in essence would strengthen the systems. You will see this pan out in the next few months, and each of the core functions would see people coming in different levels. The thought is that essentially it has to be a system-driven company. If you are talking a league, you cannot be driven by individual decisions, there has to be a system and process in place and people have follow tem with conviction.
Rajesh Kamat, CEO, Colors - June 19, 09
Scam ads have became a global phenomenon ever since they were promoted by a few creative directors many years ago. Small countries like Singapore led the charge towards scamming, thanks to some influential creative directors who were placed there. The justification for scam ads was that it pushes the envelope on creativity and keeps creative people happy. Advertising is perhaps the only art that encourages scam for recognition by the profession. You can't win an Oscar with a scam film. It has to be real.
Prabhakar Mundkur, Chief Executive Officer, PerceptH - June 12, 09
There is a need for quick information in sectors like business, finance or new products, where people will be relying more on the Internet. But there are magazines such as lifestyle or that have aspirational subjects, where people would want to go through the emotional experience of reading a magazine. In special interest or niche segment, the demand for print will still exist. However, even for the Internet, there will be a need to move to paid content, where one can access exclusive news.
Patrick J McGovern, Chairman of the Board, IDG - June 05, 09
As an industry, especially from an Indian perspective, agencies have always been underpaid for their true contribution. Ideas have been our only asset, and for ages, our short-sighted and self-obsessed agency heads have subsidised the cost of our valuable ideas in the fat media commissions that agencies made. Which was all very well till the media companies smelt the opportunity, re-engineered their lives, and scurried away with most of the money that was to be made. Leaving a whole school of gifted yet naïve advertising professionals (both servicing and creative) flopping on barren sands.
Prathap P Suthan, National Creative Director, Cheil Communications - May 29, 09
We are a drama critic – we are going to have good reviews and bad reviews and that is what people like about content. In Forbes US, hardly an issue goes by when we have not offended some company who is a customer but when you have strong audience, they will come back – CEOs change. I used to be involved in US politics, and I have been subject to some very hard, nasty stories, so when someone calls to complain about something we have written in either print or online, I tell them, I can feel your pain but life goes on, you will survive.
Steve Forbes, Chairman & CEO, Forbes Media LLC,Editor-in-Chief, Forbes - May 22, 09
The Indian advertising industry needs to acknowledge the role of execution and, therefore, needs to put in a lot of effort in that regard. I have noticed that as an industry in India we put in lesser effort on execution as compared to international agencies. Hence, this could be one of the reasons that India scores lower than normal in the international awards front.
Aniruddha Banerjee, President & COO, Publicis Ambience - May 15, 09
Beyond Numbers: Analysis Updated every week
TV channel promotions in print up 7 pc during 2008: AdEx Analysis January 20
Overview of advertising by consumer durables on print in 2007: AdEx study January 08
Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study March 13
More such analysis
Ice Cream category drops by 37 pc in Print during Jan-May 2009: AdEx Analysis: AdEx Analysis June 30
Travel & Tourism decreases by 38 pc in Jan-May 2009: AdEx Analysis June 23
Summer Cool de-grow in print by 19 pc during Jan-Apr ’09: AdEX Analysis June 16
More such analysis
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