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News Media India - Newspaper, TV, Radio, Internet
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Media buying, Media planning are better served if you have updated information on the news media. Exclusive from the exchange4media is the latest news on Indian media- televison (TV), newspapers & radio.
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So, you need past information. You need it 'right now' and it's very important. We at exchange4media have archived every faction of the Indian media industry in a concise manner. Covered through in-depth stories, accurate impact analyses, special reports and a real time record of the key developments in the industry. It also includes perspectives of media experts, events, account movement and people movements.

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Read best perspectives in business. Dialogue with key media and marketing professionalz`
Recent Interviews Updated every week
I think agencies should not fool around with clients. Everyone in the industry is talking about a GDP growth of 5.6 per cent or 5.7 per cent. If there is a crisis, then we all need to adjust to that – agencies as well as clients. Clients have a certain budget, and agencies need to understand that. Hence, there needs to be far better co-operation between clients and agencies to tide over slowdown periods.
Rahul Sarkar, COO, Goldmine Advertising - January 27, 12
Jyotsna Chauhan:While strategy is hygiene, Creative is our cutting edge product. In a highly competitive market today, it’s the creative which differentiates and sets the image of the brand and a brand is all about its image. Therefore, our impetus has always been on cutting edge creative – not the cutting edge creative that works on blank woods, but cutting edge work that builds value for brands both in terms of market share and mindshare. You can call us a mid-size agency with big size agency appetite, hunger and lust.
Rahul Gupta, Director & CEO,IBD India Pvt Ltd
Jyotsna Chauhan,
Chief Operating Officer,IBD India Pvt Ltd
 - January 20, 12
If your advertising makes your target to fantasise about life with your brand, there is a much bigger chance of him trying it out. Great advertising makes your target consumers ‘lust’ for your brand. In fact, I think great advertising is ‘brand-porn’… Great advertising is a lasting investment and not an expense. Great advertising makes the product more valuable that it tangibly is. By this I mean, thanks to great advertising consumers are willing to pay more for a product because they see more value in it.
Thomas Xavier, Chairman & National Creative Director, Orchard Advertising - January 12, 12
Our strategy is convergent with what is going on in the client world. I just saw the IBM study, which interviewed 1,700 CMOs, and found the two biggest issues for CMOs are geography and technology. What I always talk about at JWT is that on both those counts, we need to lead into all the changes going on with technology because everything is happening very fast, especially in communication. Secondly, our strength is geography. By that I mean, we are well established in the mature markets, but we have deep roots in the fast growing markets, much more than our competitors.
Bob Jeffrey, Chairman & CEO, JWT Worldwide - January 06, 12

Arvind Wable: The issue is that people see digital as a completely virtual world to connect with the consumer. I think the efficacy of the medium will become more visible and more meaningful if we connect digital with real, that is, connect digital with activation. We are trying to do exactly that through Aquila Experience and it has got tremendous traction from our clients. Aquila’s addition to strategic capability of Draftfcb Ulka is a force multiplier.


Arvind Wable, , Draftfcb Ulka - December 30, 11
With rapid economic growth and an increasing number of talented and influential business leaders, India has long been a strategic market for Financial Times. The launch of the Indian mobile applications are in line with FT’s global digital strategy and a key step for FT to further target the country’s top business community. Intersecting subscription offers with quality market content is what we give our rich reader base.
Rob Grimshaw, Managing Director, FT.com - December 23, 11
Our ambition and mission is to broad base the genre and ensure that every young Indian is tuning in to our channel. We look forward to having History leading and growing the genre progressively into an alternative to mainstream general entertainment channels. This is the general trend world over: factual entertainment channels actually compete with regular mainstream entertaining channels and we expect that to happen here as well.
Ajay Chacko, President, A+E Networks | TV18 JV - December 16, 11
Beyond Numbers: Analysis Updated every week
TV channel promotions in print up 7 pc during 2008: AdEx Analysis January 20
Overview of advertising by consumer durables on print in 2007: AdEx study January 08
Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study March 13
More such analysis
Snapshot of Non Aerated Soft Drink Advertising in Print during Jan – Dec ‘10 June 07
Aerated drink print ads drop 43 pc in 2010: AdEx Analysis May 31
Snapshot of Corporate Image Advertising in Print during Jan – Dec ‘10 May 24
More such analysis
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