OOH players look to tapping the Bandra Worli Sea Link innovatively
July 03, 09
The long-waited Bandra Worli Sea Link opened to traffic on July 1, 2009 and has been creating much news. For OOH players, the eight-laned Sea Link offers an uncluttered skyline. However, it needs to be kept in mind that since traffic will be zipping through at a fast pace, any OOH display needs to be innovative enough to catch the eye. exchange4media spoke to some OOH players on the outdoor opportunities offered by the bridge over Mumbai’s waters.
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Bureau of Energy Efficiency calls for creative pitch; ac size upwards of Rs 100 cr July 02, 09 Bureau of Energy Efficiency (BEE) is on the lookout for a creative partner has called for a pitch. The account size is pegged upwards of Rs 100 crore. Several leading creative agencies are reportedly taking part in the pitch. The agencies will be selected through a tender.
ASCI brings 38 ads under scanner; 2 ads withdrawn, 8 modified July 02, 09 The Advertising Standards Council of India (ASCI) has released its report for the period January-March 2009 on ads that were either withdrawn or modified. A total of 38 ads had been brought under the scanner, of which two ads have been withdrawn, while eight have been modified.
Genre Check: And it’s Zee TV’s turn to beat Colors & Star Plus now July 02, 09 The year has seen many important weeks in the Hindi general entertainment channels (GEC) genre, and week 26 proved to be one more. Zee TV has beaten Colors to take the No. 1 position even if by 0.8 rating points. This is the first time ever that Zee TV is on the No. 1 slot. Star Plus is the No. 3 player this week.
Guest Column Newsmanic: There’s a big hole in the TV-helped-the-terrorists theory July 03, 09 One story that news channels should have grabbed and played up was the investigative report of BBC’s Richard Watson on the Mumbai 26/11 attacks, says BV Rao. India’s news channels have unfairly been carrying the stigma of helping the terrorists in their mission. Watson pointed out that there was something elementarily wrong about the Government’s accusation.
DNA embarks on month-long celebrations on completion of 4 years July 02, 09 English daily DNA is completing four years this month, and the publication has decided to celebrate the milestone in style. DNA has embarked on month-long celebrations, beginning July 1, 2009. The publication has planned various activities for the rest of the month to engage its readers, clients and media agencies.
Idea walks the talk with a health proposition July 03, 09 Continuing with the ‘socially relevant’ elements in its ads, Idea Cellular’s latest TVC tackles the issue of health and fitness. Brand ambassador Abhishek Bachchan dons the role of a doctor, who advises people to walk as they talk on their cellphones so that they are truly ‘mobile’. However, this advice backfires on him… in a way.
Radio One relaunches in Mumbai promising ‘maximum music fataafat’ July 02, 09 Radio One has re-launched itself in Mumbai with the product promise of ‘maximum music fataafat’ and a tangible promise of minimum 13 songs every hour. The focus of the re-launch is to give the FM station a new vibrant musical face in Mumbai, especially the SEC AB 18-34 segment.
Maxus India adds Red Bull to its kitty; ac size Rs 15-20 cr July 02, 09 Following a multi-agency pitch, Maxus India’s Mumbai office has bagged the media mandate for Red Bull. This win comes close on the heels of the agency bagging Colors and Rediff.com media duties. Industry sources peg the Red Bull media business in the region of Rs 15-20 crore.
Brand Yatra: The two-minute revolution in the kitchen July 02, 09 Presenting a quickie solution to hungry kids’ ‘Mummy bhook lagi hai’ demand, Nestle’s Maggi has come a long way since its introduction in Indian kitchens 25 years ago. Along the way, the brand has come up with quite a few variants and has gone from its ‘Bas do minute’ promise to the ‘Taste bhi, health bhi’ peg. exchange4media traces the brand’s journey as it celebrates its Silver Jubilee.
