‘Leveraging assets and innovation is the way forward for print media’
March 11, 10
‘Unleashing the power of print: Kickstarting Advertising Revenues’ was the focal point of the day-long workshop conducted by INMA in Mumbai on March 10. The workshop saw industry biggies from both print and media agencies provide solutions to various issues facing the print industry.
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IDMA 2010: G2 Direct & Digital, Tata Tea, Anil Ambani, Shashi Tharoor among host of winners March 12, 10 The first ever Indian Digital Media Awards (IDMA), an initiative of the exchange4media Group, were given away at a glittering ceremony in Mumbai on March 11. G2 Direct & Digital was adjudged the ‘Digital Agency of the Year, while Tata Tea was declared ‘Best Digital Advertiser of the Year’. In all, 23 Awards were given away in various categories.
‘The Internet is not just a media, but a transaction as well’ March 12, 10 Digital experts like Arun Mehra of Zapak, Siddharth Rao of Webchutney, Tushar Vyas of Sure Waves, Sandeep Singh of Quasar, Sandip Tarkas of future Group and Microsoft India’s Neville Taraporevalla gave some interesting opinions on fixed based pricing model during a panel discussion on digital advertising at the Digital Media Conference 2010, held in Mumbai on March 11.
Traditional media will die, digital media will take over: Mahendra Swarup March 12, 10 Digital media is becoming a force to reckon with and shaking up traditional media like never before. Putting the spotlight on digital media, exchange4media organised the first ever Digital Media Conference in Mumbai on March 11. Delivering the keynote address, Smile Interactive’s Mahendra Swarup gave some key insights into where India stands today as far as digital media is concerned and the challenges and the road ahead.
OOH Media in strategic partnership with Mega Cabs March 11, 10 OOH Media India Pvt Ltd has announced an exclusive strategic partnership deal with 24-hour radio taxi service, Mega Cabs, wherein OOH Media will market advertising inventory for the latter’s fleet of 700-plus cabs pan India.
Genre Check: Top 3 Hindi GECs cross 300 GRPs; overall genre on a new high March 11, 10 Even if the week gone was an aberration for Hindi general entertainment channels, as far as genre performance is concerned, it signifies the positive direction that the genre has been in, in the last few months. At one point, Colors and Star crossing the 300-GRP mark made news. This week, Star Plus, which has beaten Colors second week in a row, Colors and Zee TV, all crossed the 300-GRP mark. The second tier channels have also thrown consistent robust numbers.
Ogilvy India lands up with the 2010 campaign for adidas India March 11, 10 Following a multi-agency pitch, adidas India has appointed Ogilvy India to work on its new campaign for 2010. With the upcoming ICC World Cup 2010, the sportswear manufacturer wants to create a buzz with the new campaign. Ogilvy India will be working on the current project for 2010. TBWA\India is the incumbent agency.
‘Indian marketers are bullish and are leveraging the potential of digital media’ March 12, 10 After an insightful keynote address by Smile Interactive’s Mahendra Swarup, Synovate India’s Paru Minocha took the stage to present the exchange4media-Synovate Digital Media Usage Study. This was followed by a presentation on mobile consumption trends by Kedar Sohoni of Informate.
Chetan Ahuja joins Media Direction as Media Director March 11, 10 Media Direction has brought on board Chetan Ahuja as Media Director. He will be working on brands such as Rasna and Seimens, among others. Les Margulis, President, RK Swamy Media Group/ Media Direction, has confirmed the appointment. Ahuja will be reporting to K Satyanarayana VP and Communications Officer, Media Direction.
1pointsize bags Odyssey India’s Editions stores business March 11, 10 Odyssey India, the company claimed to be behind India’s fastest growing leisure store chain, has assigned the creative duties for its new brand ‘Editions’ to Chennai-based ad agency 1pointsize. Editions sells luxury pens and a range of high-end writing instrument accessories. Odyssey India has set aside a marketing budget of Rs 80 lakh to Rs 1 crore over the next one year to promote Editions stores across the metros.
Smith & Jones Masala Noodles takes a cheeky dig at Maggi in new ad March 11, 10 Hardly had the row over the Rin and Tide died down, when comes another ad where a brand has dragged the name of its competitor, this time, a print ad. It is Smith & Jones, which has tongue-in-cheek incorporated the name of competitor Maggi in the ad for its Masala Noodles Tadka Maar Ke.
