How
are regional brands like Ghari Detergent, VI-John, Cremica, Emami, Rupa,
Catch, Mankind, Lava and Wagh Bakri taking the biggies head-on; and how's
their marketing strategy different. Pitch finds out.
As Yuzuru
Kato, chairman, Dentsu India Group, eases Rohit Ohri into the role of
executive chairman of India operations, Noor Fathima Warsia
talks to them to find out what is on their agenda. Dentsu Inc., Tokyo
is now focused on reviving its presence in India, after buying off the
26 per cent stake held by entrepreneur Sandeep Goyal and his wife Tanya.
Goyal had built the India arm from scratch and taken it to great heights.
When he quit, many of the founding team including Gullu Sen and Rajesh
Aggarwal quit too. The instability led to the exit of one of Dentsu’s
biggest clients, Aircel.
Swapan Seth’s book ‘This is All I Have to
Say’ cannot be reviewed the usual way... It simply deserves to have
excerpts quoted verbatim, says ad man Satbir Singh. A
handy little package, the book is a bit of a ready-reckoner, a DIY guide
to living. It’s pithy. You cannot point to a word and say, “Hey,
that wasn’t required.” Swapan distils life’s time-tested
nuggets of wisdom. He then looks at them through the lens of his own experience.
Think of it as wisdom that he’s test-driven himself and you can
then see where the easy familiarity comes from.
Amid intense deliberations and dilemmas, the distinguished Jury for the e4m News Broadcasting Awards, under the Chairmanship of Shekhar Gupta, finalised the names of the winners in various categories. The Jury panel met in Delhi on August 11, 2011 to deliberate on the entries. All eyes are now on August 27, 2011, when the winners will be felicitated at a glittering ceremony in Delhi at The LaLit.more...
Allied Blenders and Distillers has rolled out a new TVC for its flagship brand Officer’s Choice. The company has allocated upwards of Rs 15 crore as marketing spend of which 40 per cent will be for television, 20 per cent for OOH/ radio/ digital, while the balance 40 per cent is for BTL activities.more...
Embarking on the road to entrepreneurship, Ambika Sharma has started her own full service experiential marketing and communications agency – Pulp Strategy Communications. The agency will specialise in the B2C experiential marketing space, providing customised and measurable solutions to address specific brand marketing objectives via consumer connect modules.more...
After the launch of its new brand position – expressed by the word “Rise” – in January 2011, the Mahindra Group has announced the launch of a multi-media movement – ‘Spark the Rise’ – which seeks to inspire and empower people across India to shape their own future. The Group intends to invest Rs 120 crore over three years in activities related to building the new brand position.more...
McCain Foods, the Indian subsidiary of McCain Foods Canada, a producer of frozen French fries and potato specialty products, is launching its first ever TVC in India, which will go on air on August 14, 2011. Created by Leo Burnett, the campaign will showcase the ‘Delightfully Fresh’ positioning of McCain’s range of products with the tagline ‘Fresh Banega, Baat Banegi’.more...
PM Balakrishna, who has been Vice President, Allied Media till recently, has been elevated as Chief Operating Officer of the company. Balakrishna had joined Allied Media along with Shripad Kulkarni, CEO of the company, since its inception in April 2007.more...
MSN India has launched a new project – MSN She – to reach out to women and provide a discussion platform for women-related issues. The website looks to encourage active user involvement and engagement and highlight women’s issues.more...
Networking and skill developers’ platform, Gild, has received funding of $2.4 million led by Globespan Capital Partners. The website is looking to launch new features to help developers share and compare their skills.more...
The Times of India’s strategy for process improvement using Continuous Improvement Groups (CIGs) will be presented at the WAN-IFRA India 2011 Conference, which is being held in Chennai on September 6-8.more...
Gaana.com, the music website from Times Group, has launched an iPad version in HTML5. It is also looking to increase its reach to all Internet devices.more...
Prime Connect recently held the International Youth Cultural Festival, in association with Ferriswheel to nurture and enrich young minds from the cable and satellite industry in India. This joint effort has been appreciated by the Mayor of Mumbai, Shradha Jhadhav.more...
As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.more...
How
are regional brands like Ghari Detergent, VI-John, Cremica, Emami, Rupa,
Catch, Mankind, Lava and Wagh Bakri taking the biggies head-on; and how's
their marketing strategy different. Pitch finds out. 
