| Overview of advertising by consumer durables on print in 2007: AdEx study |
January 08, 08 |
Consumer durables saw a drop of 2 per cent in print ad volumes during 2007 as compared to the previous year. High advertising was witnessed during Diwali across both 2006 and 2007. Television Sets drove the advertising for consumer durables during 2007, while LG Electronics led advertising on print for this segment. Consumer durables advertising was dominant in general interest newspapers, and news and current affairs magazines.more.. |
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| Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study |
March 13, 07 |
There was a 10 per cent rise in ad volumes of the Automobile sector in print in 2006 as compared to the previous year. Most of the ad volumes of the Automobile sector belonged to publications from the South zone. Maruti Udyog led the Automobile sector advertising closely followed by Bajaj Auto and Tata Motors in print in 2006.more.. |
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| Advertising trend in Business magazines during Jan-Oct 2006: AdEx study |
November 28, 06 |
There was a 19 percent rise in ad volumes in Business magazines in Jan-Oct ’06 over Jan-Oct ’05. Nearly 70 percent share of advertising went to fortnightly business magazines, with Banking, Finance & Investment sectors contributing the highest share. HP, Ramdeo Media and Microsoft topped list of advertisers in Business magazines.
more.. |
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| Analysis of Advertising in Women’s magazines during Jan-Sept 2006 |
November 22, 06 |
The women’s magazines genre saw a 31% rise in ad volumes in Jan-Sept ’06 over Jan-Sept ’05. Women’s Monthlies garnered 54% share of ad volumes in Jan-Sept ’06, with English language magazines having the highest share. Independent Retailers topped category advertising in women’s magazines while HLL and L’Oreal topped the list of advertisers.more.. |
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| Biscuits advertising spends grew 62% in 2005 compared to 2004: AdEx study |
January 17, 06 |
The biscuits category witnessed a substantial increase in print advertising in 2005. The largest spender among biscuit brands was Priya Gold Biscuits. Interestingly, only 8 per cent of the overall print ad spend went to children’s publications.more.. |
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| Entertainment Zones advertising spends grew 55 pc in Jan-Nov 2005-AdEx analysis |
January 10, 06 |
Till November 2005 advertising spends by Entertainment Zones had grown by 55 per cent. While magazines saw a paltry 3 per cent advertising, newspapers got the maximum attention. PVR Cinemas, which recently launched its latest multiplex in Noida, advertised the most in Print during January-November 2005.more.. |
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| Shopping Malls advertising rose 44% during Jan-Nov ’05 |
January 03, 06 |
Till November 2005, there was a 44 per cent rise in print advertising by shopping malls. Shopping malls used newspapers as the primary medium for advertising. The biggest spender was Big Bazar.more.. |
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| © exchange4media
2007 |
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Disclaimer
All analysis carried out by exchange4media is based on databases sourced from third parties like TAM (an AC Nielsen-IMRB joint venture) IRS, NRS and other credible sources. exchange4media doesn’t claim any responsibility for the authenticity of these databases. Each analysis / article carries data and is relevant to the time period mentioned there. The analysis/articles in some cases may not be relevant in the current scenario, and have been published on the site as historical data and for reference only.
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