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TV channel promotions in print up 7 pc during 2008: AdEx Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Overview of advertising by consumer durables on print in 2007: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online	January 08, 08
Consumer durables saw a drop of 2 per cent in print ad volumes during 2007 as compared to the previous year. High advertising was witnessed during Diwali across both 2006 and 2007. Television Sets drove the advertising for consumer durables during 2007, while LG Electronics led advertising on print for this segment. Consumer durables advertising was dominant in general interest newspapers, and news and current affairs magazines. Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Advertising trend in Business magazines during Jan-Oct 2006: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Analysis of Advertising in Women’s magazines during Jan-Sept 2006 Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Biscuits advertising spends grew 62% in 2005 compared to 2004: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online	January 17, 06
The biscuits category witnessed a substantial increase in print advertising in 2005. The largest spender among biscuit brands was Priya Gold Biscuits. Interestingly, only 8 per cent of the overall print ad spend went to children’s publications. Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Entertainment Zones advertising spends grew 55 pc in Jan-Nov 2005-AdEx analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	January 10, 06
Till November 2005 advertising spends by Entertainment Zones had grown by 55 per cent. While magazines saw a paltry 3 per cent advertising, newspapers got the maximum attention. PVR Cinemas, which recently launched its latest multiplex in Noida, advertised the most in Print during January-November 2005. Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online more..

Shopping Malls advertising rose 44% during Jan-Nov ’05 Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance ">Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance">Cold Cream advertising dipped by 14% during Jan-Sept ’05 Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance">Mineral Water advertising grew 20% in H1 2005: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance">IT sector advertising on Television clocks 237% rise in 2004: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online	February 22, 05

Average ad Durations on the rise again: AdEx study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advanc">Radio Medium - Spiralling popularity, growth in time spent: An IRS '03-04 & ILT '04 analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	July 27, 04

Online advertising is set to hit big time, finds the exchange4media-iZone-Pitch-TNS Survey on Internet Advertising in India-2003-04. Apply here payday advance no credit check online Apply here p	June 29, 04

Lifestyle Categories and International Advertisers Top Advertising on Women's Magazines: An AdEx India Analysis Apply here payday advance no credit check online Apply here payday advance no cred	December 30, 03

Review of TV Spends in 2003 - 3rd Quarter, at the onset of the Festive Season-An analysis by Adex India Apply here payday advance no credit check online Apply here payday advance no credit check	October 24, 03

A handful of companies hold the key to TV ad revenues - A TAM ADEX report Apply here payday advance no credit check online Apply here payday advance no credit check online	October 10, 03

Onam brings in the moolah for Malayalam TV channels - A TAM AdEx Analysis for Onam 2003 Apply here payday advance no credit check online Apply here payday advance no credit check online	October 03, 03

Two Wheeler Advertising in Press-Motorcycles Run The Show !: TAM AdEx Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	September 26, 03

Coaching Centre Advertising hots up during summers-the start of fresh Academic Years: TAM AdEx Analysis Apply here payday advance no credit check online Apply here payday advance no credit check	September 19, 03

Single program promotions account for maximum promo duration time - TAM Adex Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online <	September 16, 03

Online Lotteries emerge as a vibrant new Segment in Lotteries market: TAM Adex Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	September 09, 03

July sees reemergence of FMCG domination on Television - TAM Media Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday adva">HLL rules in C&S homes with 8 of the Top 10 most visible brands – A study from TAM Media Research Apply here payday advance no credit check online Apply here payday advance no credit check o	August 18, 03

Serials fetch big revenues for Mass channels; action-thrillers loosing sheen-TAM Media Analysis Apply here payday advance no credit check online Apply here payday advance no credit check onl	August 11, 03

Viewers prefer Serials the most—a TAM Media research analysis on changing viewership preferences Apply here payday advance no credit check online Apply here payday advance no credit check on	July 31, 03

Promoting programs in Press gains momentum : TAM S-Group Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advanc">Trendz dazzles FTV. Fashion and Lifestyle genre finds more takers in Calcutta - exchange4media analysis Apply here payday advance no credit check online Apply here payday advance no credit check	July 15, 03

What's Prime time on Hindi News Channels? Morning! - An exchange4media Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	July 04, 03

Kolkata and W Bengal: A case of varied interests and viewership – TAM New Market Update Apply here payday advance no credit check online Apply here payday advance no credit check online	June 23, 03

CAS: Is anyone listening to the viewer? - A Research by Starcom Worldwide and Hansa Research Group Apply here payday advance no credit check online Apply here payday advance no credit check	June 13, 03

Battle for the No 2 slot. Zee & Sony lock horns Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance">Summer Months change Top TV Brand line-ups - A joint effort by TAM Viewership & TAM ADEX Apply here payday advance no credit check online Apply here payday advance no credit check online	May 16, 03

Star News and Sahara Samay National give Aaj Tak and Zee News a run for their money: An exchange4media Analysis Apply here payday advance no credit check online Apply here payday advance no cred	May 02, 03

Terrestrial & Satellite Regional Stations show diverse trends in Q1' 2003 Apply here payday advance no credit check online Apply here payday advance no credit check online	April 25, 03

'To bacco' or not 'to-bacco'! Will Rs.2 Billion of advertising revenues go up in 'smoke'? Apply here payday advance no credit check online Apply here payday advance no credit check online	April 17, 03

World Cup Cricket 2003 – A comprehensive media analysis by Initiative Media Apply here payday advance no credit check online Apply here payday advance no credit check online	April 11, 03

Regional Language Stations & Hindi Movie Channels the hardest hit during the Cricket World Cup - TAM Peoplemeter + ADEX Study Apply here payday advance no credit check online Apply here payday a	April 04, 03

Mobile and telecom companies emerge second only to soft drinks in TVCs in volumes - World Cup Apply here payday advance no credit check online Apply here payday advance no credit check onlin	April 01, 03

Presentation Backdrop a key tool for brand exposure-World Cup Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advan">Radio Stations advertising on TV & Press - A Virtual Reality! - TAM ADEX Apply here payday advance no credit check online Apply here payday advance no credit check online	March 21, 03

World Cup 2003 - A sneak preview of the performance of the first weeks of the tournament: Initiative Media Study Apply here payday advance no credit check online Apply here payday advance no cre	March 07, 03

Insights on World Cup Cricket 1999 Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance">DD-Regional Language Stations exhibit amazingly different trends amongst each other Apply here payday advance no credit check online Apply here payday advance no credit check online	January 31, 03

Colgate Dental Cream is the most visible brand on TV in December' 2002 - A joint effort by TAM Viewership & TAM ADEX Apply here payday advance no credit check online Apply here payday advance no	January 17, 03

Promo Power: TV Channels burn huge inventory on programme promos Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">DD's Regional Channels bounce back. Post growth in Revenue-Share. New TAM-ADEX Analysis. Apply here payday advance no credit check online Apply here payday advance no credit check online	December 20, 02

Do we buy into the World Cup Cricket 2003 or not? :An Initiative Media Analysis Apply here payday advance no credit check online Apply here payday advance no credit check online	December 13, 02

Understanding the Kids During Summer Vacation: A study by OMS Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">India Vs West Indies Test Cricket : DD, ESS share the audience Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">Blood on the streets: Gory pictures arrest viewer's interest Uninterrupted 4 hr Live telecast of military operations in Kashmir and terrorist siege at Akshardham Temple in Gandhinagar records unprecedented viewership. Apply here payday advance no credit check online Apply here payday advance">NDTV's Projit Chakraborti, shares his media model presented at ARF, New York last week Apply here payday advance no credit check online Apply here payday advance no credit check online	October 14, 02

Want to know the power of on-ground signage, and other ‘non-TVC’ exposure on sporting events? Latest TAM study has some surprises Apply here payday advance no credit check online Apply here payd	October 11, 02

Cricket on Max: Hitting for ‘non-core’ audiences. Are they scoring, just yet? Apply here payday advance no credit check online Apply here payday advance no credit check online <	October 04, 02

New Season on Television, but same old story - even the KBC reruns are right on top! Apply here payday advance no credit check online Apply here payday advance no credit check online	September 20, 02

Ad Tariffs by Product categories: Opening a Pandora box? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no">What is your product category and when do you advertise? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cr">Understanding media habits of Indian youth better: An OMS Media Study Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">Afternoon daypart delivers big numbers amongst Women, Youth in non-metro Apply here payday advance no credit check online Apply here payday advance no credit check online	August 23, 02

Rising popularity of News and Music channels is altering viewership patterns Apply here payday advance no credit check online Apply here payday advance no credit check online	August 16, 02

Action heats up in Tamil Nadu Television market. Will Big Brother continue to dominate? Apply here payday advance no credit check online Apply here payday advance no credit check online	August 02, 02

Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching. Apply here payday advance no credit check online Apply here	July 26, 02

Cinema scores high on 'likeablity', 'attention' and 'identifying the medium' with TG themselves: An Initiative Media Study Apply here payday advance no credit check online Apply here payday adva	July 19, 02

Only long term association with a cricket property works: A LODESTAR Media Study Apply here payday advance no credit check online Apply here payday advance no credit check online	July 12, 02

Special Interest channels: Are they a threat to the General entertainment channels? Apply here payday advance no credit check online Apply here payday advance no credit check online	July 05, 02

Beauty Pageants: Where is the audience moving and how are the advertisers reacting? Apply here payday advance no credit check online Apply here payday advance no credit check online	June 28, 02

Weekend TV: The next bastion? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">Scorecard: Test Cricket, and Star Sports, have impressive outing. Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cred">‘Premium’ Music Concerts: Anybody watching? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cre">Two wheeler companies ride the sales growth, TV advertising up this year Apply here payday advance no credit check online Apply here payday advance no credit check online	May 24, 02

Celebrities and cricket rule the roost; Car advertising shifts gears Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">English Movie Channels- Does Loyalty Drive Them? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">Music Channels: Intense competition leads to fragmentation of the audience pie Apply here payday advance no credit check online Apply here payday advance no credit check online	May 03, 02

Non fiction channels; Discovery and NGC trying to find their place under the sun Apply here payday advance no credit check online Apply here payday advance no credit check online	April 26, 02

'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers Apply here payday advance no credit check online Apply here payday advance no credit check	April 19, 02

No 'kidding' this; Planning for a kids brand but where are the kids? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no c">Jeena Isi ka...makes a good opening; Do ratings indicate good times ahead? Apply here payday advance no credit check online Apply here payday advance no credit check online	April 03, 02

[V] Popstars props up Star Plus; Hooks youth Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credi">Simply south; the winds of change are blowing Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cr">Afternoon time: How important is it to your plan? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit ch">Filmfare Awards score with Youth Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no c">Sunday is indeed a holyday; Channels slot mythologicals. Who is watching them? Apply here payday advance no credit check online Apply here payday advance no credit check online	February 26, 02

And now a twist; 'Kkusum' and 'Kkutumb' calling - 9 baj gaye kya! Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cre">Ad Breaks - Is the audience watching your ads? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance n">Movies on Weekend: The next flash point? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no ">Top events generate high viewership. FMCGs dominate Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no c">Cricket - Who is riding it? Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday a">Attack on the parliament – News channels have a field day Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no cred">Mike Denness lands Indian advertisers in a spot Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no c">English Channels: Capturing the audience imagination Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no c">Zee's 'Aap Jo Bolen…' fails to take-off: TAM interprets the low viewership Apply here payday advance no credit check online Apply here payday advance no credit check online	September 29, 01

Peoplemeter Household Panel leak "The Truth about TAM Peoplemeter System" - TAM Presentation Apply here payday advance no credit check online Apply here payday advance no credit check onl	September 26, 01

'America Under Attack': News Channels find yet another viewership driver. Apply here payday advance no credit check online Apply here payday advance no credit check online	September 24, 01

Beyond the hype: Understanding the process of viewership estimation by 'Peoplemeter' system Apply here payday advance no credit check online Apply here payday advance no credit check online<	September 07, 01

TAM & INTAM Household Panel confidentiality put to question. Research agencies initiate measures to restore faith. Apply here payday advance no credit check online Apply here payday advance no c	September 05, 01

News Channels deliver 'sticky' audiences. Zee News, the biggest gainer. Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check online Apply here payday advance no credit check onlin"> Apply here payday advance no credit check online Apply here payday advance no credit check online	January 01, 00

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© exchange4media 2007

Disclaimer All analysis carried out by exchange4media is based on databases sourced from third parties like TAM (an AC Nielsen-IMRB joint venture) IRS, NRS and other credible sources. exchange4media doesn’t claim any responsibility for the authenticity of these databases. Each analysis / article carries data and is relevant to the time period mentioned there. The analysis/articles in some cases may not be relevant in the current scenario, and have been published on the site as historical data and for reference only.


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