Ice Cream category has seen de-growth of 37 per cent in its print ad volumes during Jan-May ’09 compared to same period in 2008. GCMMF and Vadilal Enterprises Ltd are the top two advertisers who together accounted for 61 per cent share for Ice Cream category’s Print ad pie during Jan-May 2009. A high share of Ice Creams advertising was seen in non metro newspapers during Jan-May’09. Also, 34 per cent of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09. more..

The Print advertising of Travel & Tourism sector has decreased by 38 per cent during Jan-May ’09 compared to same period in 2008. It was also seen that there was a high share of advertising by the ‘Private/International’ advertisers of Travel & Tourism sector in Print during Jan-May '09. ‘Cox & Kings India Ltd’ was the top advertiser of Travel & Tourism sector in Print during Jan-May ’09. ‘International Yoga Festival 09’, the brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09. Also, metro newspapers contributed for 54 per cent share of overall Travel & Tourism sector advertising in Newspapers. more..

The Summer Cool categories have de-grown by 19 per cent in print during the Jan-Apr '09 period when compared to the same period in Jan-Apr '08. There was a higher share of advertising under ‘Air Conditioners’ categories in print during Jan-Apr '09. ‘LG Electronics India Ltd’ topped the list of advertiser of Summer Cool categories and ‘Hitachi Ace Follow Me’ was the most advertised new brand under Summer Cool categories in Print during Jan-Apr ’09. more..

Confectionaries sector advertising in print saw a growth of 107 per cent during January-April 2009 as compared to same period in 2008. ‘Chocolates’ category led in print advertising during this period, with Cadburys India Ltd accounting for 49 per cent of confectionaries sector print ad pie. more..

Airline sector advertising in print dipped 17 per cent during January-April 2009, as compared to January-April 2008. International airlines contributed a high share of airline sector advertising in print during this period, witnessing a 23 per cent growth in print ad volumes. On the other hand, print ad volumes of domestic airlines fell by 70 per cent. more..

Print ad volumes of the services’ sector observed a de-growth of 17 per cent during January-March 2009 over January-March 2008. Education sector advertising in print rose 13 per cent during January-March 2009. On the other hand, print advertising of the banking/ finance/ investment sector dropped 28 per cent during Q1 of 2009. more..

Print ad volumes decreased by 3 per cent during January-March 2009, compared to January-March 2008. Education was the top sector in print advertising, closely followed by services sector during Q1 2009. SBI was the number one advertiser in print during this period. more..

• Telecommunication services leads in telecom sector advertising in print during Q1 2009: AdEx Analysis

• Banking & financial services advertising in print up 6 pc in FY09: AdEx Analysis

• Insurance sector advertising in print up 3 pc in FY09: AdEx Analysis

• Financial sector advertising in print sees maximum growth in FY07-08: AdEx Analysis

• Print sees 10-fold rise in number of brands advertised: AdEx Analysis

• Print ad volumes rose 2.2 times during 2008 compared to 1999: AdEx Analysis

• Freshness segment of toilet soaps saw maximum advertising in print in 2008: AdEx Analysis

• 15 pc growth in innovative print ad layouts during 2008: AdEx Analysis

• Shampoos/ conditioners advertising in newspapers jump 75 pc in 2008 – AdEx Analysis

• Passenger vehicles advertising in print up 32 pc in 2008: AdEx Analysis

• Motorcycles rule two-wheelers category advertising in print during 2008: AdEx Analysis

• Personal care advertising in print up 13 pc in 2008: AdEx Analysis

• Automobile sector advertising in print dips 13 pc in 2008: AdEx Analysis

• Consumer durables advertising in print drops 21 pc in 2008: AdEx Analysis

• Food & Beverages advertising in print down 11 pc in 2008: AdEx Analysis

• FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

• TV channel promotions in print up 7 pc during 2008: AdEx Analysis

• Print advertising up 21 per cent in 2008 – AdEx Analysis

• Number of advertisers & brands go up in 2008 – AdEx Analysis

• Hewlett Packard top IT advertiser in print during Jan-Nov 2008 – AdEx Analysis

• Skin care advertising in print grows 5 pc in Jan-Oct 2008: AdEx Analysis

• Instant foods advertising in print drops 39 pc during Jan-Oct 2008: AdEx Analysis

• Radio and TV channels promotion in print show growth during Jan-Oct ’08: AdEx Analysis

• High share of print advertising for independent retailers during Jan-Oct ’08: AdEx Analysis

• OTC sector advertising in print up 22 pc during Jan-Sep ’08 – AdEx Analysis

• Magazine ad volumes up 7 pc during Apr '07-Mar '08: AdEx Analysis

• Radio promotion in print jumps 63 pc during Jan-Sep 2008: AdEx Analysis

• Print advertising growth up 6 pc during January-September 2008: AdEx Analysis

• Real estate advertising in print up 9 pc in Jan-Aug 2008: AdEx Analysis

• BSNL, Nokia top telecom sector advertisers in print in Jan-Aug ’08 – AdEx Analysis

• Internet portals advertising in print jumps 89 pc in Jan-Jul 2008: AdEx Analysis

• Shampoos/ conditioners advertising in print jump 61 pc in Jan-Jul 2008 – AdEx Analysis

• Innovative ad layouts in print jump 32 pc in H1 2008: AdEx Analysis

• Passenger vehicles print ads up 12 pc during January-July 2008: AdEx Analysis

• Consumer durables advertising in print drops 20 pc in H1 2008 – AdEx Analysis

• Biscuits advertising in print grows 6 pc in H1 2008 – AdEx Analysis

• Oral hygiene advertising in print drops 38 pc in H1 2008 – AdEx Analysis

• Mobile phone advertising in print drops 45 pc in H1 2008 – AdEx Analysis

• Two-wheeler advertising in print drops 30 pc in H1 2008 – AdEx Analysis

• TV channel promotion in print jump 29 pc in Jan-June 2008 – AdEx Analysis

• Print ad volumes up 5 pc during first half of 2008 – AdEx Analysis

• Soaps advertising in print dips 5 pc during January-May 2008 – AdEx Analysis

• Cellphone services advertising in print drops 25 pc during Jan-May ’08 – AdEx Analysis

• Domestic airlines advertising in print drop 36 pc in Jan-May 2008 – AdEx Analysis

• Print advertising of education sector up 14 pc during Jan-May '08 – AdEx Analysis

• Air conditioners advertising in print up 11 pc in January-April 2008: AdEx Analysis

• Ice creams advertising on print up by 58 pc in Jan-Apr 2008 : AdEx Analysis

• Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

• Summer cool categories in print advertising dip 25 pc during Jan-Apr ’08 – AdEx Analysis

• Hair care ads in print jump 48 pc in first quarter of 2008 – AdEx Analysis

• Skin care ad in print up 14 pc during Q1 of 2008 : AdEx study

• Snapshot on Print Advertising in Q1 2008 - Part 2: AdEx study

• Print ad volumes up by 5 pc during first quarter of 2008: AdEx Analysis

• Financial industry’s advertising in print up 10pc in FY08: AdEx Analysis

• Travel & Tourism sector advertising in print dips by 11 pc during 2007: AdEx Analysis

• Innovative ad layouts in print increase by 3 pc in 2007: AdEx Analysis

• Services Sector advertising trends in Print during 2007: AdEx Analysis

• Personal care industry advertising in Print peaks in 2007 with 12 per cent growth

• Retail sector advertising in Print up 4 pc in 2007

• Print advertising of IT sector dip of 6 pc during 2007

• Boom in real estate reflect in rise in properties/real estate advertising in print

• Airline advertising in print take flight in 2007

• Telecom sector advertising in print up 15 pc in 2007

• High advertising in General Interest Newspapers & Women’s magazines during 2007

• Print ad volumes up 3 per cent in 2007; Maruti Suzuki No. 1 advertiser in print in 2007

• Automobile advertising dips 12 per cent in print during 2007

• Snapshot on Life Insurance advertising in Print in 2007: AdEx study

• Overview of advertising on print by F&B sector in 2007: AdEx study

• Overview of advertising by consumer durables on print in 2007: AdEx study

• Facts and figures of print advertising in Jan-Nov 2007: AdEx study

• Overview of chocolate advertising on print in Jan-Nov 2007: AdEx study

• Overview of advertising on vernacular publications in Jan-Oct 2007: AdEx study

• Overview of mobile phone advertising on print for Jan-Oct 2007: AdEx study

• Overview of advertising on magazines in Jan-Sept 2007: AdEx study

• Snapshot of OTC advertising in Print during Jan-Sept ’07: AdEx analysis

• Snapshot of ‘Loans’ advertising in Print during Jan-Sept 2007: AdEx analysis

• Overview of print advertising for sales promotion during Jan-Aug 2007: AdEx study

• Print promotion of radio channels jump 104 pc during January-September 2007

• Snapshot of Print Advertising during Jan-Sept 2007 – Part 1: AdEx analysis

• Snapshot of Print Advertising by ‘Instant Foods/Meals’ during Jan-Aug 2007: AdEx analysis

• Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis

• Overview of print advertising by Internet websites during Jan-Aug 2007: AdEx study

• Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

• Overview of print advertising by automobile industry for Jan-Aug 2007: AdEx study

• Snapshot on IT industry Advertising in Print in H1 ‘07

• Personal Care advertising in print up 2 per cent in H1 2007: AdEx study

• Overview of print advertising by consumer durables in first half of 2007: AdEx study

• Advertising by Telecom Industry in Print in H1 of 2007: AdEx study

• Advertising by Food & Beverages Industry in Print in H1 2007:AdEx study

• Social Advertisements show a 17 pc dip in ad volumes in print during H1’07: AdEx

• Overview of advertising by Real Estate Firms on Print in H1: AdEx study

• Overview of TV channel promotions on Print in H1 2007: AdEx study

• Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

• Overview of advertising by Retail Sector in Print: AdEx study

• Overview of advertising by Education Sector in Print: AdEx study

• Overview of advertising by Tourism Industry on Print: AdEx study

• Overview of advertising in Home Appliances sector in Print: AdEx study

• Trends in FMCG sector advertising in Print: AdEx study

• Snapshot of TV and Radio Channel promotions in Print: AdEx analysis

• Trends in advertising of Summer Cool categories in Print: AdEx study

• Analysis of Mobile Phones advertising in Print: AdEx study

• A glimpse of Print Innovative ad-layouts used in 2006: AdEx Study

• Snapshot of Print advertising trends in Q1 2007: AdEx study

• Trends in Hair Care products advertising in Print in 2006: AdEx study

• Skin Care products advertising in Print in 2006

• Trends in domestic airlines advertising in print in 2006: AdEx study

• Trends in Banking sector advertising in Print in 2006: AdEx study

• Trends in Banking/Finance/Investment sector advertising in Print in 2006: AdEx study

• Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study

• Trends in IT Sector advertising in Print in 2006: AdEx study

• Trends in Telecom sector advertising in Print in 2006:AdEx study

• Real Estate advertising trends in Print in 2006: AdEx study

• Ad volumes of soft drinks in print grew 2.1 times in 2006: AdEx study

• Trends in Beauty Products advertising in Print in 2006: AdEx study

• Personal Care/Hygiene advertising in Print in 2006: AdEx study

• Consumer Durables advertising in Print in 2006: AdEx study

• Food & Beverages advertising in Print in 2006: AdEx study

• Print Ad Inventory in 2006* (Part 2): AdEx study

• Print Advertising Inventory in 2006: AdEx study

• Social advertisements in print grew 33 per cent during Jan-Nov 2006

• Analysis of Corporate Advertising in Print during Jan-Oct 2006: AdEx study

• Print advertising in Personal Healthcare sector during Jan-Oct 2006: AdEx study

• Analysis of Print Advertising in the IT Sector during Jan-Oct 2006

• Advertising trend in Business magazines during Jan-Oct 2006: AdEx study

• Analysis of Advertising in Women’s magazines during Jan-Sept 2006

• Analysis of Property/Real Estate advertising in Print in Jan-Sept 2006: AdEx study

• Analysis of Automobile advertising in Print during Jan-Sept 2006: AdEx study

• Analysis of Hair Care advertising in Print during Jan-Aug 2006: AdEx study

• Skin Care advertising trend in Print during Jan-Aug 2006: AdEx study

• Advertising analysis of Public Sector Banks in Print during Jan-Aug 2006: AdEx study

• Print advertising trends in Main Issue Vs Supplements during Jan-Aug 2006: AdEx study

• Mobile phones advertising in Print during Jan-Aug 2006: AdEx study

• Domestic Airlines Advertising in Print during 1st half of 2006: AdEx study

• Food & Beverages Advertising in Print in 1st half of 2006: AdEx study

• Internet Portals Advertising in Print during 1st half of 2006: AdEx study

• Retail Advertising in Print medium in 1st half of 2006 – Part 2: AdEx study

• Retail Advertising in Print medium in 1st half of 2006 -Part-1: AdEx study

• Magazine ad volume up 26 pc in H1 2006, newspaper up 18 pc – AdEx study

• Advertising trend in Print medium in H1 2006 – Part 1: AdEx study

• Regional magazines advertising up 7 pc during Jan-June 2006 : AdEx study

• Advertising trends in Regional Publications during Jan-June 2006 – Part 1: AdEx study

• Trends in Sales Promotions used in Print advertising in Jan-June 2006: AdEx study

• Trends in Sales Promotions used in Print advertising in 2005 : AdEx study

• Advertising trend in Sports Magazines during 2005: AdEx study

• Airlines category advertising trend in Print medium in 2005

• Advertising trend in Print medium in Q1 of 2006 – Part 2: AdEx study

• Advertising trend in Print media in 1st Quarter of 2006: AdEx study

• ‘Ready-to-eat’ advertising grew 12% in ‘05; three brands launched in ’06: AdEx study

• Air-conditioners advertising in Print medium in 2005: AdEx study

• Baby Care product advertising in Print media in 2005: AdEx study

• Print advertising of ice-cream category continued to dip since 2004: AdEx study

• Advertising trends of brands with high summer seasonality in Print: AdEx study

• Horlicks Lite used the most print innovations in F&B group in ‘05: AdEx study

• LG Electronics was top spender in consumer durables advertising in Print in 2005: AdEx study

• An overview of Print advertising of Aerated Soft Drinks in 2005: AdEx study

• FMCG sector’s print advertising trends in 2005: AdEx study

• Analgesic advertising spends in Print increased 1.4 times in 2005: AdEx study

• A study on print innovations in magazines in 2005: AdEx analysis

• Business Magazine genre registers steady growth over the last 5 years: AdEx study

• Magazine advertising spends grew at a steady pace of 15% in 2005: AdEx study

• Commercial Vehicles advertising spends in Print rose by 67% in 2005 : AdEx study

• Cars/Jeeps ad spends rise steadily in Print by 2% in 2005: AdEx study

• Two-wheelers ad spends in Print plummeted by 14% in 2005: AdEx study

• Mutual Funds advertising spends in Print show 68% rise in 2005:AdEx study

• Just 7% rise in Chocolates advertising spends in Print in 2005: AdEx study

• Wafers/Chips category witnessed 15 % growth in Print ads in 2005: AdEx study

• Biscuits advertising spends grew 62% in 2005 compared to 2004: AdEx study

• Entertainment Zones advertising spends grew 55 pc in Jan-Nov 2005-AdEx analysis

• Shopping Malls advertising rose 44% during Jan-Nov ’05

• Print Advertising Inventory in 2006: AdEx study

• Knitting Wool advertising in Print drops 23% during Jan-Nov 2005: AdEx analysis

• 11% dip in Washing Machine ad spends in Print in 1st three Qs of 2005: AdEx study

• Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study

• Milk beverages print advertising dips 50 pc during Jan-Sept ’2005 over last year: AdEx Study

• Instant mix advertising spends in print rose a mere 4 pc in Q1 of 2005: AdEx study

• Readymade Garments ad spends rise 23% in Print medium in 1st three quarters of 2005: AdEx study

• Coffee advertising spends in Print media doubled during Jan-Sept ’05: AdEx study

• Cold Cream advertising dipped by 14% during Jan-Sept ’05

• Mineral Water advertising grew 20% in H1 2005: AdEx study

• Landline phone service advertising in Print medium up 72% in H1 of 2005: AdEx Study

• Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study

• Property/Real Estate advertising registers 46% rise during H1 2005: AdEx study

• Branded Jewellery advertising in Print medium grew by 66% in H1 2005

• Watches advertising in Print rises 7% in H1 2005 compared to H1 2004: AdEx study

• Hair Oils advertising in Print medium rises 32% in H1 2005: AdEx study

• Pharma Sector Advertising in Print medium rises 21% in H1 2005

• Clock advertising in Print medium rises 48% in H1 2005 compared to H1 2004: AdEx study

• Lighting Products Advertising in Print rises three-fold in H1 2005: AdEx study

• Water Purifiers/Filters Advertising in Print medium rises 6% in H1 2005: AdEx study

• Hair Conditioners advertising in Print dips by 81% in 2004: AdEx study

• Instant Soup Mixes Advertising in Print grew 100% in 1st Half of 2005: AdEx study

• Noodles/Pasta advertising grew by 42% during Jan-May ’05: AdEx study

• Hosiery Advertising in Print dips by 2% during Jan-May 2005: AdEx study

• Print Ads in Business Magazines rise by 19% during Jan-May ’05: AdEx study

• Hair Removers Advertising in Print grew by 30% in Q1 ’05: AdEx study

• Commercial Vehicles Advertising in Print grew by 56% in Q1 ’05: AdEx study

• Cars/Jeeps advertising in Print dips by 5% in Q1 ’05 compared to Q1 ’04: AdEx study

• Print advertising of two-wheeler sector dips 18% in Q1 2005 compared to Q1 2004: AdEx study

• Washing Powder/Liquids Print advertising grew 34% in Q1 2005 over Q1 2004: AdEx study

• Refrigerators Advertising in Print dips by 66% in Q1 ‘05: AdEx study

• Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

• Non-aerated Soft Drinks Advertising in Print registered 19% dip in 2004: AdEx study

• Prickly Heat Powders/Lotions advertising in Print clocked 147% growth in 2004: AdEx study

• TV channel advertising in Print shows negligible dip of 0.8% in 2004: AdEx study

• Print advertising for microwave ovens shows 33% dip in 2004: AdEx study

• Air-conditioners advertising in Print grew 6% in 2004: AdEx

• Tea advertising in print grew by 20% in 2004: AdEx study

• Travel & Tourism advertising in Print shows 29% growth in 2004: AdEx study

• Petroleum jelly print advertising clocks 371% growth in 2004: AdEx study

• Winter wear print advertising grows 22% in 2004: AdEx study

• Only 1% growth in Print advertising by Hotel sector in 2004: AdEx study

• Oral Care advertising in Print dips 21% in 2004: AdEx study

• IT sector advertising on Television clocks 237% rise in 2004: AdEx study

• Average ad Durations on the rise again: AdEx study

• Cement advertising in Print shows hefty 70% growth in 2004: AdEx study

• Marginal dip in Paints advertising in print in 2004; shows rise during festivals: AdEx study

• International Airlines print advertising up 76% in 2004, says AdEx study

• Print advertising by airlines up 7% in 2004, says AdEx study

• Life insurance advertising in Print dips 29%; LIC is top advertiser

• Print advertising of shaving systems records 48% dip in 2004: AdEx study

• Print advertising by Mutual Funds register 30% dip in Jan-Nov 2004: AdEx study

• Luggage advertising in Print saw 48% dip in Jan-Nov 2004: AdEx study

• Breakfast cereals Print advertising up 69% in Jan–Oct ’04, says AdEx study

• 100% increase in skin care products advertising in Print: AdEx study

• Local advertisers reign on radio with 75% revenue contribution, says Radio AdEx

• Pan masala, zarda & gutka advertising in Print up 181% in H1 2004: AdEx study

• Oil advertising slips by 23% in H1 of 2004, says AdEx study

• Sugar Confectionary Advertising in Print medium registers an 18% dip in Q3 2004 compared to Q3 2003

• Credit card print advertising shoots up 27% in 2004 H1, says AdEx study

• Music systems advertising in print posts 42% growth in Q3 of 2004: AdEx study

• Hungry nahin kya? Pizza advertising plunges 63%, says AdEx study

• Footwear advertising in Print drops 7% in first half 2004: AdEx study

• Edible oil advertising in Print slides 15% in H1 ’04: AdEx study

• Publications in North & West enjoy 14% revenue growth on Rakhi: AdEx study

• Onam spurs Print advertising by 75% in Kerala, says AdEx study

• Cleaning season: Washing Machine ads peak in Q3, says AdEx study

• Tricolour rules advertising on I-Day, says AdEx study

• Washing Machine print advertising grows 6% in H1, says AdEx study

• Pen grows mightier by 20% in print: an AdEx study

• Two-wheeler advertising on print dips marginally: AdEx study

• Commercial vehicle companies losing interest in print: AdEx

• Televisions turning Print shy, says AdEx study

• Radio Medium - Spiralling popularity, growth in time spent: An IRS '03-04 & ILT '04 analysis

• Cell phones raising ad-spends in print, says an AdEx analysis

• Aroma of the ink: Print ad spends for perfumes grows 50%, says AdEx study

• Document ads shooting up in print, says an AdEx study

• AdEx study on Ice Creams – It’s a scoop for the daily; periodicals, lay off

• Online advertising is set to hit big time, finds the exchange4media-iZone-Pitch-TNS Survey on Internet Advertising in India-2003-04.

• Insurance Advertising shows a steep rise in Print Medium category over the Years (2000-2003); Life Insurance Products dominate : An AdEx India Analysis

• Share of FMCG sector showing a receding trend in Television as well as Press over the past four years

• Average Ad Size in print media in the Air Conditioner category shows decline

• Sales Promotional Advertising in the Air-Conditioners Category shows different trends across Festive and Non-Festive Periods : An AdEx India Analysis

• Spends on Air-Conditioner Advertising on Print show a dip since 2000, exhibiting a Seasonal trend : An AdEx India Analysis

• Refrigerator Advertising Chills over the Years on Print Medium, While Q1 of 2004 Shows a Ray of Hope: An AdEx India Analysis

• Top Categories, Advertisers and Brands distinctly differ in Newspapers and Magazines during the First Quarter of 2004: An AdEx India Analysis

• Disinvestment of Petroleum, Oil and Gas Companies acts as Fuel to the Fire of IPO Advertising on Print in the first Quarter of 2004: An AdEx India Analysis

• Kuoni Travel (India) was the Top Advertiser On Print in 2003; Top Advertisers distinctly different in Newspapers and Magazines: An AdEx India Analysis

• Travel & Tourism Advertising On Print shows a Swift and rapid growth since 2000: An AdEx India Analysis

• International Tractors Ltd was the Top Tractor Advertiser on Print Advertising in 2003: An AdEx India Analysis

• Print Advertising Spends on the Tractors Category shows seasonal changes in 2003, being highest during the Fourth Quarter: An AdEx India Analysis

• MRF tops advertising in the Tyres category on Print in 2003: An AdEx India Analysis

• Bajaj , Hero Honda and TVS dominate Two Wheeler advertising on Print in 2003: An AdEx India Analysis

• Hyundai, Maruti Udyog and TATA Motors dominate Cars/Jeeps advertising on Print in 2003: An AdEx India Analysis

• The Automotive Sector Tops Advertising on Print in 2003: An AdEx India Analysis

• Advertisers on Business Page distinctly different in English and Hindi Newspapers: An AdEx India Analysis

• Audited/Unaudited Financial Results top advertising on Business Pages in Print: An AdEx India Analysis

• Top Categories on Back Page Advertising distinctly different in English and Hindi Newspapers: An AdEx India Analysis

• India is Shining all over the Print Media! : An AdEx India Analysis

• Two Wheelers top Advertising on Back Pages in Newspapers: An AdEx India Analysis

• Ratio of Front Page advertising to other Positions is the maximum in Gujarati Publications: An AdEx India Analysis

• Top Categories on Front Page Advertising distinctly different in English and Hindi Newspapers: An AdEx India Analysis

• Election Campaigning On Print for the Delhi Assembly Elections dominated by BJP: An AdEx India Analysis

• Properties/Real Estates book a room for themselves on the Front Pages of Publications: An AdEx India Analysis

• Lifestyle Categories and International Advertisers Top Advertising on Women's Magazines: An AdEx India Analysis

• Business Publications way ahead in the race amongst Niche Publications: An AdEx India Analysis-Part II

• Business Publications way ahead in the race amongst Niche Publications: An AdEx India Analysis

• Spends on Sales Promotions on Print exhibit a consistent trend: An AdEx India Analysis

• TV Channel Promotions continues to be one of the top Categories On Print-Sahara Manoranjan emerges the biggest spender: An AdEx India Analysis

• Diwali, The festival of lights makes October the brightest month of the Festive Season for the Print Industry: An AdEx India Analysis

• Lifestyle Categories exhibit Diverse trends in TV & Press: An AdEx India Analysis

• Advertising On Print continues to rise in September, the second month of the Festive Season- Navratri Rules the Roost: Adex India Analysis

• Review of TV Spends in 2003 - 3rd Quarter, at the onset of the Festive Season-An analysis by Adex India

• August sees the beginning of Festive Advertising on Print-Independence Day Leads The Way.

• A handful of companies hold the key to TV ad revenues - A TAM ADEX report

• Onam brings in the moolah for Malayalam TV channels - A TAM AdEx Analysis for Onam 2003

• Two Wheeler Advertising in Press-Motorcycles Run The Show !: TAM AdEx Analysis

• Coaching Centre Advertising hots up during summers-the start of fresh Academic Years: TAM AdEx Analysis

• Single program promotions account for maximum promo duration time - TAM Adex Analysis

• Online Lotteries emerge as a vibrant new Segment in Lotteries market: TAM Adex Analysis

• Linked Press Ads' emerge the most popular form of Print Innovative Advertising so far in 2003: ADEX India Analysis

• July sees reemergence of FMCG domination on Television - TAM Media

• HLL rules in C&S homes with 8 of the Top 10 most visible brands – A study from TAM Media Research

• Serials fetch big revenues for Mass channels; action-thrillers loosing sheen-TAM Media Analysis

• Viewers prefer Serials the most—a TAM Media research analysis on changing viewership preferences

• Promoting programs in Press gains momentum : TAM S-Group

• Indian Car Industry - C, D Segment prefer TV; B segment and SUVs are aggressive in Print as well.

• Trendz dazzles FTV. Fashion and Lifestyle genre finds more takers in Calcutta - exchange4media analysis

• What's Prime time on Hindi News Channels? Morning! - An exchange4media Analysis

• Kolkata and W Bengal: A case of varied interests and viewership – TAM New Market Update

• CAS: Is anyone listening to the viewer? - A Research by Starcom Worldwide and Hansa Research Group

• Battle for the No 2 slot. Zee & Sony lock horns

• Summer Months change Top TV Brand line-ups - A joint effort by TAM Viewership & TAM ADEX

• Top Press Categories exhibit diverse Weekday-Weekend preferences: A TAM ADEX Analysis

• Star News and Sahara Samay National give Aaj Tak and Zee News a run for their money: An exchange4media Analysis

• Terrestrial & Satellite Regional Stations show diverse trends in Q1' 2003

• 'To bacco' or not 'to-bacco'! Will Rs.2 Billion of advertising revenues go up in 'smoke'?

• World Cup Cricket 2003 – A comprehensive media analysis by Initiative Media

• Regional Language Stations & Hindi Movie Channels the hardest hit during the Cricket World Cup - TAM Peoplemeter + ADEX Study

• Mobile and telecom companies emerge second only to soft drinks in TVCs in volumes - World Cup

• Presentation Backdrop a key tool for brand exposure-World Cup

• Radio Stations advertising on TV & Press - A Virtual Reality! - TAM ADEX

• Corporate & Brand Campaigns stage a comeback on Press post Festive! - TAM ADEX

• World Cup 2003 - A sneak preview of the performance of the first weeks of the tournament: Initiative Media Study

• Jharkhand – A land of promise for the marketers and print media?

• Insights on World Cup Cricket 1999

• DD-Regional Language Stations exhibit amazingly different trends amongst each other

• Newspapers ride on Two-wheelers; Magazines adorn Readymade Garments!

• Colgate Dental Cream is the most visible brand on TV in December' 2002 - A joint effort by TAM Viewership & TAM ADEX

• Specialist Magazines eat into General Interest Magazines – New TAM ADEX analysis

• Promo Power: TV Channels burn huge inventory on programme promos

• DD's Regional Channels bounce back. Post growth in Revenue-Share. New TAM-ADEX Analysis.

• Do we buy into the World Cup Cricket 2003 or not? :An Initiative Media Analysis

• Two-wheelers is the Number 1 category on Press so far this year : TAM ADEX Analysis

• Understanding the Kids During Summer Vacation: A study by OMS

• TV Channel Promotions in Newspapers zooms up : New TAM ADEX analysis

• Growth in Press expected in last quarter : TAM ADEX Analysis

• India Vs West Indies Test Cricket : DD, ESS share the audience

• Declining Ad Sizes plague Newspapers, Magazines: New Findings from TAM

• Blood on the streets: Gory pictures arrest viewer's interest
  Uninterrupted 4 hr Live telecast of military operations in Kashmir and terrorist siege at Akshardham Temple in Gandhinagar records unprecedented viewership.

• NDTV's Projit Chakraborti, shares his media model presented at ARF, New York last week

• Want to know the power of on-ground signage, and other ‘non-TVC’ exposure on sporting events? Latest TAM study has some surprises

• Cricket on Max: Hitting for ‘non-core’ audiences. Are they scoring, just yet?

• IRS Round 9 marks significant departure. Records new trends

• New Season on Television, but same old story - even the KBC reruns are right on top!

• Ad Tariffs by Product categories: Opening a Pandora box?

• What is your product category and when do you advertise?

• Understanding media habits of Indian youth better: An OMS Media Study

• Afternoon daypart delivers big numbers amongst Women, Youth in non-metro

• Rising popularity of News and Music channels is altering viewership patterns

• Action heats up in Tamil Nadu Television market. Will Big Brother continue to dominate?

• Young Turks score for ESPN-SS and Advertisers. Exciting final of NatWest series deliver historic TVRs. Women, South India still not watching.

• Cinema scores high on 'likeablity', 'attention' and 'identifying the medium' with TG themselves: An Initiative Media Study

• Only long term association with a cricket property works: A LODESTAR Media Study

• Special Interest channels: Are they a threat to the General entertainment channels?

• Beauty Pageants: Where is the audience moving and how are the advertisers reacting?

• Weekend TV: The next bastion?

• Planning for high-ticket items and services? Get better ROI with magazines

• Scorecard: Test Cricket, and Star Sports, have impressive outing.

• ‘Premium’ Music Concerts: Anybody watching?

• Two wheeler companies ride the sales growth, TV advertising up this year

• Celebrities and cricket rule the roost; Car advertising shifts gears

• English Movie Channels- Does Loyalty Drive Them?

• Music Channels: Intense competition leads to fragmentation of the audience pie

• Non fiction channels; Discovery and NGC trying to find their place under the sun

• 'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

• No 'kidding' this; Planning for a kids brand but where are the kids?

• Business genre arrests decline. Business Magazines have a new #1. Delhi readership zooms up by 27%

• Jeena Isi ka...makes a good opening; Do ratings indicate good times ahead?

• Hindi Newspapers grow when others stagnate

• Inspite of big stories, Newspaper readership remains stagnant

• [V] Popstars props up Star Plus; Hooks youth

• Simply south; the winds of change are blowing

• Afternoon time: How important is it to your plan?

• Filmfare Awards score with Youth

• Sunday is indeed a holyday; Channels slot mythologicals. Who is watching them?

• And now a twist; 'Kkusum' and 'Kkutumb' calling - 9 baj gaye kya!

• Ad Breaks - Is the audience watching your ads?

• Movies on Weekend: The next flash point?

• Top events generate high viewership. FMCGs dominate

• Cricket - Who is riding it?

• Week vs Outlook: The war moves from the streets to agencies

• Attack on the parliament – News channels have a field day

• Mike Denness lands Indian advertisers in a spot

• English Channels: Capturing the audience imagination

• e4m EXCLUSIVE: Interview with Mr. LV Krishnan on TAM-INTAM merger

• Zee's 'Aap Jo Bolen…' fails to take-off: TAM interprets the low viewership

• Peoplemeter Household Panel leak
  "The Truth about TAM Peoplemeter System" - TAM Presentation

• ABC January-June '01 analysis Business genre slows down. Business Today, the only exception. Women/Lifestyle Magazine lose heavily.

• 'America Under Attack': News Channels find yet another viewership driver.

• Beyond the hype: Understanding the process of viewership estimation by 'Peoplemeter' system

• TAM & INTAM Household Panel confidentiality put to question. Research agencies initiate measures to restore faith.

• Amar Ujala, Hindustan (Hindi) alliance announces ad packages. Offers cost-efficient UP+Bihar package.

• News Channels deliver 'sticky' audiences. Zee News, the biggest gainer.

• Want to know your market? Check the English magazines it reads.

• Language dailies- Leaders, you had better watch out.

• Big fish- small fish syndrome among Hindi dailies?

• It is a war out there among English dailies

• Business publications lose readership. The only exception is ET.

• Zee poised to earn over Rs. 225 crores annually by turning pay

• Big win for ETV Bangla and Jaya TV

Disclaimer
All analysis carried out by exchange4media is based on databases sourced from third parties like TAM (an AC Nielsen-IMRB joint venture) IRS, NRS and other credible sources. exchange4media doesn’t claim any responsibility for the authenticity of these databases. Each analysis / article carries data and is relevant to the time period mentioned there. The analysis/articles in some cases may not be relevant in the current scenario, and have been published on the site as historical data and for reference only.