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| Industry
Omnibus
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In
our business of media and advertising timely information sharing
is knowledge creation. Industry Omnibus is an endeavor to
showcase industry best practices through industry wide research,
case studies, industry newsletters and other relevant information
with exchange4media subscribers. Industry Omnibus further
meets the expectations of our industry, which has made exchange4media
an industry resource. |
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WIFE
SPEAK – KIDS, LIES AND CAR PURCHASES |
- Kids
playing a dominant role
- “Ikon
my children chose. None of the neighbours had this car, all
other models they had. It was completely their choice”
- “We
have Honda City. My husband and I wanted that CRDI version,
but now we are going for a Corsa as per my son’s opinion”
- Collaboration
and discussion, with kids as power center
- “Color
decided by the children. Final decision of model by father,
in consultation with friends and relatives dealing in the
business”
- “He
sits down with the family, and particularly asks our son about
the latest models. Son is more in touch with latest cars”
- “We
had a Maruti 800. My husband was thinking of a change. My
daughter also drives, so she also had her choice. We bought
a Santro. All three of us took the decision”
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SUNSHINE
TIMES |
A
time of tremendous personal growth and happiness
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AN
ACTIVE, FUN-FILLED PERIOD |
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Self
actualization changing shape from comfortable, hassle-free life
to action, discovery
Greater change leading to greater appreciation of it in non-metros
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High
potential for indulgence onsumption in non-metros
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NO
CEILING ON WEALTH DREAMS |
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- Talking
some fairly big numbers
- “Make
several houses, flats. Get rental income in a big way”
- “Be
a crorepati and have some fancy designation”
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A curious logic for bigger, better
- “I
want to drive a Scorpio. It is a big vehicle, so parking will
be a problem. So I want to make a big house side by side”
- “I
may go in for a Honda Accord. Basically once you go for that
kind of car then you need that kind of house also”
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FAME,
AND HOW |
- Dreams
of power
- “I
would like to come into the politics. Become an MLA or an
MP. When I become an MLA, then definitely I will become a
minister…”
- “I
will try to become a big king…”
- “I
don’t think I will be able to speak to you (for being
too busy)…”
- A
desire to be a big name
- “Probably
you might see me in every magazine”
- “Whenever
you touch the phone, you will remember me. That will be my
achievement…”
- “I
want to be a very famous person… recognized in a proper
place…”
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IMPLICATIONS
FOR MARKETERS AND ADVERTISERS |
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Tap
into sunshine times |
- The
future rests with happiness enablers
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Entertainment focus in products, services, variants, communication
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Heighten positives, rather than reducing negatives
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Seek not to alleviate non-existent stress
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Think
plural |
- Convince
the family. The man will toe the line
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Men’s apparel – gifting, influencer stakes
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Homes and cars – influencer stakes, passenger stakes, kids
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Acceptance
of sensitivity in male domain |
- Kitchen
not exclusive wife terrain
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New categories of interest for affluent, older man – convenience
cooking
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Massive
opportunity for “his” products, “his” brands |
- In
a control loss, shared ownership scenario
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Individual ownership and control likely to be potent driver of
consumption
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Gizmos? Personal indulgence?
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Workplace
appeal a vacant space |
- Workplace
brand interaction beyond career success and status
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| Archive |
The
analysis of TV viewing and favourite TV programmes in 71 territories
in 2005
Most watched TV sporting events of 2005 - April
02, 06
Media forecast for upcoming Cricket series- February
06, 06
Regulating For Growth- December 05, 05
Trends in Mumbai print battle- October 29, 05
C & S Homes: The big debate- September 14, 05
Household Potential Index(HPI) from IRS- July 13, 05
THE TV SPORT MAP IN 2004- June 14, 05
Asia Pacific C&S Markets 2005- Apr 28, 05
Consumer Spending Poll- Nov 08, 04
M- SPECTRA : MADISON’S MULTI-MEDIA REACH FREQUENCY ESTIMATOR-
Oct 04, 04
Effective Return on Cricket Ground Signage- Aug 18, 04
Media effect and its measurement in Rural India- Aug 11, 04
Euro 2004 – Performance Analysis- Jul 22, 04
Business Media Opportunities in India- Jul 10, 04
Election 2004: Monitoring of TV Coverage - Jun 26, 04
Election 2004 A Study by MAXUS - May 29, 04
SMS users are open to brand marketing - April 22, 04
Celebrity Endorsements Inside Out: A CyberMedia Study - April
17, 04
Understanding women Study by MCI - March 20, 04
Consultation Note on Issues relating to Broadcasting and Cable
Services -
Jan 01,
04
SMS Selling Made Smarter?!- Dec 04, 03
ICCO World report October 2003- Nov 20, 03
DTH Studyby Initiative media- sep 23, 03
IRS Study- sep 17, 03
CyberMedia Research - July 17, 03
Media Financial Wellbeing - A Study by ATG - June 06, 03
The "Surer" way of consumer contact -May 15 03
TOWN & COUNTRY - June 24 02
All
in All!
Mudra
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