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| Industry
Omnibus
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In
our business of media and advertising timely information sharing
is knowledge creation. Industry Omnibus is an endeavor to
showcase industry best practices through industry wide research,
case studies, industry newsletters and other relevant information
with exchange4media subscribers. Industry Omnibus further
meets the expectations of our industry, which has made exchange4media
an industry resource. |
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FAMILY
= RESPONSIBILITY AND DUTY
FRIENDS = FUN AND FREEDOM |
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TIME
WITH THE FAMILY DOMINATED BY COMPULSIONS |
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Interesting
exception: Spending time with wife, over time with the kids |
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A
GOOD DEAL OF LEISURE TIME WITH FRIENDS |
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Coffee
bars a surprising entry posing questions to conventional wisdom |
Non-metro
men relatively more friends-centric |
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KIDS’
LIVES – LOW CONTROL, HIGH INDULGENCE |
A
dad-mom role reversal
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OUTVOTED
IN CAREER CHOICES |
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Dad
claims greater power, but barely |
Mom
and kid together overrule dad |
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A
SIGNIFICANT SHIFT ON MARRIAGE |
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The
overbearing dad is no more |
In
a conservative society like India, an important indicator of shifting
power axis |
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A
SIGNIFICANT SHIFT ON MARRIAGE |
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- Placing
kids’ wants over personal inclination
- “We
can curtail our requirements, but not theirs”
- “If
he is buying thing for 1500/- which is available for 1000/-
we adjust. He has to keep up with his circle also”
- “Reebok,
Jordan, this that…we never thought about it in our life.
Now, we have to adjust our life according to that”
- “It
is a part of life. We cant suppress their wishes”
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Denying them means too much trouble
- “Let
him buy whatever he wants. At least he’ll use it”
- “If
you don’t, he will not have his food properly. So you
have to compromise”
- “If
we give them what they need it is better. Otherwise it will
be difficult to cope with them”
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OUSTED DAD SETTLING FOR FRIEND ROLE |
- A
new interpersonal reality
- “After
a certain age, you have to be their friend and not their father”
- “Kids
nowadays are different from earlier. Today’s 8-year
old is equal to 15-year olds of the olden days”
- “We
never used to dare to talk in front of our father. Today they
become friends to their father”
- “Whenever
I drink beer I ask him if he wants some”
- “If
you don’t behave like a friend they might go on the
wrong track”
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WIFE
SELECTS. I WEAR. |
KIDS
SELECT. I LISTEN / READ. |
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SHOPPING
MATES – PERSONAL PURCHASES. |
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My
wife’s my shopping expert |
My
kids. My entertainment consultants |
Greater
exposure among youth leading to this dependence |
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| Archive |
The analysis of TV viewing and favourite TV programmes
in 71 territories in 2005
Most watched TV sporting events of 2005 - April
02, 06
Media forecast for upcoming Cricket series- February
06, 06
Regulating For Growth- December 05, 05
Trends in Mumbai print battle- October 29, 05
C & S Homes: The big debate- September 14, 05
Household Potential Index(HPI) from IRS- July 13, 05
THE TV SPORT MAP IN 2004- June 14, 05
Asia Pacific C&S Markets 2005- Apr 28, 05
Consumer Spending Poll- Nov 08, 04
M- SPECTRA : MADISON’S MULTI-MEDIA REACH FREQUENCY ESTIMATOR-
Oct 04, 04
Effective Return on Cricket Ground Signage- Aug 18, 04
Media effect and its measurement in Rural India- Aug 11, 04
Euro 2004 – Performance Analysis- Jul 22, 04
Business Media Opportunities in India- Jul 10, 04
Election 2004: Monitoring of TV Coverage - Jun 26, 04
Election 2004 A Study by MAXUS - May 29, 04
SMS users are open to brand marketing - April 22, 04
Celebrity Endorsements Inside Out: A CyberMedia Study - April
17, 04
Understanding women Study by MCI - March 20, 04
Consultation Note on Issues relating to Broadcasting and Cable
Services -
Jan 01,
04
SMS Selling Made Smarter?!- Dec 04, 03
ICCO World report October 2003- Nov 20, 03
DTH Studyby Initiative media- sep 23, 03
IRS Study- sep 17, 03
CyberMedia Research - July 17, 03
Media Financial Wellbeing - A Study by ATG - June 06, 03
The "Surer" way of consumer contact -May 15 03
TOWN & COUNTRY - June 24 02
All
in All!
Mudra
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