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| Industry
Omnibus
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In
our business of media and advertising timely information sharing
is knowledge creation. Industry Omnibus is an endeavor to
showcase industry best practices through industry wide research,
case studies, industry newsletters and other relevant information
with exchange4media subscribers. Industry Omnibus further
meets the expectations of our industry, which has made exchange4media
an industry resource.
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| Small
Publishers & Ad-networks |
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This
Tyroo commissioned Research Report looks into the ever so growing
Small Publisher market in India. Blogs and User generated content
is the order of the day, and more and more people are taking to
the street. It was this in mind, and their efforts to monetize the
enormous cumulated inventory on these so called tier-II sites, that
the research was conceptualized. It aims to understand the scale
of the market, their needs, demands, from ad-networks which seem
to be their best option to monetize inventory. The following are
the key findings of the research-
- The
inventory follows a skewed Pareto’s principle, with the
top few (Approximately 5%) websites contributing more than 90%
inventory, and the mass websites, in the form of blogs, Review
sites etc accumulate only around 10% inventories.
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Among Ad-Networks, Interactive Agencies & Sales forces,
Tier-II publishers prefer ad-networks to monetize their inventory.
This is both out of reason, Better Targeting, Ad-relevancy etc
and out of no other choice available, because of the lack of
brand value.
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Currently small publishers face the following key issues with
ad-networks
- Variety
of advertisers is not much
- Delayed
Payments because of manual processes
- Fixed
payment lower limit – which means that small publishers
find it really hard to earn their first cheque.
- Click
Fraud detection is at the ad-network end, and not at the
publisher’s end
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| For
any queries, please contact
Amit
Chhabra
Manager - Strategic Partnerships
amit.c@tyroo.com |
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| Archive |
IPL
Ratings Karmayudh: Crystal gazing in greenland -May 19, 08
EXCERPTS FROM LINTAS MEDIA GUIDE 2008-April 23, 08
IMC 2007: Spearker Presentations-Jan 17, 08
Disney's Kid Sense: ACCESSORIES -Jan 16, 08
Disney's Kid Sense: EATING OUT -Jan 16, 08
Disney's Kid Sense: SPORTS GEAR -Nov 22, 07
Disney's Kid Sense: CLOTHES -Nov 22, 07
Disney's Kid Sense: BICYCLES -Nov 15, 07
Disney's Kid Sense: VIDEO GAMES AND PLAYSTATIONS -Nov 15,
07
Disney's Kid Sense: CARS -Nov 8, 07
Disney's Kid Sense: TWO WHEELERS -Nov 8, 07
Disney's Kid Sense: TELEVISION SETS -Nov 1, 07
Disney's Kid Sense: DVD PLAYERS-Nov 1, 07
Disney's Kid Sense: Computers -Oct 25, 07
Disney's Kid Sense: Mobile Phones -Oct 25, 07
The emerging ‘teleconomy’ (A consumer-business perspective
from MediaGuru Consultants) -Oct 18, 07
FAQs on CAS TAM Industry feature -August 22, 07
The Puppet Kings -September 14, 06
The analysis of TV viewing and favourite TV programmes in 71
territories in 2005
Most watched TV sporting events of 2005 - April 02, 06
Media forecast for upcoming Cricket series- February 06, 06
Regulating For Growth- December 05, 05
Trends in Mumbai print battle- October 29, 05
C & S Homes: The big debate- September 14, 05
Household Potential Index(HPI) from IRS- July 13, 05
THE TV SPORT MAP IN 2004- June 14, 05
Asia Pacific C&S Markets 2005- Apr 28, 05
Consumer Spending Poll- Nov 08, 04
M- SPECTRA : MADISON’S MULTI-MEDIA REACH FREQUENCY ESTIMATOR-
Oct 04, 04
Effective Return on Cricket Ground Signage- Aug 18, 04
Media effect and its measurement in Rural India- Aug 11, 04
Euro 2004 – Performance Analysis- Jul 22, 04
Business Media Opportunities in India- Jul 10, 04
Election 2004: Monitoring of TV Coverage - Jun 26, 04
Election 2004 A Study by MAXUS - May 29, 04
SMS users are open to brand marketing - April 22, 04
Celebrity Endorsements Inside Out: A CyberMedia Study - April
17, 04
Understanding women Study by MCI - March 20, 04
Consultation Note on Issues relating to Broadcasting and Cable
Services -
Jan 01,
04
SMS Selling Made Smarter?!- Dec 04, 03
ICCO World report October 2003- Nov 20, 03
DTH Studyby Initiative media- sep 23, 03
IRS Study- sep 17, 03
CyberMedia Research - July 17, 03
Media Financial Wellbeing - A Study by ATG - June 06, 03
The "Surer" way of consumer contact -May 15 03
TOWN & COUNTRY - June 24 02
All
in All!
Mudra
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