|
| Industry
Omnibus
|
|
|
|
|
 |
In
our business of media and advertising timely information sharing
is knowledge creation. Industry Omnibus is an endeavor to
showcase industry best practices through industry wide research,
case studies, industry newsletters and other relevant information
with exchange4media subscribers. Industry Omnibus further
meets the expectations of our industry, which has made exchange4media
an industry resource.
|
|
|
New
Business Wins – July 2008 |
| |
exchange4media.com
is beginning a new monthly offering of business wins in India collated
by R3, a Asia-Pacific based Consulting group focused on measuring
the ROI of marketing and media. R3 offers independent insight, processes,
and strategies to improve marketing efficiency and effectiveness.
R3 clients include Coca-Cola, Samsung, VISA, Johnson & Johnson,
GSK and Singapore Airlines. It has offices in Singapore, Beijing,
Tokyo and Gurgaon. |
| |
NEW
BUSINESS SCOREBOARD - July 2008 |
CREATIVE
AGENCIES |
RANK
THIS MONTH
|
RANK
LAST MONTH
|
AGENCY
|
Recent
Wins
|
Estimated
YTD Billing (Crore)
|
Recent
losses
|
1 |
1
|
McCann
WorldGroup |
Tildariceland,
Samsung, Nalli Silks, Atria Convergence Technologies Pvt.Ltd
|
273.0
|
Hanes,India
Land Properties |
2 |
2
|
Ogilvy
|
Coke
Sustainability (Global), RPG Cellucom, Cisco CRM (Asia Pacific),
Dabur (Male Grooming),Essar Investments Limited,
|
251.3
|
Videocon,
IMT, Central |
3 |
3
|
Y&R |
Sleepwell
Mattresses, Sriram Properties, Lotte, Simply Deccan, Seventymm,
|
130.2
|
M
Junction |
4 |
4
|
Bates |
VLCC,Radio
city, Axiom, Khadim, Sony (Asia Pacific)
|
100.8
|
|
5 |
5
|
DDB
|
Australia
Tourism(Global), IL&FS, Tourism Corporation of Gujarat,
Jumbo King, Nike
|
81.9
|
|
6 |
8
|
JWT |
Kingfisher
, WWIL,Tata AIG,Odyssey India Ltd- Leisure Retail Chain,Argos
|
167.0
|
GE
Money,Reliance - Money, Firepower |
7 |
6
|
BBDO |
Suzuki,My
FM, HP IPG Global,Aviva, MTNL
|
64.3
|
Brylcreem
|
8 |
7
|
Grey
Group
|
Satyam
Cinemas, Blackberry, Aksh Optifibre, Vispark Jewellery (Kirtilal),
Captain GR
|
109.2
|
Suzuki,My
FM, Tourism Corporation of Gujarat
|
9 |
10
|
Lowe |
PHI
Seed , IFMR , Pantaloon Retail, Jute Manufacturing
|
112.4
|
Britannia
Corporate, Fortune (TI Cycles)
|
10 |
9
|
TBWA
|
Sennheiser
, Planet M,Moser Bauer Consumer Electronics,GE Money,Dabur
Shampoo,
|
55.3
|
Chivas
(Asia pacific)
|
11 |
11
|
Saatchi
and Saatchi |
Videocon |
25.2
|
|
12 |
12
|
Publicis |
Hindustan
Lever,Bharat Matrimony,Reliance - Money,Firepower
|
31.5
|
HP
IPG Global |
13 |
13
|
Euro
RSCG |
Chivas(Asia
pacific), MDLR Airlines,Hertz,Alcatel
|
17.9
|
RPG
Cellucom |
14 |
14
|
Wieden
& Kennedy |
A1
GP |
12.6
|
|
15 |
15
|
Leo
Burnett |
Madura
Garments, GMR |
4.2
|
Cavincare,
Brand 'FAIREVER' |
16 |
16
|
M&C
Saatchi |
Franklin
Templeton, Appollo Typres,Malaysia Tourism Global,Lafarge
|
14.1
|
Australia
Tourism Global |
|
| |
| |
NEW
BUSINESS SCOREBOARD - July 2008 |
MEDIA
AGENCIES |
RANK
THIS MONTH
|
RANK
LAST MONTH
|
AGENCY
|
Recent
wins
|
Estimated
YTD Billing (Crore)
|
Recent
losses
|
Overall
YTD Billing(Crore)
|
1
|
1
|
Mindshare
|
JJ
Communication Pvt Ltd, Hero Electric,Essar ,Birla,HKTB Global,
|
243.6
|
Cargill
Foods
|
226.8
|
2
|
2
|
ZenithOptimedia
|
Iffo
Tokyo, Cargill Foods, Roseby's, London, HDFC Mutual Funds,
|
142.9
|
|
142.9
|
3
|
3
|
OMD
|
Intel
Asia Pacific, Estee Lauder Asia Pacific, Watsons Aisa Pacific,Maxwell
Industry,Motilala Oswal
|
128.9
|
|
128.9
|
4
|
4
|
MediaCom
|
P&G,
Dell Asia Pacific,Web18,Edeilweiss Capital
|
151.2
|
Maxwell
Industry, Motilal Oswal
|
105.0
|
5
|
5
|
MEC
|
Peter
England Fashion & Retail, Michelin
|
65.5
|
|
65.5
|
6
|
9
|
Initiative
|
Jyothy
Laborities, Dr Batra's Health Clinic, Associated Breweries,
Business Standard
|
60.9
|
HKTB
Global ,Emirates Global
|
52.5
|
7
|
6
|
Carat
|
Muthoot
Group-Finance,BMW
|
29.8
|
|
29.8
|
8
|
8
|
Universal
McCann
|
|
0.0
|
Intel
Asia Pacific
|
(25.2)
|
9
|
9
|
MPG
|
Market
City, Kohler
|
29.4
|
Dell
Asia Pacific
|
(33.6)
|
10
|
10
|
Starcom
|
Emirates
Global
|
2.1
|
P&G
Planning ,Sony Asia Pacific
|
(81.9)
|
|
For
more information, go to www.rthree.com
For further details, contact: amita@rthree.com |
| |
| Archive |
Advertising progression through a recession: A Carat Insight
study: A Brand Chakras study -Sep. 16, 08
The yin-yang of technology pay-offs: A Brand Chakras study -Aug.
14, 08
Small Publishers & Ad-networks: Study by Tyroo -June 12,
08
IPL Ratings Karmayudh: Crystal gazing in greenland -May 19,
08
EXCERPTS FROM LINTAS MEDIA GUIDE 2008-April 23, 08
IMC 2007: Spearker Presentations-Jan 17, 08
Disney's Kid Sense: ACCESSORIES -Jan 16, 08
Disney's Kid Sense: EATING OUT -Jan 16, 08
Disney's Kid Sense: SPORTS GEAR -Nov 22, 07
Disney's Kid Sense: CLOTHES -Nov 22, 07
Disney's Kid Sense: BICYCLES -Nov 15, 07
Disney's Kid Sense: VIDEO GAMES AND PLAYSTATIONS -Nov 15,
07
Disney's Kid Sense: CARS -Nov 8, 07
Disney's Kid Sense: TWO WHEELERS -Nov 8, 07
Disney's Kid Sense: TELEVISION SETS -Nov 1, 07
Disney's Kid Sense: DVD PLAYERS-Nov 1, 07
Disney's Kid Sense: Computers -Oct 25, 07
Disney's Kid Sense: Mobile Phones -Oct 25, 07
The emerging ‘teleconomy’ (A consumer-business perspective
from MediaGuru Consultants) -Oct 18, 07
FAQs on CAS TAM Industry feature -August 22, 07
The Puppet Kings -September 14, 06
The analysis of TV viewing and favourite TV programmes in 71
territories in 2005
Most watched TV sporting events of 2005 - April 02, 06
Media forecast for upcoming Cricket series- February 06, 06
Regulating For Growth- December 05, 05
Trends in Mumbai print battle- October 29, 05
C & S Homes: The big debate- September 14, 05
Household Potential Index(HPI) from IRS- July 13, 05
THE TV SPORT MAP IN 2004- June 14, 05
Asia Pacific C&S Markets 2005- Apr 28, 05
Consumer Spending Poll- Nov 08, 04
M- SPECTRA : MADISON’S MULTI-MEDIA REACH FREQUENCY ESTIMATOR-
Oct 04, 04
Effective Return on Cricket Ground Signage- Aug 18, 04
Media effect and its measurement in Rural India- Aug 11, 04
Euro 2004 – Performance Analysis- Jul 22, 04
Business Media Opportunities in India- Jul 10, 04
Election 2004: Monitoring of TV Coverage - Jun 26, 04
Election 2004 A Study by MAXUS - May 29, 04
SMS users are open to brand marketing - April 22, 04
Celebrity Endorsements Inside Out: A CyberMedia Study - April
17, 04
Understanding women Study by MCI - March 20, 04
Consultation Note on Issues relating to Broadcasting and Cable
Services -
Jan 01,
04
SMS Selling Made Smarter?!- Dec 04, 03
ICCO World report October 2003- Nov 20, 03
DTH Studyby Initiative media- sep 23, 03
IRS Study- sep 17, 03
CyberMedia Research - July 17, 03
Media Financial Wellbeing - A Study by ATG - June 06, 03
The "Surer" way of consumer contact -May 15 03
TOWN & COUNTRY - June 24 02
All
in All!
Mudra
|
|
| |
|
