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Consumer
Spending Poll
Contents
Research Objective
Research Design
Survey Findings Summary
Research
Objective…
To capture spending among high-end consumers
Identify consuming patterns and what is
accounting for the wallet-share
Comparison
between Delhi and Mumbai
Research Design…
Quantitative research using a semi-structured
questionnaire.
Synovate zeroed in on consumers residing
in affluent pockets of the two large metros - Delhi and Mumbai
The target group comprised of men and women
in the age-group of 25-35 years; belonging to socio-economic classification
SEC A plus.
Respondents were administered the questionnaire
employing face-to-face and over telephone.
Equal number of men and women were interviewed
in Mumbai; in Delhi though, men out-numbered women
Sample size Targeted: 200 Sample Size Achieved:
205
Fieldwork Period: 13 Sept-16 Sept, 2004
Survey
Findings
All those intend to purchase the item in next 3-6 months. Delhi
more gung ho on high-end cars and travel abroad on personal. Mumbai
on the other hand plans to spend more on travel on business. The
commercial capital, after all. Figures in Rs.
Q3) Can you please tell me three brands you
are considering to puchase? Personal Grooming Products like Colognes,
Creams, Color Cosmetics – you are considering to purchase
| |
All |
Delhi
|
Mumbai
|
| Lakme
|
25
|
31
|
16
|
| Axe
|
20
|
25
|
11
|
| Avon Products
|
13
|
21
|
2
|
| Nivea
|
11
|
8
|
16
|
| Lomani
|
11
|
11
|
10
|
| Pond's
|
11
|
10
|
11
|
| Gillette
|
10
|
10
|
10
|
| Revlon
|
10
|
11
|
8
|
| Denim
|
9
|
8
|
10
|
| Oriflame Products
|
9
|
10
|
7
|
| Fa
|
8
|
10
|
5
|
| Fair & Lovely
|
6
|
3
|
10
|
| Brut
|
5
|
7
|
3
|
| Old Spice
|
5
|
1
|
10
|
| L'Oreal
|
3
|
1
|
7
|
| Palmolive
|
3
|
1
|
7
|
| Play Boy
|
3
|
6
|
0
|
| Adidas
|
3
|
3
|
2
|
| Garnier
|
3
|
0
|
7
|
| Godrej
|
3
|
0
|
7
|
| Maybelline
|
3
|
3
|
2
|
| Rexona
|
3
|
4
|
0
|
| Vaseline
|
3
|
0
|
7
|
Branded Clothes
|
|
All
|
Delhi
|
Mumbai
|
| Levis
|
17
|
27
|
0
|
| Peter England
|
15
|
17
|
10
|
| Lee
|
11
|
16
|
2
|
| Raymond's
|
11
|
4
|
23
|
| Allen Solly
|
9
|
13
|
2
|
| Park Avenue
|
8
|
7
|
10
|
| Van Heusen
|
8
|
10
|
6
|
| Lee Cooper |
8
|
11
|
2
|
| Pepe
|
7
|
7
|
6
|
| Nike
|
6
|
7
|
4
|
| Pantaloon
|
5
|
1
|
13
|
| Arrow |
4
|
1
|
8
|
| Color Plus
|
4
|
6
|
0
|
| Numero uno
|
4
|
6
|
0
|
| Provogue |
4
|
1
|
8
|
| Blackberry's
|
3
|
5
|
0
|
| Dockers
|
3
|
5
|
0
|
| Excaliber
|
3
|
4
|
2
|
| Louis Philip
|
3
|
1
|
6
|
| Reebok
|
3
|
4
|
2
|
| S Kumar
|
3
|
0
|
8
|
| Tng
|
3
|
5
|
0
|
| VIP
|
3
|
5
|
0
|
High
End TV Sets
|
|
All
|
Delhi
|
Mumbai
|
| LG
|
45.5
|
71.4
|
0
|
| Sony
|
36.4
|
42.9
|
25
|
| Samsung
|
27.3
|
14.3
|
50
|
| BPL
|
9.1
|
14.3
|
0
|
| Videocon
|
9.1
|
14.3
|
0
|
Jewellery
| |
All
|
Delhi
|
Mumbai
|
| Mehrason's
|
20
|
54.5
|
0
|
| Tanishq
|
16.7
|
45.5
|
0
|
| Local
|
10
|
0
|
15.8
|
| PP Jewellers
|
6.7
|
18.2
|
0
|
| De Beers
|
3.3
|
9.1
|
0
|
| Nakshatra
|
3.3
|
9.1
|
0
|
4-Wheelers (Some Brand names that came up)
|
|
All
|
Delhi
|
Mumbai
|
| Santro
|
25
|
30.8
|
0
|
| Maruti 800
|
25
|
23.1
|
33.3
|
| Honda
|
18.8
|
23.1
|
0
|
| Esteem
|
12.5
|
15.4
|
0
|
| Hyundai
|
12.5
|
15.4
|
0
|
| Ford
|
12.5
|
15.4
|
0
|
| Alto
|
6.3
|
7.7
|
0
|
| Indica
|
6.3
|
7.7
|
0
|
| Getz
|
6.3
|
7.7
|
0
|
| Corolla
|
6.3
|
7.7
|
0
|
Delhi willing to spend more on personal
grooming. Mumbai more austere
Interestingly, Mumbai is spending more as compared
to the last two years. Delhi is not keeping tabs on spending –
a large chunk says.
Delhi sure believes in making a ‘fashion’
statement and flaunting.
What
are you spending on?
| |
All
|
Delhi
|
Mumbai
|
| Clothes
|
70.1
|
74.3
|
64.8
|
| Cosmetics
|
27
|
27.4
|
26.4
|
| Food
|
16.7
|
7.1
|
28.6
|
| Shoes
|
13.7
|
14.2
|
13.2
|
| Deodarants
|
10.8
|
15.9
|
4.4
|
| Mobile
|
10.3
|
15.9
|
3.3
|
| Jewellery
|
6.9
|
5.3
|
8.8
|
| Travelling
|
6.9
|
4.4
|
9.9
|
In
Sum
Mumbaikars frugal and discreet spenders
Delhi spends more on personal grooming, high-end cars, personal
travel.
Mumbai spends more on TVs, business travel.
Delhi believes in splurging.
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