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Omnibus
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In
our business of media and advertising timely information sharing
is knowledge creation. Industry Omnibus is an endeavor to
showcase industry best practices through industry wide research,
case studies, industry newsletters and other relevant information
with exchange4media subscribers. Industry Omnibus further
meets the expectations of our industry, which has made exchange4media
an industry resource. |
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EURODATA
TV WORLDWIDE |
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presents |
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«
ONE TELEVISION YEAR IN THE WORLD – 2006 ISSUE » |
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The
analysis of TV viewing and favourite TV programmes
in 71 territories in 2005 |
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Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue »
Copyright Eurodata TV Worldwide / Relevant Partners - All
Rights Reserved |
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| On
the occasion of the Eurodata TV press conference given at the Plaza
Athénée in Paris, Jacques Braun, Mediametrie’s
International Director, notes that “the year 2005
was a good year for TV audiences throughout the world with an increase
in average daily TV viewing time up to 3H04 per day per individual.
We even recorded a 28 minutes growth in the average daily TV viewing
time among the 30 countries continuously covered by Eurodata TV
Worldwide between 1995 and 2005.”
In its survey: « One Television Year in the World –
2006 Issue », Eurodata TV Worldwide assesses global television
consumption and audience successes in 71 territories during 2005. |
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| AVERAGE
INDIVIDUAL DAILY TV VIEWING TIME UP TO 3H04 WORLDWIDE |
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The
small screen consolidated its domination of people’s everyday
lives in 2005, with the average individual daily viewing
time up by 1 minute to an average of 3H04. |
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Japan
still led the way with 4 hours 11 minutes per day, followed by the
United States, with an extra 3 minutes during the year
compared to 2004. On average, Americans spent 4 hours 31 minutes
per day watching TV, i.e. 1H27 more than the worldwide average. |
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| Asia’s
average daily TV viewing times up to 2H34 in 2005. With 3H17, Pakistan,
a new country in the study, was among the territories where the
viewing time is longest. |
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| Meanwhile,
Europeans spent 3H15 per day watching TV, i.e. the
same amount of time as in 2004 despite the fact that there were no
major sporting events in 2005. |
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| In
Latin America, TV consumption rose slightly to
a daily average of 3H16 minutes, though there were wide disparities
between countries: 4H16minutes in Argentina compared
with 2H37 in Venezuela. |
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In
the Middle East, the average daily viewing time
shifted from 3H30 to 3H37 in Lebanon and from 3H10
to 3H17 in Israel i.e. an increase of seven minutes
from 2004 to 2005. |
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| Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue » - |
| Copyright
Eurodata TV Worldwide / Relevant Partners - All Rights reserved |
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| In
South Africa, despite the sharp rise recorded in
2000, the average daily viewing time increased again in 2005, reaching
3H17 minutes, i.e. an increase of 8 minutes. |
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FICTION:
STILL THE AUDIENCE LEADER1 |
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Percentage
breakdown of top viewing figures by genre1 |
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Fiction2
leads the way, with 44% of programmes classified in this genre in
national top ten ratings, compared with 38% in entertainment.
Note
the sharp rise of the fiction genre in North America and Australia
/ New Zealand, with increases of 15 and 20 points respectively compared
with 2004.
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| Among
the different Fiction genres, note the sharp rise of series, to
the expense of all the other genres, to 64% of the top fiction audiences
in 2005, compared with 50% in 2004, i.e. an increase of 14 points
in just one year. According to our monitoring service Nota,
there may be several reasons for this type of programme attracting
larger audiences: length (52 minutes), recurrence (every week),
creative scripts (cliffhanging endings keeping viewers in suspense
between episodes and also between seasons), the fact that viewers
can relate to the characters (situations reflecting their everyday
lives) and the quality of the pictures with increasing use of high
definition. |
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| In
North America, fiction represented 60% of the top
audiences in 2005. It was 100% American with six series and one
TV movie in the US and five series in Canada (the three versions
of CSI, Desperate Housewives and Law and Order).
Note that in the Middle East, fiction’s position
in top ten ratings was still limited, representing only 30% of the
top audiences in Lebanon and dropping out of the top ten in Israel. |
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| Feature
films suffered from the success of series, representing only 16%
of the top fiction audiences in 2005. And as in 2004, there were
no feature films among the top audiences in North America. |
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| Only
four titles appeared in several countries during the year, and all
were American films: Spiderman in Argentina, Brazil and
France, Harry Potter and the sorcerer’s stone in
Argentina, Germany and Ukraine, Miss Congeniality in Argentina
and Serbia and Titanic in Malaysia and Puerto Rico. |
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| 1)
The fiction genre includes the following sub-categories: feature
films, TV films, series, soap operas, telenovela and cartoons. |
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| 2)
Analysis based on the top ten audiences in 63 countries. For recurring
programmes, only the biggest audience is counted. Sporting events
and programmes lasting less than five minutes are excluded. |
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| Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue » - |
| Copyright
Eurodata TV Worldwide / Relevant Partners - All Rights reserved |
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ENTERTAINMENT(1)
STABLE |
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| Entertainment
is best represented in Europe, accounting for 64% of top audiences.
It was particularly successful in Eastern Europe in 2005, where
the genre achieved the highest percentages of top ten ratings. For
example, entertainment represented 9 programmes out of 10 in Lithuania,
7 out of 10 in Romania and 6 out of 10 in Poland, Slovakia and Slovenia. |
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| Programmes
on special events were again a safe bet for broadcasters, e.g. the
Eurovision Song Contest, which remains just as popular in Europe.
The 2005 final was held in Kiev, Ukraine, and the winning country
was Greece where the contest attracted the highest number of viewers
in 2005, with an 82% market share on the Net channel. |
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| In
Asia, Chinese New Year’s celebrations remained as popular
in 2005, with the programme still in the top three. In China, the
programme attracted more than 295 million viewers. |
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Variety:
the recipe of success |
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| The
genre that improved its ratings compared with 2004 was variety shows
(+3 points). The talismanic format is the new British format Strictly
Come Dancing, launched in May 2004 on the BBC, which reached the
top ten in seven countries: the UK, the Netherlands, Norway, Denmark,
Austria, Australia and New Zealand. This international success confirms
the appeal to viewers of formats flirting between reality shows
and light music. |
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| Generally,
pioneering programmes like Who Wants To Be A Millionaire?, Pop Idol,
Big
Brother and Operación Triunfo confirmed their international
success with places in the top tens of many countries. |
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| 1)
The entertainment genre includes the following sub-categories: Event,
Variety show, Reality show, Game show, Talk show, Comedy show. |
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| 2)
Analysis based on the top ten audiences in 63 countries. For recurring
programmes, only the biggest audience is counted. Sporting events
and programmes lasting less than five minutes are excluded. |
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| Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue » - |
| Copyright
Eurodata TV Worldwide / Relevant Partners - All Rights reserved |
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FACTUAL
(1)
: A GENRE WITH REGULAR PERFORMANCES
(2) |
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| International
events attracted viewers all over the world in 2005: the death of
the Pope, the election of his successor, the referendum on the European
constitution and the trauma of the tsunami in Asia.
Most of the factual programmes appearing in national top ten ratings
were in Europe (more than 80% of the worldwide occurrences).
Among all territories, magazines returned to their 2003 level, i.e.
19% of the factual genre which is 4 points less than in 2004. Political
programmes remained fairly stable, and news bulletins increased
their share of the genre, at 61% compared with 54% in 2004. |
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2005:
A YEAR FULL OF SPORT EVENTS |
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| Big
international events of 2006 have already met with great success
in 2005. For example, the qualifiers for the 2006 football World
Cup attracted the largest audiences in many countries. Twenty of
the top sports programme audiences were for World Cup qualifiers.
Eight European countries preferred a winter sport, particularly
some specific events such as downhill skiing in Austria and ice
hockey in the Czech Republic. National sports also did well in Lithuania,
with basketball, and Ireland, with Gaelic football, as in 2004.
In Asia, the most popular sports on television in 2005 were also
nationally specific: cricket in India and Pakistan, table tennis
in China and boxing in the Philippines.
The report “One Television Year in the World –
2006 issue” is available from Eurodata TV Worlwide,
the International department of Médiamétrie. The study
is about television audience as well as the largest audience success
of the year 2005 on the 5 continents.
|
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| 1)
The factual genre includes the sub-categories: daily news bulletins
and programmes classified as magazines, political programmes and
documentaries.
2) Analysis based on the top ten audiences in 63 countries. For
recurring programmes, only the biggest audience is counted. Sporting
events and programmes lasting less than five minutes are excluded. |
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| Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue » - |
| Copyright
Eurodata TV Worldwide / Relevant Partners - All Rights reserved |
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About
Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes
programming and audience information, based on its partnership with
the national institutes operating people meter systems throughout
the world. Today, Eurodata TV Worldwide’s database contains
more than 2000 channels in 75 countries and provides an exhaustive
amount of daily program information including: content, production,
international distribution and the audience levels for targeted
programs, all data emanating directly from the relevant authorized
institute based in each country around the world. These data provide
a range of services which help in the decision-making process of
international professionals within the audio-visual world like producers,
distributors, broadcasters, copyright organisations, sponsors, etc.
In 2005, 90% of Eurodata TV Worldwide’s turnover came from
abroad.
Each year, Eurodata TV Worldwide produces sports surveys to help
decision-making courtesy of the TV audiences to these sports programs.
For example, "One TV Sport Year" is an annual survey that
covers 70 territories.
Remember that Médiamétrie is the French inter-professional
company that measures the audiences of both audio-visual and electronic
media. Its aim is to ensure audience and performance measurement
for the audio-visual and electronic media and in addition to attain
the high level of quality necessary for the unique professional
reference for all the market players with general consensus. Médiamétrie
was created in 1985, and has developed its Television, Radio, Cinema,
Internet and New Media activities in France and abroad. In 2005,
Médiamétrie had a turnover of 40.2 million Euros and
employed 353 people.
For all press information please contact: Mouna Abkari
Tel : + 33 1 47 58 97 55 – 06 26 34 43 33 - Fax : + 33 1 47
58 09 26
E-mail : mabkari@mediametrie.fr
/ www.mediametrie.fr
For all client information please contact: Joanna Szybist
Tel : 01 47 58 94 34 – Fax : 01 47 58 64 24 - E-mail : jszybist@mediametrie.fr
/
www.eurodatatv.com - www.e-nota.com |
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| Source
: Eurodata TV Worldwide, « One Television Year in the
World – 2006 issue » - |
| Copyright
Eurodata TV Worldwide / Relevant Partners - All Rights reserved |
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| Archive |
Most watched TV sporting events of 2005 - April
02, 06
Media forecast for upcoming Cricket series- February
06, 06
Regulating For Growth- December 05, 05
Trends in Mumbai print battle- October 29, 05
C & S Homes: The big debate- September 14, 05
Household Potential Index(HPI) from IRS- July 13, 05
THE TV SPORT MAP IN 2004- June 14, 05
Asia Pacific C&S Markets 2005- Apr 28, 05
Consumer Spending Poll- Nov 08, 04
M- SPECTRA : MADISON’S MULTI-MEDIA REACH FREQUENCY ESTIMATOR-
Oct 04, 04
Effective Return on Cricket Ground Signage- Aug 18, 04
Media effect and its measurement in Rural India- Aug 11, 04
Euro 2004 – Performance Analysis- Jul 22, 04
Business Media Opportunities in India- Jul 10, 04
Election 2004: Monitoring of TV Coverage - Jun 26, 04
Election 2004 A Study by MAXUS - May 29, 04
SMS users are open to brand marketing - April 22, 04
Celebrity Endorsements Inside Out: A CyberMedia Study - April
17, 04
Understanding women Study by MCI - March 20, 04
Consultation Note on Issues relating to Broadcasting and Cable
Services -
Jan 01,
04
SMS Selling Made Smarter?!- Dec 04, 03
ICCO World report October 2003- Nov 20, 03
DTH Studyby Initiative media- sep 23, 03
IRS Study- sep 17, 03
CyberMedia Research - July 17, 03
Media Financial Wellbeing - A Study by ATG - June 06, 03
The "Surer" way of consumer contact -May 15 03
TOWN & COUNTRY - June 24 02
All
in All!
Mudra
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