POST CAS/DTH

Now, in a Digital TV viewing home via either CAS set top box or DTH set top box or IPTV set top box, TAM will use the new TVM5 Digital meters, the most advanced, state-of-the-art Peoplemeter technology in the world that has the capability of measuring analog as well as digital signals. This means that in addition to normal cable TV viewing, this technology also measures digital signals akin to CAS (through STB), DTH, Broadband and also other platforms like videogames & DVD. In terms of the hardware, the TVM5 meters are non-intrusive, i.e. they do not require a wire to go inside the TV tuner card; the sensors on the TVM5 meter have the capability of picking up signals by being placed on top of the TV set.

The technology is compatible with both analog and digital types of STBs. The advantage that TAM has is the network of international experts belonging to its parent companies – Nielsen Media Research & AGB– where the concept of the use of an STB to watch Pay TV has been around for years now. The TVM 5 Peoplemeter has been the one of the only working solutions in the digital environment across the globe. The same is in use in India now in National Panel as well as in the Elite Panel. Infact, all the 6 major metros in India measured by TAM are completely wired by the new Digital technology TVM5 meters enabling us to measure viewing via CAS set top box or DTH set top box from day one.

Diagram 2: Post-CAS Peoplemeter installation