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In our business of media and advertising timely information sharing is knowledge creation. Industry Omnibus is an endeavor to showcase industry best practices through industry wide research, case studies, industry newsletters and other relevant information with exchange4media subscribers. Industry Omnibus further meets the expectations of our industry, which has made exchange4media an industry resource.

New Business Wins – July/Aug 2008

exchange4media.com is beginning a new monthly offering of business wins in India collated by R3, a Asia-Pacific based Consulting group focused on measuring the ROI of marketing and media. R3 offers independent insight, processes, and strategies to improve marketing efficiency and effectiveness. R3 clients include Coca-Cola, Samsung, VISA, Johnson & Johnson, GSK and Singapore Airlines. It has offices in Singapore, Beijing, Tokyo and Gurgaon.

NEW BUSINESS SCOREBOARD - July 2008
CREATIVE AGENCIES
RANK THIS MONTH	RANK LAST MONTH	AGENCY	Recent Wins	Estimated YTD Billing (Crore)	Recent losses
1	1	McCann WorldGroup	Tildariceland, Samsung, Nalli Silks, Atria Convergence Technologies Pvt.Ltd	273.0	Hanes,India Land Properties
2	2	Ogilvy	Coke Sustainability (Global), RPG Cellucom, Cisco CRM (Asia Pacific), Dabur (Male Grooming),Essar Investments Limited,	251.3	Videocon, IMT, Central
3	3	Y&R	Sleepwell Mattresses, Sriram Properties, Lotte, Simply Deccan, Seventymm,	130.2	M Junction
4	4	Bates	VLCC,Radio city, Axiom, Khadim, Sony (Asia Pacific)	100.8
5	5	DDB	Australia Tourism(Global), IL&FS, Tourism Corporation of Gujarat, Jumbo King, Nike	81.9
6	8	JWT	Kingfisher , WWIL,Tata AIG,Odyssey India Ltd- Leisure Retail Chain,Argos	167.0	GE Money,Reliance - Money, Firepower
7	6	BBDO	Suzuki,My FM, HP IPG Global,Aviva, MTNL	64.3	Brylcreem
8	7	Grey Group	Satyam Cinemas, Blackberry, Aksh Optifibre, Vispark Jewellery (Kirtilal), Captain GR	109.2	Suzuki,My FM, Tourism Corporation of Gujarat
9	10	Lowe	PHI Seed , IFMR , Pantaloon Retail, Jute Manufacturing	112.4	Britannia Corporate, Fortune (TI Cycles)
10	9	TBWA	Sennheiser , Planet M,Moser Bauer Consumer Electronics,GE Money,Dabur Shampoo,	55.3	Chivas (Asia pacific)
11	11	Saatchi and Saatchi	Videocon	25.2
12	12	Publicis	Hindustan Lever,Bharat Matrimony,Reliance - Money,Firepower	31.5	HP IPG Global
13	13	Euro RSCG	Chivas(Asia pacific), MDLR Airlines,Hertz,Alcatel	17.9	RPG Cellucom
14	14	Wieden & Kennedy	A1 GP	12.6
15	15	Leo Burnett	Madura Garments, GMR	4.2	Cavincare, Brand 'FAIREVER'
16	16	M&C Saatchi	Franklin Templeton, Appollo Typres,Malaysia Tourism Global,Lafarge	14.1	Australia Tourism Global

NEW BUSINESS SCOREBOARD - July 2008
MEDIA AGENCIES
RANK THIS MONTH	RANK LAST MONTH	AGENCY	Recent wins	Estimated YTD Billing (Crore)	Recent losses	Overall YTD Billing(Crore)
1	1	Mindshare	JJ Communication Pvt Ltd, Hero Electric,Essar ,Birla,HKTB Global,	243.6	Cargill Foods	226.8
2	2	ZenithOptimedia	Iffo Tokyo, Cargill Foods, Roseby's, London, HDFC Mutual Funds,	142.9		142.9
3	3	OMD	Intel Asia Pacific, Estee Lauder Asia Pacific, Watsons Aisa Pacific,Maxwell Industry,Motilala Oswal	128.9		128.9
4	4	MediaCom	P&G, Dell Asia Pacific,Web18,Edeilweiss Capital	151.2	Maxwell Industry, Motilal Oswal	105.0
5	5	MEC	Peter England Fashion & Retail, Michelin	65.5		65.5
6	9	Initiative	Jyothy Laborities, Dr Batra's Health Clinic, Associated Breweries, Business Standard	60.9	HKTB Global ,Emirates Global	52.5
7	6	Carat	Muthoot Group-Finance,BMW	29.8		29.8
8	8	Universal McCann		0.0	Intel Asia Pacific	(25.2)
9	9	MPG	Market City, Kohler	29.4	Dell Asia Pacific	(33.6)
10	10	Starcom	Emirates Global	2.1	P&G Planning ,Sony Asia Pacific	(81.9)

NEW BUSINESS SCOREBOARD - Aug 2008
CREATIVE AGENCIES
RANK THIS MONTH	RANK LAST MONTH	AGENCY	Recent Wins	Estimated YTD Billing (Crore)	Recent losses	Overall YTD Billing (Crore)
1	1	McCann	SUN DTH,Aditya Birla Retail Ltd,Kotak Mahindra Bank,Future Group (Corporate Campaign),Oswal Woolan Mills Ltd.(Monte Carlo)	367.1	Hanes,India Land Properties	349.5
2	2	Ogilvy	IDBI,Vedanta Aluminum Limited, Emirates, mCheck , Coke Sustainability (Global)	310.1	Kotak Mahindra Bank, Future Group (Corporate Campaign)	222.1
3	3	Y&R	Danone Water (Asia Pacific), Sleepwell Mattresses, Sriram Properties, Viacom18,Seventymm	132.3	M Junction	134.4
4	4	Bates	Chennai Live, VLCC,Radio city, Axiom, Sony (Asia Pacific)	100.8		100.8
5	5	DDB	Australia Tourism(Global), IL&FS, Tourism Corporation of Gujarat, Jumbo King, Nike	81.9		81.9
6	6	BBDO	Lotte India, WeP Peripherals , Suzuki, My FM	81.1	Brylcreem	76.9
7	13	Euro RSCG	Future Brands, Airtel, Carrefour, Chivas(Asia pacific),	80.9	RPG Cellucom	76.7
8	10	Lowe	Hanes, PHI Seed , IFMR , Pantaloon Retail, Jute Manufacturing	133.4	Britannia Corporate	74.6
9	7	Grey Group	Satyam Cinemas, Blackberry, Aksh Optifibre, Vispark Jewellery (Kirtilal), Captain GR	109.2	Suzuki,My FM, Tourism Corporation of Gujarat	58.8
10	9	TBWA	VGN ,Sennheiser , Planet M,Moser Bauer Consumer Electronics,GE Money,	63.7	Chivas (Asia pacific)	57.4
11	8	JWT	Kingfisher , WWIL,Tata AIG,Odyssey India Ltd- Leisure Retail Chain,Argos	167.0	Oswal Woolan Mills Ltd.(Monte Carlo),SUN DTH	47.7
12	11	Saatchi and Saatchi	Videocon	25.2		25.2
13	12	Publicis	Hindustan Lever,Bharat Matrimony,Reliance - Money,Firepower	31.5	HP IPG Global	18.9
14	14	Wieden & Kennedy	A1 GP	12.6		12.6
15	15	BBH	Chupa chups(Asia Pacific )	1.7		1.7
16	16	DraftFCB	Zee Tamil	0.0		0.0
17	17	Leo Burnett	Madura Garments, GMR	4.200	Cavincare, Brand 'FAIREVER'	(8.4)
18	18	M&C Saatchi	Glitz Cameras, Franklin Templeton, Appollo Typres	26.7	Australia Tourism Global	(32.1)

NEW BUSINESS SCOREBOARD - Aug 2008
MEDIA AGENCIES
RANK THIS MONTH	RANK LAST MONTH	AGENCY	Recent wins	Estimated YTD Billing (Crore)	Recent losses	Overall YTD Billing(Crore)
1	1	Mindshare	Piramal Enterprises Limited,JJ Communication Pvt Ltd, Hero Electric, Essar, Birla	268.8	Bunge india Private Limited	239.4
2	3	OMD	Bunge india Private Limited, Intel Asia Pacific, Estee Lauder Asia Pacific, Watsons Aisa Pacific	149.9		149.9
3	5	MEC	Zee Tamil, Ice Champions, Billcare, Peter England Fashion & Retail, Michelin	145.3		145.3
4	2	ZenithOptimedia	Iffo Tokyo, Cargill Foods, Roseby's, London, HDFC Mutual Funds,	142.9		142.9
5	4	MediaCom	Convergys, Deccan Cargo, P&G, Web18, Edeilweiss Capital	176.4	Maxwell Industry, Motilal Oswal	130.2
6	9	Initiative	Jyothy Laborities, Dr Batra's Health Clinic, Associated Breweries, Business Standard	60.9	HKTB Global ,Emirates Global	52.5
7	6	Carat	Muthoot Group-Finance,BMW	29.8		29.8
8	7	PhD		0.0		0.0
9	8	Vizeum		0.0		0.0
10	11	MPG	VLCC, Hugo Bos s(Asia Pacific),Market City, Kohler	44.1	Dell Asia Pacific	(18.9)
11	10	Universal McCann	BASF (Asia Pacific)	4.2	Intel Asia Pacific	(21.0)
12	12	Starcom	Genting Resorts Global, Emirates Global	5.0	P&G Planning ,Sony Asia Pacific	(79.0)

For more information, go to www.rthree.com
For further details, contact: amita@rthree.com

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