IRS Study

ü       IRS 2002 is the first study in India to use Census 2001 estimates in all aspects of research design. Census 2001 findings have been incorporated both in universe determination and sample allocation.

 Impact of Census (All Figs for 12+ Individuals (000’s)

ü       As can be inferred from the above table, Census has impacted the universe estimates of different States by varying degrees. Please bear in mind that the estimates of 2002 v/s 2001 have a gap of 1½ year between them.

      Corrections in SEC profile   

ü       Corrections in SEC profile is not uniform, either across markets or for Products’ Usage/ Ownership. Therefore, it is imperative that any trend information across IRS rounds should be analysed in the context of Census 2001 based changes.

ü       SEC profile of Urban India has seen a correction in the penetration %ages. Negative in case of Upper SEC’s A & B and corresponding positive change in the lower SECs C, D & E. This is due to the changes in the Census Classification of Urban and Rural areas in 2001 vis-à-vis 1991. (This does not imply that the SEC AB universe has shrunk in absolute numbers but has changed as a ratio to the overall Universe)

ü      Similar changes are observed at pop-strata, SCR levels

ü       IRS is a sample survey and hence any estimate will have an associated error tolerance level. IRS strictly follows a relative error range of 15% at 90% confidence limit for variables penetrated at 10%.

IRS 2002 - List of Product Categories Validated & Released (79 Categories)

* Hair wash products and Deodorants were captured at HH level as well for Hair wash products,  in R10 of IRS 2002 R2. These are not being reported due to half round sample.

Few categories wherein additional precaution needs to be exercised are highlighted below:

1. Credit cards and Cell phone categories show lesser penetration than expected, but have been released so that they can be used for profiling. It is recommended that these categories be used with caution. IRS is keeping these categories in close observation and has made changes in questionnaire design to take care of underestimation in coming rounds.

2. Chocolate, Hardboiled sweets and Lozenges have also shown a drop in penetration. The drop is mostly because of corrections in estimates of upper SEC’s. In case of Lozenges the drop is also partially explained by the drop in sales of large brands as ratified by secondary published data.

3. Chyawanprash also shows a drop which is inline with the 17% de-growth of the category as ratified by secondary published data.

4. Skin care category re-classification:

Sub-Category level classification for Skin Care has always been a complex task, given the respondents’ frequent inability to relate the recalled brands to the relevant sub-categories.

In this reporting, some new sub-categories have been added and certain brands have been realigned under the respective sub-categories.

• Antiseptic Creams:Boroline; Boronatural; Boroplus Cream; Borosoft, Boro Calendula
• Bleaches/ Skin Lighteners :Ayur Instant Bleach; Fem Fairness Bleach; Fem Instobleach; Jolen Cream Bleach
• Cold Creams Ayur Herbal All Purpose; Ayur Herbal Cold Cream; Charmis All Purpose; Fair & Lovely Fairness Cold Cream; Nivea Cream; Nyle ; Herbal Cold Cream; Ponds Cold Cream; Ponds Oil Balance Formula
• Cleansers - Face Wash: Clean & Clear Foaming Face Wash; Lakme PH Balance Face Wash; Max. Daily Face Wash; Pears Face Wash; Ponds Face Wash; Ponds Oil Control Face Wash; Synergie Face Wash
• Cleansers – Milk / Pad :Ayur Cleansing Milk; Lakme Max. Cleansing Milk; Lakme Deep Pore Cleansing Milk, Lakme Deep Pore Cleansing Pad
• Moisturising Creams/ Lotions:Ayur Herbal; Clean & Clear Lotion; Clean & Clear Moisturiser; Fair & Lovely Moisturiser; Johnson Baby Cream; Johnson Baby Lotion; Lakme H&B Lotion; Lakme Maximum Moisturising Lotion; Lakme Maximum Oil Free; Lakme Nourishing Lotion;  Lakme Winter Care Lotion; Nivea Body Lotion; Nyle Herbal Moisturising Lotion;Ponds Dreamflower
• Vanishing Creams/Snows:Emami Vanishing Cream; Himani Turmeric Vanishing Cream; Lakme Max. Moisturing Day Cream; Remy Snowsl; Vicco Vanishing Cream; VI-John Turmeric Cream
• Fairness Creams : Avon Fairness Face Cream; Emami Naturally Fair; Fair & Lovely; Fairever; Fair Glow Fairness Cream; Freshia; Nature Fair; Nivea Visage; Nivea Visage Fairness Cream; Pears Natural Fairness; Ponds Dream Flower Cream; Revlon Touch & Glow
  
• Speciality Skin Creams/ Lotions:Lactocalamine; Lakme Calamine; Lakme Maximum Sun Screen; Lakme Protective Sun Screen; Lakme Skin Radiance; Lakme Skin Revival; Lakme Skin Purifying; Lakme Ultra Satin; Nivea Body Light; Nivea Body Skin Cream; Nivea Body Skin Dew; Ponds Age Defying Lotion; Synergie Anti Wrinkle
• Lip Care:Vaseline; Dr. Lips
• Face Pack/Scrubs Brands:Cadila Everyouth Scrub; Cadila Orange Peel Off; Cadila Cucumber Pack; Everyouth Anti Wrinkle; Everyouth Orange Peel Off;  Pears Natural Scrub
• Topical Ointments :Itchguard; Krack
• Others Skin Creams:Ayur - Three N Prod; Other IndianCreams/Lotions;Other Imported Creams/Lotions; Unbranded Creams/Lotions

Highlights of Skin Cream Category re-classification :

• ‘Cleansers’ sub-category has been further sub-divided into “Cleansers- Face Wash” and “Cleansers - Milk / Pads”.
• Erstwhile ‘Other Skin Cream’ sub-category is now re-named as  “Speciality Skin Creams / Lotions”. Brands like Lakme Sun Screen, Lakme Skin Radiance, Lakme Skin Revival, Synergie Anti Wrinkle, Ponds Age Defying, Lactocalamine, Lakme Calamine, which were earlier part of other sub- categories like Moisturing creams / Topical Creams are now re-clasified into this
• Krack which was earlier part of Heal / Lip Care is now part of “Topical Ointments” alongwith Itchguard.

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