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IRS Study

ü       IRS 2002 is the first study in India to use Census 2001 estimates in all aspects of research design. Census 2001 findings have been incorporated both in universe determination and sample allocation.

 

Urban

% Chng

Rural

% Chng

STATE

2001

2002

 

2001

2002

 

All India

195555

208890

7

512218

503504

-2

Maharashtra

27842

31059

12

43614

39306

-10

MP

11291

11515

2

32876

29897

-9

Gujarat

13307

13731

3

22103

23001

4

Goa

435

494

14

569

533

-6

AP

16758

15099

-10

42153

40311

-4

Tamil Nadu

17467

21966

26

33199

26133

-21

Karnataka

12157

13437

11

25937

24626

-5

Kerala

6733

6529

-3

17499

18896

8

UP

23576

24390

3

85971

88514

3

Rajasthan

9188

9378

2

28160

29368

4

Punjab

5550

6145

11

12207

11648

-5

Haryana

3784

4506

19

10256

10245

0

Chandigarh

582

626

8

NA

NA

NA

Delhi

8473

9659

14

NA

NA

NA

Uttranchal

1392

1613

16

3977

4329

9

HP

427

473

11

4049

3986

-2

West Bengal

18135

18065

0

41580

39810

-4

Bihar

5590

6091

9

45640

49722

9

Orissa

3860

4155

8

22810

22341

-2

Jharkhand

3936

4295

9

13867

13947

1

Assam

2415

2613

8

16394

15435

-6

Chattisgarh

2657

3051

15

9357

11456

22

 Impact of Census (All Figs for 12+ Individuals (000’s)

ü       As can be inferred from the above table, Census has impacted the universe estimates of different States by varying degrees. Please bear in mind that the estimates of 2002 v/s 2001 have a gap of 1½ year between them.

      Corrections in SEC profile   

ü       Corrections in SEC profile is not uniform, either across markets or for Products’ Usage/ Ownership. Therefore, it is imperative that any trend information across IRS rounds should be analysed in the context of Census 2001 based changes.

(

Variable

2001 (000’s)

2002(000’s)

2001 %

2002%

SEC A

18647

18788

9.5

9

SEC B

33291

34778

17

16.7

SEC C

41609

44155

21.3

21.1

SEC D

44527

49505

22.8

23.7

SEC E

57479

61672

29.4

29.5

Total

195553

208898

100

100

ü       SEC profile of Urban India has seen a correction in the penetration %ages. Negative in case of Upper SEC’s A & B and corresponding positive change in the lower SECs C, D & E. This is due to the changes in the Census Classification of Urban and Rural areas in 2001 vis-à-vis 1991. (This does not imply that the SEC AB universe has shrunk in absolute numbers but has changed as a ratio to the overall Universe)

<

City

SEC A
SEC B
SEC C
SEC D
SEC E
 

2001

2002

2001

2002

2001

2002

2001

2002

2001

2002

Agra

11.0

7.5

15.2

16.3

19.7

18.2

22.0

27.2

32.2

30.9

Ahmedabad

13.4

13.5

18.9

18.9

23.3

20.5

25.4

26.5

19.1

20.6

Allahabad

14.2

18.4

22.5

22.8

26.6

17.6

16.9

16.1

19.9

25.2

Amritsar

15.1

14.0

21.9

22.9

21.4

23.9

19.2

18.9

22.4

20.3

Bangalore

13.8

12.3

19.1

14.8

26.7

27.5

18.0

22.3

22.4

23.2

Bhopal

13.3

13.0

15.5

16.0

18.1

18.6

20.6

20.8

32.3

31.6

Chandigarh

18.4

18.2

23.0

19.5

24.6

22.8

15.8

15.3

18.2

24.1

Chennai

11.1

13.7

15.3

16.1

25.6

23.2

24.9

23.8

23.1

23.2

Coimbatore

9.8

9.8

15.1

16.2

23.8

26.5

28.7

26.9

22.5

20.5

Delhi

18.8

16.7

23.7

20.7

21.2

22.1

18.1

19.2

18.2

21.3

Dhanbad

8.8

9.5

21.7

20.7

23.7

22.1

19.8

22.3

25.9

25.5

Faridabad

12.3

15.4

22.2

17.2

23.2

26.1

21.6

21.2

20.7

20.4

Guwahati

18.4

16.3

25.1

29.7

18.6

17.8

19.4

19.3

18.5

17.0

Hyderabad

13.4

14.9

16.6

15.4

19.7

19.5

20.3

19.0

30.0

31.2

Indore

15.3

14.0

18.0

17.6

18.5

15.5

23.2

27.3

25.1

25.8

Jabalpur

9.0

10.3

16.5

16.1

19.5

23.1

23.8

23.9

31.3

26.6

Jaipur

17.4

15.5

20.9

21.5

20.2

20.0

19.2

20.1

22.2

22.8

Jamshedpur

7.2

8.8

20.6

21.9

27.1

26.1

20.6

21.9

24.5

21.4

Kanpur

17.2

12.6

18.9

19.6

22.0

21.3

19.2

22.0

22.7

24.4

Kochi

6.3

4.8

16.3

19.1

19.9

23.1

29.6

27.0

27.9

25.9

Kolkatta

11.1

8.5

18.3

16.9

19.1

17.7

23.5

26.6

28.0

30.3

Kozhikode

4.9

3.8

9.6

13.2

14.2

23.0

37.0

27.9

34.4

32.2

Lucknow

20.1

19.1

18.7

19.4

18.0

16.6

18.0

18.8

25.2

26.1

Ludhiana

16.7

14.2

22.0

20.8

26.0

25.3

19.3

23.1

16.0

16.6

Madurai

8.8

6.6

12.2

18.8

23.8

23.6

30.5

26.9

24.7

24.0