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IRS Study

ü       IRS 2002 is the first study in India to use Census 2001 estimates in all aspects of research design. Census 2001 findings have been incorporated both in universe determination and sample allocation.

 

Urban

% Chng

Rural

% Chng

STATE

2001

2002

 

2001

2002

 

All India

195555

208890

7

512218

503504

-2

Maharashtra

27842

31059

12

43614

39306

-10

MP

11291

11515

2

32876

29897

-9

Gujarat

13307

13731

3

22103

23001

4

Goa

435

494

14

569

533

-6

AP

16758

15099

-10

42153

40311

-4

Tamil Nadu

17467

21966

26

33199

26133

-21

Karnataka

12157

13437

11

25937

24626

-5

Kerala

6733

6529

-3

17499

18896

8

UP

23576

24390

3

85971

88514

3

Rajasthan

9188

9378

2

28160

29368

4

Punjab

5550

6145

11

12207

11648

-5

Haryana

3784

4506

19

10256

10245

0

Chandigarh

582

626

8

NA

NA

NA

Delhi

8473

9659

14

NA

NA

NA

Uttranchal

1392

1613

16

3977

4329

9

HP

427

473

11

4049

3986

-2

West Bengal

18135

18065

0

41580

39810

-4

Bihar

5590

6091

9

45640

49722

9

Orissa

3860

4155

8

22810

22341

-2

Jharkhand

3936

4295

9

13867

13947

1

Assam

2415

2613

8

16394

15435

-6

Chattisgarh

2657

3051

15

9357

11456

22

 Impact of Census (All Figs for 12+ Individuals (000’s)

ü       As can be inferred from the above table, Census has impacted the universe estimates of different States by varying degrees. Please bear in mind that the estimates of 2002 v/s 2001 have a gap of 1½ year between them.

      Corrections in SEC profile   

ü       Corrections in SEC profile is not uniform, either across markets or for Products’ Usage/ Ownership. Therefore, it is imperative that any trend information across IRS rounds should be analysed in the context of Census 2001 based changes.

(

Variable

2001 (000’s)

2002(000’s)

2001 %

2002%

SEC A

18647

18788

9.5

9

SEC B

33291

34778

17

16.7

SEC C

41609

44155

21.3

21.1

SEC D

44527

49505

22.8

23.7

SEC E

57479

61672

29.4

29.5

Total

195553

208898

100

100

ü       SEC profile of Urban India has seen a correction in the penetration %ages. Negative in case of Upper SEC’s A & B and corresponding positive change in the lower SECs C, D & E. This is due to the changes in the Census Classification of Urban and Rural areas in 2001 vis-à-vis 1991. (This does not imply that the SEC AB universe has shrunk in absolute numbers but has changed as a ratio to the overall Universe)

City

SEC A
SEC B
SEC C
SEC D
SEC E
 

2001

2002

2001

2002

2001

2002

2001

2002

2001

2002

Agra

11.0

7.5

15.2

16.3

19.7

18.2

22.0

27.2

32.2

30.9

Ahmedabad

13.4

13.5

18.9

18.9

23.3

20.5

25.4

26.5

19.1

20.6

Allahabad

14.2

18.4

22.5

22.8

26.6

17.6

16.9

16.1

19.9

25.2

Amritsar

15.1

14.0

21.9

22.9

21.4

23.9

19.2

18.9

22.4

20.3

Bangalore

13.8

12.3

19.1

14.8

26.7

27.5

18.0

22.3

22.4

23.2

Bhopal

13.3

13.0

15.5

16.0

18.1

18.6

20.6

20.8

32.3

31.6

Chandigarh

18.4

18.2

23.0

19.5

24.6

22.8

15.8

15.3

18.2

24.1

Chennai

11.1

13.7

15.3

16.1

25.6

23.2

24.9

23.8

23.1

23.2

Coimbatore

9.8

9.8

15.1

16.2

23.8

26.5

28.7

26.9

22.5

20.5

Delhi

18.8

16.7

23.7

20.7

21.2

22.1

18.1

19.2

18.2

21.3

Dhanbad

8.8

9.5

21.7

20.7

23.7

22.1

19.8

22.3

25.9

25.5

Faridabad

12.3

15.4

22.2

17.2

23.2

26.1

21.6

21.2

20.7

20.4

Guwahati

18.4

16.3

25.1

29.7

18.6

17.8

19.4

19.3

18.5

17.0

Hyderabad

13.4

14.9

16.6

15.4

19.7

19.5

20.3

19.0

30.0

31.2

Indore

15.3

14.0

18.0

17.6

18.5

15.5

23.2

27.3

25.1

25.8

Jabalpur

9.0

10.3

16.5

16.1

19.5

23.1

23.8

23.9

31.3

26.6

Jaipur

17.4

15.5

20.9

21.5

20.2

20.0

19.2

20.1

22.2

22.8

Jamshedpur

7.2

8.8

20.6

21.9

27.1

26.1

20.6

21.9

24.5

21.4

Kanpur

17.2

12.6

18.9

19.6

22.0

21.3

19.2

22.0

22.7

24.4

Kochi

6.3

4.8

16.3

19.1

19.9

23.1

29.6

27.0

27.9

25.9

Kolkatta

11.1

8.5

18.3

16.9

19.1

17.7

23.5

26.6

28.0

30.3

Kozhikode

4.9

3.8

9.6

13.2

14.2

23.0

37.0

27.9

34.4

32.2

Lucknow

20.1

19.1

18.7

19.4

18.0

16.6

18.0

18.8

25.2

26.1

Ludhiana

16.7

14.2

22.0

20.8

26.0

25.3

19.3

23.1

16.0

16.6

Madurai

8.8

6.6

12.2

18.8

23.8

23.6

30.5

26.9

24.7

24.0

Meerut

14.2

12.1

21.2

23.5

15.3

20.4

22.9

19.3

26.5

24.8

Mumbai

10.1

10.1

15.7

15.9

27.9

29.0

24.4

25.2

21.9

19.9

Nagpur

11.3

10.2

16.2

17.9

23.2

22.5

24.4

24.8

24.9

24.7

Patna

16.7

20.0

23.6

21.2

19.0

16.2

18.5

19.4

22.1

23.2

Pune

11.4

11.0

16.3

15.0

27.6

26.3

24.0

22.7

20.8

25.0

Rajkot

11.5

13.0

20.1

19.3

27.0

23.7

20.6

24.2

20.7

19.9

Ranchi

15.5

14.8

19.7

19.1

18.4

19.4

22.8

20.5

23.4

26.2

Surat

10.4

9.2

11.2

11.2

20.5

23.6

30.3

29.3

27.5

26.6

Thiruvanthapuram

12.5

12.3

16.1

18.3

16.7

18.8

25.7

27.5

28.9

22.9

Vadodara

17.2

17.0

18.4

21.3

20.9

23.5

21.7

21.4

21.6

16.7

Varanasi

14.8

14.4

16.8

17.0

16.8

16.7

22.4

23.4

29.3

28.5

Vishakhapatnam

11.8

9.5

12.9

12.7

19.8

22.8

20.7

21.8

34.7

33.1

ü      Similar changes are observed at pop-strata, SCR levels

ü       IRS is a sample survey and hence any estimate will have an associated error tolerance level. IRS strictly follows a relative error range of 15% at 90% confidence limit for variables penetrated at 10%.

IRS 2002 - List of Product Categories Validated & Released (79 Categories)

FMCG (31)

Durables (25)

Personal Products (23)

Antacids

Air- Conditioners

Chocolates

Atta

Automobiles

Chyawanprash

Ayurvedic products

Cellular Phone

Credit Card

Baby Foods

Deep Freezer

Deodorants

Bathing Soaps/ liquid soaps

Dish Washing Machine

Éclairs

Biscuits

Electric Kettle

Eye make up

Cheese

Fax/ Answering machine

Face make up

Coffee

Internet access at home

Hair Dyes/ Colorants

Cooking Medium

Kitchen Sink

Hair Oil/ Dressing Oil

Disposable diapers

Microwave Oven

Hair wash products brands

Fabric Bleaches

Mopeds

Hard Boiled Sweets

Fabric Whiteners

Motorcycles

Ice Creams/ Ice Candies

Floor and toilet cleaners

Music System

Lipstick

Fresh Milk

Personal Computer

Mineral Water

Glucose

Pressure Cooker

Mint Lozenges

Hair oil/ hair dressing

Radio Clock

Nail Polish

Hair wash products

Refrigerator

Readymade Shirts

Instant Noodles

Scooterettes / Scooters

Skin Creams/ Lotions/ Petroleum Jellies

Laxatives

Still Camera

Soft Drinks/Concentrates and fruit juices

Milk Food Drinks

Telephone

Talcum Powder

Milk powder/Dairy Whiteners

Television

Toilet soap brands

Rubs and balms

Vacuum Cleaner

Tooth Brush

Salt

VCR/ VCP

Wrist Watches

Talcum Powder

Video camera/ Camcorder

 

Tea

Washing Machine

 

Tomato Ketchup/ Sauce

   

Tooth Powder

   

Toothpaste

   

Utensil cleaners

   

Washing cakes/ Bars

   

Washing Powder/ liquids

   

* Hair wash products and Deodorants were captured at HH level as well for Hair wash products,  in R10 of IRS 2002 R2. These are not being reported due to half round sample.

Few categories wherein additional precaution needs to be exercised are highlighted below:

  1. Credit cards and Cell phone categories show lesser penetration than expected, but have been released so that they can be used for profiling. It is recommended that these categories be used with caution. IRS is keeping these categories in close observation and has made changes in questionnaire design to take care of underestimation in coming rounds.
  1. Chocolate, Hardboiled sweets and Lozenges have also shown a drop in penetration. The drop is mostly because of corrections in estimates of upper SEC’s. In case of Lozenges the drop is also partially explained by the drop in sales of large brands as ratified by secondary published data.
  1. Chyawanprash also shows a drop which is inline with the 17% de-growth of the category as ratified by secondary published data.
  2. Skin care category re-classification:

Sub-Category level classification for Skin Care has always been a complex task, given the respondents’ frequent inability to relate the recalled brands to the relevant sub-categories.

In this reporting, some new sub-categories have been added and certain brands have been realigned under the respective sub-categories.

  

  • Antiseptic Creams:Boroline; Boronatural; Boroplus Cream; Borosoft, Boro Calendula
  • Bleaches/ Skin Lighteners :Ayur Instant Bleach; Fem Fairness Bleach; Fem Instobleach; Jolen Cream Bleach
  • Cold Creams Ayur Herbal All Purpose; Ayur Herbal Cold Cream; Charmis All Purpose; Fair & Lovely Fairness Cold Cream; Nivea Cream; Nyle ; Herbal Cold Cream; Ponds Cold Cream; Ponds Oil Balance Formula
  • Cleansers - Face Wash: Clean & Clear Foaming Face Wash; Lakme PH Balance Face Wash; Max. Daily Face Wash; Pears Face Wash; Ponds Face Wash; Ponds Oil Control Face Wash; Synergie Face Wash
  • Cleansers – Milk / Pad :Ayur Cleansing Milk; Lakme Max. Cleansing Milk; Lakme Deep Pore Cleansing Milk, Lakme Deep Pore Cleansing Pad
  • Moisturising Creams/ Lotions:Ayur Herbal; Clean & Clear Lotion; Clean & Clear Moisturiser; Fair & Lovely Moisturiser; Johnson Baby Cream; Johnson Baby Lotion; Lakme H&B Lotion; Lakme Maximum Moisturising Lotion; Lakme Maximum Oil Free; Lakme Nourishing Lotion;  Lakme Winter Care Lotion; Nivea Body Lotion; Nyle Herbal Moisturising Lotion;Ponds Dreamflower
  • Vanishing Creams/Snows:Emami Vanishing Cream; Himani Turmeric Vanishing Cream; Lakme Max. Moisturing Day Cream; Remy Snowsl; Vicco Vanishing Cream; VI-John Turmeric Cream
  • Fairness Creams : Avon Fairness Face Cream; Emami Naturally Fair; Fair & Lovely; Fairever; Fair Glow Fairness Cream; Freshia; Nature Fair; Nivea Visage; Nivea Visage Fairness Cream; Pears Natural Fairness; Ponds Dream Flower Cream; Revlon Touch & Glow
  • Speciality Skin Creams/ Lotions:Lactocalamine; Lakme Calamine; Lakme Maximum Sun Screen; Lakme Protective Sun Screen; Lakme Skin Radiance; Lakme Skin Revival; Lakme Skin Purifying; Lakme Ultra Satin; Nivea Body Light; Nivea Body Skin Cream; Nivea Body Skin Dew; Ponds Age Defying Lotion; Synergie Anti Wrinkle
  • Lip Care:Vaseline; Dr. Lips
  • Face Pack/Scrubs Brands:Cadila Everyouth Scrub; Cadila Orange Peel Off; Cadila Cucumber Pack; Everyouth Anti Wrinkle; Everyouth Orange Peel Off;  Pears Natural Scrub
  • Topical Ointments :Itchguard; Krack
  • Others Skin Creams:Ayur - Three N Prod; Other IndianCreams/Lotions;Other Imported Creams/Lotions; Unbranded Creams/Lotions

Highlights of Skin Cream Category re-classification :

  • ‘Cleansers’ sub-category has been further sub-divided into “Cleansers- Face Wash” and “Cleansers - Milk / Pads”.
  • Erstwhile ‘Other Skin Cream’ sub-category is now re-named as  “Speciality Skin Creams / Lotions”. Brands like Lakme Sun Screen, Lakme Skin Radiance, Lakme Skin Revival, Synergie Anti Wrinkle, Ponds Age Defying, Lactocalamine, Lakme Calamine, which were earlier part of other sub- categories like Moisturing creams / Topical Creams are now re-clasified into this
  • Krack which was earlier part of Heal / Lip Care is now part of “Topical Ointments” alongwith Itchguard.

********

 
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