Singapore-headquartered BuzzCity is talks for a strategic partnership with Indian entity for mobile advertising, a field that the company had forayed into two years ago.

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, the company operates in one of the world’s largest wireless communities – mygamma.com – for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions.

Lai Kok Fung Co-founder and CEO, BuzzCity.com, said, “We are in talks for a strategic parthership with an Indian entity, which is likely to get finalised by August-end. We are talking to the leading publishers and advertisers.”

He added, “We are tagetting this unique group of people who are using Internet on phone, PCs, Blackberry, and iPhone in the 20-35 age group in India, Indonesia and South Africa. There is a new opportunity for advertisers emerging in this segment. There are 250 million mobile users in India and 30 per cent are active mobile users.”

“We work with leading advertisers and content providers like HDFC Standard Life, Indiatimes, Tata AIG, Nazara, ICICI Bank and Kodak, among others. $10,000 is the average spending of our advertisers on our network per month,” Fung informed.

BuzzCity, which also runs mobile social network myGamma, has a mobile advertising network that operates in more than 70 countries around the world, with more than 2,000 mobile publisher sites running their ads. Like its competitors, Admob and Mkhoj, the company serves both text and banner ads on mobile devices, and offers advertisers analytics services to target and track ad campaigns.