It is a website devoted to people seeking a second chance at matrimony. In that sense, the concept is unique. Now, in a bid to reach out to a wider target group, Secondshaadi.com has embarked on an intensive advertising and promotion exercise.

Launched in June 2007, Secondshaadi.com is part of the Pahwa Knowledge Business Solutions (KBS) Group. The website claims to get 3,000-4,000 hits a day. As the site celebrates its first anniversary, it seeks to connect with a wider group. Besides offline media spending, Secondshaadi.com also advertises through search engines optimisation (SEO), besides depending on word-of-mouth promotion.

Vivek Pahwa, Managing Director, Secondshaadi.com and Gaadi.com, said, “As the name ‘Secondshaadi’ suggests, the portal is primarily targeted at people looking for second marriages. We try our best to provide a platform to the individuals who want to explore the opportunities of finding a like-minded partner and initiate a new beginning. Our website offers an easy, convenient and fast medium to our members to access people with similar interest and shares their perspectives, which can later be culminated into a lifelong relationship. This is reiterated by the huge response that our site has received in just 10 months of its existence.”

“Secondshaadi.com is the numero uno in this segment and hence, would always enjoy a position of advantage over other new entrants. We would always keep innovating and re-inventing itself to counter the competition and serve its consumers in the best possible ways,” Pahwa asserted.

He further said that company had several other web services in the pipeline, and at least two of them should be launching within this year.