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High hopes, but small launch budget? Use Blogs
Probir Ghosh
January 07, 2008
 
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For those without adequate resources or access to a ready database, or competence, to mount a high-profile launch or even the now favoured formula of launch PR and media buzz + DM, a good strategic launch pad could be the blog (and social media). The blog can draw leads from your targeted prospects like a magnet.

 

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