Participative decision making was the thought behind the MyIdea concept. The platform MyIdea.co.in was created to Empower common people with a media platform to express their Ideas. Also, its not just about starting your own MyIdea, but a user needs to garner a support for his/her own MyIdea.

Insight

Participative decision making was the thought behind the MyIdea concept. The platform MyIdea.co.in was created to Empower common people with a media platform to express their Ideas. Also, its not just about starting your own MyIdea, but a user needs to garner a support for his/her own MyIdea.

Idea

With growing reach of digital media, a microsite MyIdea.co.in was developed to help Idea subscribers voice their Ideas and participate in building opinions. Lintas Media Group and Pinstorm worked on this initiative.In its first few days itself, the site has averaged over 6,000 views of ideas per day, over 30 new ideas every day.