Media Views>Dialogue Report a problem
 


Indian Media Industry-Newspapers, Magazines, TV, Radio, Internet

Indian Advertising Marketing, Sales and Media professionals speak

The business of media, advertising and marketing is driven by one resource-People. In this knowledge driven industry, its people's ideas and accepted wisdom, which shape winning strategies and success stories and at times lead to major failures. So, it becomes imperative to study and ponder on what they say, when they say and how they say. Dialogue, exchange4media's interview of the week each time attempts to get into the mind of these honchos, to understand where media, advertising and marketing industry is headed.

Dialogue aims to inspire the readers, enrich their knowledge quotient and keep them ahead of the curve in the media planning, media buying, media management across different vehicles--print media, television media, radio and internet. Dialogue additionally explores emerging trends and latest thinking in the areas of marketing, sales and brand management.
Know it all at one click.

.Click here to view media, advertising and marketing professionals interview archives

I want to do television that would expand the frontiers, that has an impact and is archival. People are interested in doing things that make a quick headline and I don’t want that now… I’m just a dilettante; I know a little about a lot to say and not a lot about anything in particular… Politics, that’s really my interest; all the others are just sidelines.
Vir Sanghvi, Advisory Editorial Director, HT Media Ltd

Suave, charismatic and one of the best-known faces of Indian journalism, Vir Sanghvi has held several coveted and high profile media positions. Educated at Mayo College, Ajmer and Oxford University, Sanghvi was just 22 when he became Founder-Editor of ‘Bombay’ magazine, possibly one of the youngest editors ever.

He was credited with the revamp of Imprint, one of India’s oldest magazines, which he joined in 1983. He shot to national fame when he became the Editor of ‘Sunday’, then India’s largest selling magazine, at the age of 30.

After a long and widely appreciated stint at the helm of ‘Sunday’, Sanghvi was appointed Consulting Editor for Ananda Bazaar Patrika Group in 1997. Two years later, he joined Hindustan Times as Editor. He is currently Advisory Editorial Director for HT Media Ltd.

Meanwhile, he had embarked on a parallel career on a different medium – television. He started hosting his first show on Doordarshan in 1994. ‘Round Table’, telecast on Doordarshan and CNN, began in 1996 and took him to newer and wider audiences. But it was his shows on the Star network – ‘A Question of Answers’ and ‘Star Talk’ that his popularity reached unprecedented levels.

Currently, Sanghvi divides his time between print and television even as he sets precedents for the rest of his fellow journalists to follow.

In a freewheeling conversation with exchange4media’s Noor Fathima Warsia, Sanghvi traces back his career, his early days in television and the new shows that he is working on, what he would like to do and INX News...

 
Recent Interviews
We don’t belong to the Top 20 global multinational agencies, nor are we a small shop set-up with a single agency. We are somewhere in-between and I think we are very strategically poised in terms of our size, infrastructure and network… Clients who are developing or businesses that are developing and have been working with smaller agencies can move up to us. In times of recession, big clients looking for greater value from the advertising agencies can certainly consider us. Even in times of recession, this can be looked as an opportunity for mid-sized agencies.
Tapas Gupta, Managing Director, BEI Confluence
November 21, 08
My primary objective in coming to India is to review existing titles in India on an annual basis. So, I sit with the team, go through every budget, look at editorial products, and plan for the coming years. I come to India four times a year and my current visit is to access the business that we have in India, draw out an expansion plan, and make contacts with the industry people, among others.
Rupert Heseltine, Director, Haymarket Media Group
November 14, 08
We have great creativity in India and people are full of ideas, however, I would come back to the same issue that we are still not up there in terms of crafting our work. So yes, this is a problem. However, of late, we have been seeing good work, for instance, the work done by Ram Madhvani, Prakash Verma or Prasoon Pandey.

Sonal Dabral Regional Creative Director - South Asia & Chairman India, Bates 141,
Sandeep Pathak CEO India, Bates 141

November 07, 08
The biggest weapons that agencies have in their armory are strategic clarity and creativity. The idea is to make the doubting consumer feel safe with his purchases or investments. It is not just the business honchos who are affected with slowdown issues, it is something that seeps into the consumer psyche as well. Brand messages can highlight assurance and value aspects in an engaging and interesting manner. Innovative usage of media opportunities will be important.
Vivek Srivastava, Joint MD, Innocean
October 31, 08
We would publish ‘Femina’ in Hindi and in English. ‘Filmfare’ is the most powerful media brand associated with Bollywood. Both have live events that they are associated with. Both are strong brands that are really powerful, and we would like to take them international… If ‘Femina’ in Hindi takes off, which I am sure it would, then we would look at bringing out the title in Tamil as well. We are thinking of events even for our titles like ‘Grazia’ and ‘Hello’. Filmfare.com has been launched; there are plans to take the awards international. And you would see much of this action in the next six months.
Peter S Phippen, MD, Magazines, BBC Worldwide
October 25, 08
I believe differentiation exists and the listener is able to understand and recognise which station he is listening to. Very soon, you will find radio players differentiating and going into profitable niches and it would be an ongoing process. The top three players will make 77 per cent of the money, while the other players would be forced to find other niches where they can be profitable. But these are still early days.
Abraham Thomas, COO, Red FM
October 17, 08
The business models that have defined our industry for the last 30-40 years are constantly changing now. The changes can be attributed to technology advancements. It has definitely changed people’s lives and even more so, the lives of people related to the media industry. The way people relate to each other and how they seek information has also undergone a sea change. This has made a profound change on the business models of the manufacturers and advertisers.
Maria-Luisa Francoli, Global CEO, MPG
October 10, 08
More such interviews...

 
Home | About US | The Team | Contact US | In Press | Terms of Use | Advertise with us | Our Tour & Travel Operator | SEO India | Articles | E-book | Press Releases
This site is best viewed in Internet Explorer 5 at 800 X 600 resolution.
Copyright © : 2007 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by