 |
| Media
Views>Dialogue |
Report
a problem |
|
| |
|
|
Indian Media Industry-Newspapers, Magazines, TV, Radio, Internet
Indian Advertising
Marketing, Sales and Media professionals speak
The business
of media, advertising and marketing is driven by one resource-People.
In this knowledge driven industry, its people's ideas and accepted
wisdom, which shape winning strategies and success stories and at
times lead to major failures. So, it becomes imperative to study
and ponder on what they say, when they say and how they say. Dialogue,
exchange4media's interview of the week each time attempts to get
into the mind of these honchos, to understand where media, advertising
and marketing industry is headed.
Dialogue aims to inspire the readers, enrich their knowledge quotient
and keep them ahead of the curve in the media planning, media buying,
media management across different vehicles--print media, television
media, radio and internet. Dialogue additionally explores emerging
trends and latest thinking in the areas of marketing, sales and
brand management.
Know it all at one click.
.Click
here to view media, advertising and marketing professionals interview
archives |
|
|
|
There is always scope for improvement, and in Doordarshan’s case, there certainly is a case for improvement. We have made some changes recently, walked some distance, but these are early days. Not withstanding the constraints, I am quite hopeful that as time passes we should be making the forward movement more distinctly. But yes, we have to pull up our socks, we have to work harder, be more imaginative and more alert and sharp, and we are working towards that.
BS Lalli, CEO, Prasar Bharti |
|
|
|
|
|
| BS Lalli had done his graduation in English and Masters in English Literature from Punjab University, Chandigarh. He joined the IAS in 1971 and worked as District Magistrate in five districts in Uttar Pradesh in both the State Secretariat and Government of India Secretariat at various levels. In Government of India, he had come in as Director in the Department of Steel in 1985. He later joined Internal Security in the Ministry of Home Affairs. He had held the posts of Secretary and Principal Secretary in the State Government in various departments. He was Secretary in the Ministry of Home Affairs as well as the Panchayat Raj Ministry.
Lalli had also held some corporate jobs like CMD of the UP State Cement Corporation and Managing Director of UP State Sugar Corporation, and currently is CEO, Prasar Bharti.
In conversation with exchane4media’s Pallavi Goorha and Puneet Bedi Bahri, Lalli shares his plans for Doordharshan, the shortcomings of the public broadcaster, competition with private broadcasters and DTH platform.
|
|
| |
 |
Recent
Interviews |
|
Almost everything will be digital in 10 years' time, I think it will continue to grow. The end to the growth will be when everything will turn digital. The funny part is that some of the growth is mostly underestimated, because people always looked at shared advertising spend, which is all very little. Therefore, you need transformation of the whole media environment into a digital eccentric one, with the digital growing significantly.
Nigel Morris, CEO, Isobar
July 25, 08 |
|
Experiential marketing is a very general concept. It is a broad-based orientation. It does not work better or worse for certain types of categories. The touch points may be different, the way we create the experience may be different, but the most important thing about this is that it is a way of rethinking how marketing and management is done. It focuses on the customer rather than focus on the internal operations of the products. It is always important to understand the customer. So, you need customer research, and not just the traditional focus groups.
Bernd Schmitt, CEO, The EX Group
July 18, 08 |
|
The importance of a media agency in delivering a strategic output for brands or media planning has increased in the eyes of the client significantly in the last few years… Media function is the repository of all research that is done in India, and we as media agencies are at a position where we can value add to the brand planning much more than a creative person… We need to market ourselves better… We need to give media prominence, which is happening gradually, but needs to be escalated. Our time will come very soon.
Sudha Natrajan, COO & Joint President, Lintas Media Group
July 11, 08 |
|
"The readers market in this country (India) will grow substantially in the coming years and that is a huge opportunity for us. Magazines have a chance in this country to even be something like a status symbol. It is the size of the market in this country that is very promising. A niche market in India is bigger than the whole of Switzerland! We can one day get very significant circulation figures and advertising revenue from the Indian market."
Ralph Büchi, President, Axel Springer International
July 04, 08 |
|
In many ways, advertising awards, especially the international ones, are like p*****g in a dark suit. No one notices, but you feel damn good with the release. However, the most dangerous fallout of this is that today agencies are increasingly populated by young creative guys who don’t know how to create for the markets, their only concern is pushing the boundaries of lateral thinking in splendid oblivion.
Pushpinder Singh, Chairman, Saints and Warriors Communications
June 27, 08 |
|
"The next big step for Aegis Group in India will be to relaunch Posterscope. This time though we are going to relaunch Posterscope as an independent discipline. The OOH market in India is still very fragmented and I think it is going to take a long while before any measurement system comes into place. So, the key thing for Posterscope will be not only to prove that it can bring in all the modern technologies with regard to digital screens, but also convince clients to go for larger campaigns. Secondly, Posterscope will aim to consolidate the fragmented market with alliances and mergers."
Patrick Stahle, CEO, Aegis Media, Asia Pacific
June 21, 08 |
|
People keep saying TV advertising is dead, but that is rubbish. The reality is that TV advertising is an incredibly effective tool, and in some markets in Asia it is still very dominant. The reality is that there are many opportunities and that makes the industry so interesting. There a lot of changes, but there are many constants. A brand's best definition is a set of values and associations that exists in the minds of the consumer. The opportunity today to engage with your consumer is much greater.
Chris Thomas, Chairman & CEO, BBDO Asia
June 13, 08 |
|
More
such interviews...
|
|
 |
|
| |
|
