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 View from Hollywood by Bhuvan Lall

Entertainment content and software is driving media, whether its movies on
TV or in theatres. Global entertainment trends have an impact on Indian
entertainment and media consumers.Hollywood and international entertainment
and media trends are also becoming an inspiration for content producers and
business owners in India. Keeping this in mind,exchange4media is launching
this section called" View from Hollywood" by Bhuvan Lall.
Bhuvan Lall is the President and CEO of Lall Entertainment, a company based in Los Angeles and New Delhi. Lall Entertainment specializes in International Co Productions in Animation, Film & Television and is currently building exciting partnership opportunities between Hollywood studios and leading Indian companies.

THE NATIONAL MUSEUM OF INDIAN BROADCASTING

Broadcasting has undeniably become the world's most dominant medium... and the most important medium invented in the 20th century. It is significant, at the end of the century to look back at the various histories of radio and television in India -- be it technology, design, or programming-- and consider what television's place has been in our nation's culture, and what its place might be in our future.

Broadcasting is in fact a vibrant medium of cultural expression... a medium that has changed as the world around it has changed. Broadcasting has been more than just a great entertainer. It has also educated and informed us, it has sparked our imaginations and challenged our world view. At its best, radio and television has also brought us closer together - whether it was an entire nation hearing the Independence day speech of Pandit Nehru, or watching Kapil Dev lift the world cup in 1983 or millions of people around the world watching the attack on the world trade centre on September 11, or simply a family watching a favourite sitcom together Broadcasting has become part of our shared experience, part of our common culture. Far from just passively listening to the radio and watching television, many people experience it as a dynamic part of their lives --a part that allows them to express themselves and to find others with similar interests. In order to understand our culture and the people in it, we must try to understand Broadcasting.

This can be accomplished by setting up a Museum dedicated to Indian Broadcasting.

The radio and television industry, in a brief time, has moved from a single off-air antenna feeding one or two channels to a few television sets, to a satellite delivered entertainment medium providing a huge variety of channels to millions of television viewers. It is a dramatic story should be illustrated clearly in the Museum of Indian Broadcasting. The Museum, using radio and television programs from the collection, should organize major exhibitions, screenings and listening series that focus on topics of social, historical, popular, or artistic interest. Seminars should feature in-person discussions with writers, producers, directors, actors, and others involved with landmark programming. In addition, the Museum's comprehensive education program should welcome special interest groups and students from the elementary to the university level and encourages them to become critical thinkers by interpreting and analyzing radio and television programs. The visitor must be able to discover the richness and diversity of the Museum collection. The Museum's themes transcend should time.

Its Heritage Pavilion and Broadcasting Today Galleries using hardware as an exhibit will depict the evolution of radio and television from its roots as an antenna for the community to its role today as diverse communications systems, shaping and redefining the world.

The Museum's Programming Pavilion will celebrate the expanded programming choices brought to people by radio, satellite and cable television in the arts, sciences, public affairs, family and community living. It will captivate people of all ages with state-of-the-art applications of computer simulation and video graphics. The Museum's collection should include more than 100,000 programs chosen for their artistic, cultural, and historical significance. The collection covers news, drama, public affairs programs, documentaries, the performing arts, children's programming, sports, comedy, and advertising. Access to information on the Museum's vast collection is literally at a visitor's fingertips in the Library. Using a computer, a visitor can search the database for the television or radio program and watch or listen to the program at a monitor with headphones. Daily Screenings and Radio Presentations: From noon until closing time, the Museum should present a wide variety of programs from the collection in two screening rooms and two main theatres.

FutureCom Pavilion will provide glimpses of lifestyles of tomorrow as broadcasting impacts on people at home, work, school, and play.

The Collections
The Technology Collection - The history of an industry can be traced through the development of the technology of that industry. The radio and television industry is clearly delineated by tracing the equipment from the very rudimentary devices in use in the late 1940s and 50s to the sophisticated fibre optic networks in use at the turn of the 21st Century.
The Memorabilia Collection - The Museum should also have many items that commemorate people, companies or events including a wide variety of items including posters, logos, costumes, sets etc produced by the industry itself.
The Photo Collection - The photographic collection should cover individuals who have been involved in the industry throughout the past decades along with images of live events and productions stills.

The Archival Collection - The history of the radio and television industry can be captured in the documents generated by the people, organizations and companies that make up the industry. In recognition of this, The Archival collections should reflect an individual's or an organization's involvement in the history of the industry, in the issues of the day, in the development of technology and in areas that speak to the radio and television story. The Archival collection should have a variety of materials from individuals, corporations and organizations central to the Broadcasting industry. Items that should be included are records, memoranda, manuals, kits, technical standards, correspondence, drawings, original articles and other personal and corporate papers that go back to the beginnings of radio and television in India.

THE MUSEUM SEMINARS
Throughout the year, performers, critics, writers, directors, producers, and journalists should be invited to the Museum to discuss topics ranging from the collaborative process behind programming to significant events in the media industry. The seminars should include television and radio clips from the Museum's collection, and time for the audience members to ask questions.

THE MUSEUM LIBRARY
The Museum Library should consist of material other than books and magazines that are typically found in a library. As the repository for items and documents related to the radio and television industry The Library must have many interesting and unique objects in its collections donated over the years by industry pioneers.

THE MUSEUM STORE - "COMMERCIAL BREAK"
The Museum store should be able to provide the visitor an opportunity to acquire a part of Radio and Television industry memorabilia or books or videos.

The Indian Ministry of Information and Broadcasting, the Indian Broadcasting Foundation and the Indian TV programming community along with Indian Film Archives and Indian Television Academy are ideally placed to take on this responsibility and should set up the Museum in the Broadcasting House on Parliament Street in New Delhi.


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