New media advertising is a powerful medium of advertising through the Internet. In today's highly competitive environment, new media advertising acts as a cost effective meduim with a wider reach, targetting a huge online audience. New media makes it possible to communicate with the audience using the benefits of technology on a interactive platform. Unlike traditional media, it is possible to track the audience usage and traffic by using new media as a marketing medium. Due to its unique features and benefits it has become popular among the users and advertisers alike.

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Advantages of New media/ Internet advertising

Online Media advertising helps in targetting a selected audience for conveying specific information. Millions of users log on to the Internet everyday which gives greater visibility to the online advertisers. Internet advertising is also useful to track information about the number of users who visit the website everyday.

Marketing and advertising on the Internet also helps in lowering the costs incurred through traditional form of advertising. Internet advertising enables one to conduct transactions using an interactive meduim catering to a given audience based on their age, gender, background, demography,interests targetting specifc needs.

Internet advertising is done through advertising banners which is an interactive meduim to communicate with the users. Advertising banners have been used for online marketing since the 1990's and have become a popular marketing tool.Many advertisers use banner ads to give publlicity to their products or services.

Marketing and advertising companies use creative banner ads to generate curiosity among the users so that they click on the banner to see further information. This gives greater visibility to the advertiser with more audience reach and helps in branding.

Successful campaigns in Rich media

Rich media gives an extensive range of new technologies that could be used as a powerful advertising medium. These technological innovations have given tremendous scope to the advertisers which helps them target consumers with their products. Some of the successful online campaigns in India are as follows:

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