terms of efficiency, the advertising industry is now starting to
rise out of its century-long infancy. The new era of innovative
advertising can be called as “the new Wanamaker era”.
John Wanamaker was a devoutly Christian merchant from Philadelphia,
who in the 1870s not only invented department stores and price tags
but also became the first modern advertiser. He was the first advertiser
who bought space in newspapers to promote his chain of stores. He
brought a much needed revolution in the advertising world. A few
years ago, when the Internet hit the market, advertising industry
got a new medium. And soon whole advertising world was taken by
storm in capitalising on this media.
According to a recent advertising industry survey,
it was revealed that Internet advertising will
be generating $428 billion revenues this year. This is a whooping
amount in comparison to the last year’s $220 billion. It
has been now proved that approximately 21 percent of Internet
users consider online
advertising to be the most relevant advertising system. Internet
advertising has overtaken other traditional advertising media
such as newspapers, magazines, and radio.
With new platforms for advertising evolving on a continual basis,
it can be complicated to choose the right medium. By having a
solid understanding of certain aspects of Internet advertising,
companies can find the right media mix that works. To achieve
success in Internet advertising, you ought to have a clear knowledge
of the basics of Internet functioning. Additionally, you should
try to understand that some media can work for you better than
others depending on your type of customers and the products you
offer. Internet advertising would work wonders if your customer
base can be from any part of the world and transaction can be
handled well over the Internet. It also works well with certain
types of products and services and also depends on certain regions.
While Internet advertising can directly relate to sales, it can
have huge effectiveness on exercises of brand awareness, recognition
Majority business owners worldwide know that the Internet has
now become an essential tool when it comes to running their businesses
successfully. However, you should also understand the role played
by the Internet in the lives of their customers. You should be
capable to locate people who are using the Internet; their key
interests in the time spend on the Internet and their preferences
to purchase products and services on a daily basis.
owners now have got various ways and websites to advertise about
their company and offered products and services. exchange4media
is a leading company that supports and specialises in providing
services related to Internet advertising. exchange4media is a
single stop information platform for Internet based advertising
providing the latest news, views, analytical information, and
in depth analysis of events. For updated news about Internet advertising,
and advertising, or Indian advertising agencies visit www.exchange4media.com.