is only one thing in the world worse than being talked about, and
that is not being talked about-Oscar Wilde
This is especially true of today's hyper competitive world where
every single entity is jostling for that elusive fifteen minutes
of fame. As we individuals are trying to occupy a space in the minds
of people through constant communication and interaction, so are
various brands and products with the help of an important tool called
Public Relation. Public Relations Major is essentially about using
the right communication tools to manage relations between two entities,
a company and its public, who could be employees, customers, the
media, shareholders or the government. The art and science of Media
Relations and Public Relations can not only help to build a brand
but can also sustain its image for years.
According to John Lonsdorf, President, R&J group, "The emergence
Relations Services as a branding tool is not so much a revolution
as an evolution," With mass economy being replaced by a 'customer-centric"
economy, the emphasis is on building trust by means of customer-to-customer
communication. PR plays a very powerful role in such a relationship.
All public relations exercise -- from single and straight-forward
publicity to more complex promotions helps to establish and shape
popular perceptions about a brand. The other big advantage that
PR has is the credibility factor with consumers. For most people
third party endorsements in the form of articles in newspapers and
stories in the electronic media are far more credible than advertisements.
What makes PR effective is its versatility. For this reason, it
is not only used in the initial stages of brand building on a strategic
level but also on a more tactical level by Public
Relations Firm. Brands today recognise the fact that just a
single communication channel for impact may not be effective anymore
in today's age of multi reality. The impact of public relations
services is growing with marketers' beginning to understand and
grasp the leverage it can bring.
The PR industry in India has come a long way from being mere postmen
delivering press releases to being consultants who are involved
in the brand building process. It has today become a mainstream
arm of marketing instead of the peripheral role it had played a
few years ago. The country's top PR
agencies are on a roll experiencing a blistering pace of growth
estimated to be somewhere around 30-50 per cent in the last one
year. Companies and individuals alike are waking up to the power
of a good PR campaign. For more information please visit our website