ADEX Services Global & ADEX India
Nielsen runs ADEX services in 27 countries globally. In some markets, ADEX also monitors advertising on Cinema, Radio, OOH, POS, Billboards and Bus-shelters. There are very strict accuracy checks and guidelines that Nielsen stipulates for ADEX's media monitoring service. For instance, ADEX China monitors advertising on as many as 900 TV and Press media brands which includes 440 TV Stations! With such accumulated learnings, TAM ADEX is truly India's most respected Monitoring service."
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Analysis
