News media India, Indian radio, India radio advertising , India news papers, Indian tv, Indian media professional

Radio home

Radio Fundas

Macro View

News

Radio Speak

Research

News	>>more news
FM stations to Mumbaikars’ rescue yet again during monsoon
Though Mumbai is yet to see the heavy downpour of previous years, FM stations in the metro are prepared this time and are leaving no stone unturned in coming to the aid of their listeners with several ‘monsoon care’ initiatives.

Recent key news
Radio One relaunches in Mumbai promising ‘maximum music fataafat’ FM stations broadcast tributes to R.D Burman and Michael Jackson Big FM to spend 45% marketing budget on street level marketing RAM Rambling: Mirchi remains Kolkata leader, Aamar FM rises to third spot RAM Rambling: Unique week for Radio Mirchi: number one in all four RAM markets

Radio Speak
	FM radio has become more interactive now. Earlier, there were a lot of recorded programmes with a certain concepts like the ‘Cibaca Geetmala’… However, now radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe.
Neerja Dhillon, Station Director Mumbai, Big FM

Research	>>more
Understanding the in-car radio listener Using radio to reach youth markets : RAB Guide Radio can improve effectiveness: The Radio Multiplier Study

Macro View

Did we set ourselves up for a non-differentiated FM radio play?

Vineet Singh Hukmani

Radio Fundas	>>more
Studio Junkies Need Not Apply Show me the money! Niche, Niche, Niche!


Home \| About US \| The Team \| Contact US \| In Press \| Terms of Use \| Advertise with us \| Our Tour & Travel Operator \| SEO India \| Articles \| E-book \| Press Releases




This site is best viewed in Internet Explorer 5 at 800 X 600 resolution. Copyright © : 2007 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved. Hosted by