Email this page
exchange4media.com Symposium on Conditional Access System - The Road Ahead discussed in Mumbai and New Delhi on 17th & 19th June 2003, respectively the impact of CAS. It tried to find answers on how to stretch the advertising buck in post CAS scenario. The forum involved key stakeholders - the Government and Policy Makers, Broadcasters, MSOs, cable Operators, Advertisers, Media agency and Research Agencies.
 

Session one
CAS issues, impact and implementation

Session two
Getting more bang for the media buck in the CAS scenario
 

Session one
'Let CAS happen' - urge MSO's, Broadcasters and Media agencies

Session two
"Post CAS-- viewership of housewives will be affected the most": Opine Media Experts

View Photographs
Cas Poll results

On 7th May, in a momentous decision, Cabinet passed a bill seeking to amend Cable Television Networks (regulation) Act 1995 making it 'obligatory for every cable TV operator to transmit or retransmit programme of any pay channel through an addressable system.' This bill also covers free-to-air channels....