Thrill, adventure, family life...exciting web series you just can't miss this September

Our pick of some of the best web series from different OTT players and content creators who came up with interesting concepts across different genres...

FoxyMoron bags digital mandate of Burger King

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer l...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

Google launches mobile payment app, Tez, for India

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in th...

Average online sales increase by 140% pre-Diwali: Criteo Survey

Up to 66% increase in share of mobile sales was seen during the season

Guest Column: Chatbots and AI are rising as financial assistants

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 bil...

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

CLA's Baaash Digital appoints Ankush Sohoni as COO

Creativeland Asia Group launched Baaash Digital on June 1 this year to create and establish a dynamic ecosystem for the evolving everyday content need...

Guest Column: How will Indian millennials shape the course of real estate in future?

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates an...

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

Book My Show integrates with WhatsApp, participates in its business pilot

BMS users to now receive a message on the app with the confirmation text or a M-ticket QR Code

Fortis Healthcare awards its digital mandate to RankHigher

RankHigher was given the digital marketing mandate for all verticals of the brand Fortis after a multi-agency selection process

Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks

Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Viaan Industries appoints DAN's Columbus India to handle digital duties for and MatchIPL

The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and rea...

How AdRBT format gains share of wallet with 70 mn reach and 500 mn impressions monthly

With multiple implementations of this service worldwide, AdVoice has become a mobile audio ad network with the largest consumer reach in AdRBT format...

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

Instagram empowers advertisers for better engagement through 'stories'

With a bunch of new creative tools, Instagram promises advertisers and users a seamless and cohesive campaign

PAYBACK India appoints new CMO

Ramakant Khandelwal as the new CMO will help drive the growing business operations of PAYBACK in the Indian market

Twitter introduces more than 35 premium video content partnerships in APAC

Indian users will be able to view content from The Ashes, ICC matches, Fox Sports Asia, Network18 and Filmfare games to name a few

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...