eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Dentsu Webchutney, Arture create ‘Bapu Wallets’ on occasion of Gandhi Jayanti

On the occasion of Gandhi Jayanti, Dentsu Webchutney partnered with Arture to create a way where Bapu can be experienced in both the cash and the cash...

This Durga Pujo, Tata Sky reminisces historic art forms with its #RecallBengal campaign

#RecallBengal connects with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo

PACE salutes grassroots recyclers with its ‘Salam Hai’ campaign

The campaign, released on the occasion of Gandhi Jayanti, promotes waste segregation and recycling

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

This is how brands celebrated Google's 19th birthday...

Here’s how brands like Pizza by the Bay, Mumbai Metro, Society Tea commemorated Google’s birthday

WeWork assigns digital marketing mandate to iProspect India

iProspect India to handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic

LinkedIn enters publishing space, aims to make site more interactive

LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked a...

RTB House launches its updated recommendation engine technology

The computer version backed engine aims to improve product recommendations for e-commerce portals and user by up to 41%

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series

This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News

Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anon...

Across 18 countries, 79% respondents worried about what is fake news and what is real on the internet: BBC report

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

Bloomberg|Quint launches digital live streaming service

It will include comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmake...

KBC arrives on smartphones with SonyLIV; grabs seven sponsors

The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere

Amazon Prime Video and OML to debut 6 brand new comedy series

Amazon announces a fresh line up of shows, in association with OML, created by India’s well-known comedians Sumukhi Suresh, BiswaKalyanRath, Zakir Kha...

Eros Now announces content deal with Dharma Productions

Acquires licensing rights to Badrinath Ki Dulhania and Ok Jaanu and hit catalogue titles starring Shah Rukh Khan

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Micro:bit Foundation appoints Kavita Kapoor as the new COO

Kapoor has been entrusted with the goal of reaching 100 million teachers, parents and children worldwide and inspiring them to get creative with the m...

BBH wins creative mandate of Smartron

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business developm...

Creativeland Asia appoints Priyanka Mehra as Editor-in-Chief - Content Marketing

Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of everyday content creators