Nielsen launches new service to measure streaming viewership

The service will include ratings, reach, frequency and segmentation reporting

Should brands and businesses experiment with Instagram's poll feature?

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

Capgemini unveils new brand identity

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

Kotak Mahindra Bank & Zeta launch Paymint

The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

Snapdeal CFO Anup Vikal resigns

His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through

Global Chain Wok To Walk Appoints FoxyMoron

Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

Indian consumers trust social media with personal data: Kantar TNS study

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Adobe Advertising Cloud brings marketers Flexibility and Convenience with New Mobile App

Adobe's internal digital advertising team began testing and using the mobile app this quarter

Tropicana salutes the Forest Man of India

Releases special digital film applauding efforts of Padma Shri Jadav Payeng

Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Customers purchasing LG UHD, OLED TVs will enjoy benefits of up to 25% on Airtel Internet TV

Mobikwik hires Rukaiya Rangwala to lead the payment gateway business

updated: Rukaiya has over 15 years of experience in the technology and e-commerce industry, and has worked across the US, Singapore, Japan and India

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Maddies'17: GSK, Mindshare speak after winning big

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...