The service will include ratings, reach, frequency and segmentation reporting
Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...
97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...
The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths
The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements
His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through
Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon
We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...
Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...
The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone
The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast
He will be taking over the responsibilities from Morden Chen
Adobe's internal digital advertising team began testing and using the mobile app this quarter
Releases special digital film applauding efforts of Padma Shri Jadav Payeng
Customers purchasing LG UHD, OLED TVs will enjoy benefits of up to 25% on Airtel Internet TV
updated: Rukaiya has over 15 years of experience in the technology and e-commerce industry, and has worked across the US, Singapore, Japan and India
BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector
Amazon, Maruti and Motorola have come onboard as the first advertisers in the market
GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.
With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...
Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...
Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office
With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers
Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...
FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch
As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018
Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends