Top Story

e4m_logo.png

Home >> Digital >> Article

Zoom re-launches its website; to roll out mobile content services soon

13-October-2007
Font Size   16
Zoom re-launches its website; to roll out mobile content services soon

Zoom, the lifestyle and entertainment channel, has re-launched its website ZoomTV.in. The new website has been designed to cater to the ever-growing global demand for Indian entertainment, glamour and lifestyle content.

The channel, well-known for its lifestyle programming, will make its show offerings available through the website and content packages through mobile platforms.

On the look of the website, an official communiqué stated, “Apart from the latest information on the world of Bollywood, glamour, lifestyle and entertainment, the website is loaded with a rich video library, celebrity interviews, industry news, movie reviews and more. The design of the website is chic, stylish and exciting, keeping in sync with the visual appeal of the channel. The highly interactive portal will allow its users to connect with each other via the Zoom Club and enjoy a host of value added services.”

Zoom, already available on mobile via IdeaTV, has been consistently performing with its short form content on the medium. The channel is currently preparing to roll out its mobile content services and further scale its web offerings to reach its audience.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign