Zoom, the lifestyle and entertainment channel, has re-launched its website ZoomTV.in. The new website has been designed to cater to the ever-growing global demand for Indian entertainment, glamour and lifestyle content.
The channel, well-known for its lifestyle programming, will make its show offerings available through the website and content packages through mobile platforms.
On the look of the website, an official communiqué stated, “Apart from the latest information on the world of Bollywood, glamour, lifestyle and entertainment, the website is loaded with a rich video library, celebrity interviews, industry news, movie reviews and more. The design of the website is chic, stylish and exciting, keeping in sync with the visual appeal of the channel. The highly interactive portal will allow its users to connect with each other via the Zoom Club and enjoy a host of value added services.”
Zoom, already available on mobile via IdeaTV, has been consistently performing with its short form content on the medium. The channel is currently preparing to roll out its mobile content services and further scale its web offerings to reach its audience.