Zomato has announced it will be shutting down its online ordering service in Lucknow, Kochi, Indore, and Coimbatore.
Zomato launched its online food ordering business in April 2015, allowing its users to order food online from restaurants using the Zomato app, and had since expanded this offering to 14 cities across India.
Pankaj Chaddah, Co-Founder, Zomato, who is leading the online ordering business for Zomato said "We are shutting down the ordering business in Lucknow, Kochi, Indore, and Coimbatore. The size of the market is in these cities is small right now and is growing with time. We will re-launch when the time is right. In the meanwhile, we will continue to offer the best content (including scanned menus) to ensure that foodies are able to find and order great food”.
The combined order volume in these 4 cities accounted for less than 2% of Zomato's total order volumes. Zomato recently introduced an in-app chat support feature, enabling consumers to chat with the team at Zomato for any order-related queries. This feature is currently available to users in India and UAE.