Top Story

e4m_logo.png

Home >> Digital >> Article

Zirca launches ContentdB, Asia's first integrated native advertising management platform

20-July-2017
Font Size   16
Share
Zirca launches ContentdB, Asia's first integrated native advertising management platform



Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.



ContentdB’s genesis has been fuelled with Zirca’s strong belief that efficiency is an essential element when making a strong value proposition. ContentdB is essentially a dashboard interface, which brings all campaign reports in one place to ascertain how users respond to the same information differently, thus, allowing brand marketers to optimise and make their investment give better results. It gives marketers access to a one-stop destination to understand the performance of all their native advertising content.



Most marketers are fairly successful at putting out engaging content; the fact that they are not able to optimise across the different platforms reduces the value they can get from their campaigns. ContentdB provides them with a single window platform from which they can monitor their campaigns on a comprehensive dashboard. Marketers can, thus, get a unified view of multiple campaigns and platforms that will help them make an informed decision about the efficiency of their campaigns, thus saving them time, effort and money while managing their campaigns,” says Neena Dasgupta, CEO and Director of Zirca.



“The internet at one point was all about platforms and there was very little focus on content that made the right kind of impact. The industry is now far more evolved and understands the value of impactful content and how it contributes to a brand’s perception online,” adds Karan Kumar Gupta, MD of Zirca. “Technology, thus, plays a very important role in such an industry. While most technologies are focused on delivery of content, ContentdB is uniquely poised to focus on right amplification and optimization to bring campaign efficiency, so that the marketer can evaluate how effective the brand’s content is, in building brand awareness. The platform evaluates how well the content resonates with the brand’s end consumer from one publisher to another, setting a new trend.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends