Launched in July 2009, Zimblee digital campaign tool, an online advertising self-service platform from Yureekah Software Technologies, is targeted at publishers, advertisers and small business owners. With nearly 62 publishers on board currently, Zimblee now aims to further increase this number in addition to the increase in the number of advertisers in its fold. Zimblee aims to break even in 18 months’ time and also plans to have multiple enhancements, including mobile capability.
Pune-based Yureekah plans to expand its India footprint in 2010, along with expanding in international markets.
In conversation with exchange4media.com, Devaraj Southworth, Founder and COO of Yureekah, said, “The intention and the prime focus for this year would be to strengthen our market base in India by securing additional publisher partnerships as well as advertisers, in addition to future product enhancements. In 2010, we plan our expansion into international markets as well, and although we are proceeding cautiously on our international expansion, which is scheduled in the next eight months, we are very optimistic about the same. However, our prime focus as of now is to gain market share in India this year.”
Southworth further explained, “With the Zimblee self serve platform, advertisers have the ability to not only schedule their campaigns, but also build their own creatives as well as purchase media and track performance. In fact, Zimblee provides advertisers with pre- negotiated rates and ensures transparency at all times.”
While Zimblee follows the Cost per Click and Cost per Thousands (CPM) method, it is currently focusing entirely on display and not search. “We believe there is more room in display as search marketing is a crowded market and hence, our focus as of now is only on display,” he added.
Zimblee’s marketing strategy includes display and text marketing, social media strategies as well as advertising specific industry verticals with targeted banners on digital advertising along with the use of social media.
One of the challenges for online advertising in India and the digital medium (as a whole compared to the international market) is its low penetration in the country. However, despite a significant increase in online advertising year-on-year, the industry believes the growth could have grown much more.