Top Story

e4m_logo.png

Home >> Digital >> Article

Zimblee aims to break even in 18 months; eyes global expansion

05-August-2009
Font Size   16
Share
Zimblee aims to break even in 18 months; eyes global expansion

Launched in July 2009, Zimblee digital campaign tool, an online advertising self-service platform from Yureekah Software Technologies, is targeted at publishers, advertisers and small business owners. With nearly 62 publishers on board currently, Zimblee now aims to further increase this number in addition to the increase in the number of advertisers in its fold. Zimblee aims to break even in 18 months’ time and also plans to have multiple enhancements, including mobile capability.

Pune-based Yureekah plans to expand its India footprint in 2010, along with expanding in international markets.

In conversation with exchange4media.com, Devaraj Southworth, Founder and COO of Yureekah, said, “The intention and the prime focus for this year would be to strengthen our market base in India by securing additional publisher partnerships as well as advertisers, in addition to future product enhancements. In 2010, we plan our expansion into international markets as well, and although we are proceeding cautiously on our international expansion, which is scheduled in the next eight months, we are very optimistic about the same. However, our prime focus as of now is to gain market share in India this year.”

Southworth further explained, “With the Zimblee self serve platform, advertisers have the ability to not only schedule their campaigns, but also build their own creatives as well as purchase media and track performance. In fact, Zimblee provides advertisers with pre- negotiated rates and ensures transparency at all times.”

While Zimblee follows the Cost per Click and Cost per Thousands (CPM) method, it is currently focusing entirely on display and not search. “We believe there is more room in display as search marketing is a crowded market and hence, our focus as of now is only on display,” he added.

Zimblee’s marketing strategy includes display and text marketing, social media strategies as well as advertising specific industry verticals with targeted banners on digital advertising along with the use of social media.

One of the challenges for online advertising in India and the digital medium (as a whole compared to the international market) is its low penetration in the country. However, despite a significant increase in online advertising year-on-year, the industry believes the growth could have grown much more.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’