Multi-format mobile advertising platform ZestADZ will now sell ads on the Facebook mobile platform. This will allow Facebook mobile developers to integrate mobile ads with their Facebook mobile applications. ZestADZ, which is a property of mobility solution provider mobile-worx, is the first mobile ad platform from India to offer such service for Indian mobile developers.
Using this service, Facebook mobile developers can monetise their mobile applications by embedding ads from leading advertisers from India. Through this development mobile developers can now tap into the Indian mobile market, which currently has more than 200 million users. It is expected that just like Orkut, Facebook’s popularity in India will soar, especially on their mobile sites.
“Mobile social marketing is an extremely important space for us to be in and we are getting started with Facebook which is very popular in India. We hope that this launch will enable both advertisers and publishers to capitalise of the phenomenal growth of mobile Internet in India,” said Asif Ali, CTO, mobile-worx.
Terry Uppal, President, mobile-worx, added, “Advertisers in India will now have the perfect media platform to reach a large target audience on Facebook with relevant and contextual ads to generate increase their brand awareness and revenues.”