Top Story

e4m_logo.png

Home >> Digital >> Article

ZestADZ launches Facebook mobile ads

04-January-2008
Font Size   16
Share
ZestADZ launches Facebook mobile ads

Multi-format mobile advertising platform ZestADZ will now sell ads on the Facebook mobile platform. This will allow Facebook mobile developers to integrate mobile ads with their Facebook mobile applications. ZestADZ, which is a property of mobility solution provider mobile-worx, is the first mobile ad platform from India to offer such service for Indian mobile developers.

Using this service, Facebook mobile developers can monetise their mobile applications by embedding ads from leading advertisers from India. Through this development mobile developers can now tap into the Indian mobile market, which currently has more than 200 million users. It is expected that just like Orkut, Facebook’s popularity in India will soar, especially on their mobile sites.

“Mobile social marketing is an extremely important space for us to be in and we are getting started with Facebook which is very popular in India. We hope that this launch will enable both advertisers and publishers to capitalise of the phenomenal growth of mobile Internet in India,” said Asif Ali, CTO, mobile-worx.

Terry Uppal, President, mobile-worx, added, “Advertisers in India will now have the perfect media platform to reach a large target audience on Facebook with relevant and contextual ads to generate increase their brand awareness and revenues.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education