ZenithOptimedia’s Zed Digital adds Bharat Hotels and Desi Tara biz to its kitty

ZenithOptimedia’s Zed Digital adds Bharat Hotels and Desi Tara biz to its kitty

Author | Pallavi Goorha | Friday, Nov 28,2008 6:22 AM

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ZenithOptimedia’s Zed Digital adds Bharat Hotels and Desi Tara biz to its kitty

Zed Digital, the digital arm of ZenithOptimedia, has won two new businesses – Bharat Hotels and online talent portal Desi Tara. The cumulative account size of both the businesses has been pegged at Rs 3 crore.

Commenting on the win, Nishant Srivastava, Media Group Head, Zed Digital, said, “We are happy to win this business and do a rebranding campaign for Bharat Hotels. These hotels are rebranding themselves as Lalit. The online campaign will last for a month. During the launch, we are running this campaign on high visibility websites. We will also be running international search campaign targeting South and East Asia.”

For the record, the creative duties for Bharat Hotels are being handled by M&C Saatchi, while ZenithOptimedia is handling the media duties.

Tanushree Radhakrishnan, Group Head – Media, Zed Digital, said, “We are doing all the online campaigns for the Desitara.com website. The online campaign will break in a few days. The teasers ads on TV have broken on NDTV and other channels.”

Saatchi & Saatchi is handling the creative duties for Desitara.com, while ZenithOptimedia is handling the media side of the business.

Tags: e4m

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